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<?xml-stylesheet type="text/xsl" href="http://consultingblogs.emc.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>EMC Consulting Blogs</title><link>http://consultingblogs.emc.com/default.aspx</link><description>welcome to the &lt;a href="http://www.conchango.com" target="_blank"&gt;EMC Consulting&lt;/a&gt; blogging site</description><dc:language>en-US</dc:language><generator>CommunityServer 2.1 SP3 (Build: 20423.1)</generator><item><title>All things VMworld: Day 2</title><link>http://consultingblogs.emc.com/greggrobertson/archive/2010/09/02/all-things-vmworld-day-2.aspx</link><pubDate>Thu, 02 Sep 2010 12:42:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17613</guid><dc:creator>Gregg Robertson</dc:creator><slash:comments>0</slash:comments><description>&lt;p&gt;&amp;#160;&lt;/p&gt;  &lt;p&gt;As you would expect day 1’s announcements were the biggest ones due to the keynote speeches and it being the first real day of VMworld.But even so there was still some really interesting news coming out yesterday , some additional information about previous announcements and an exclusive video of an iPad application.&lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;First just due to it being a really exciting application and another tick on my list of why I feel I need to get my hands on an iPad is the exclusive video of the vSphere Management app for the iPad. I’ve pasted the video below and don’t hold me to this but Duco Jaspars of &lt;a href="http://www.vconsult.nl/"&gt;www.vconsult.nl/&lt;/a&gt; has said he has been told first hand by Srinivas Krishnamurti, (the guy in the video) that the ETA for the iPad vCenter client is VMworld Europe.I really hope he’s right but it does beg the question as many people I follow twitter have commented , when is the client for Macs coming out seeing as they can do one for the iPad. I’m not a Mac fanboy myself so it doesn’t bother me too much but if VMware want to keep all the Fanboy's happy surely making a client is a good idea? &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;&amp;#160;&amp;#160;&amp;#160;&amp;#160; &lt;/p&gt;  &lt;div style="padding-bottom:0px;margin:0px;padding-left:0px;padding-right:0px;display:inline;float:none;padding-top:0px;" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:9e2e2bb9-927f-4313-b303-130e2d17a6c0" class="wlWriterEditableSmartContent"&gt;&lt;div&gt;&lt;a href="http://www.youtube.com/watch?v=H5aAYOy2RPE" target="_new"&gt;&lt;img src="http://consultingblogs.emc.com/blogs/greggrobertson/video59f80a5a2b1a_1CFC948E.jpg" style="border-style:none;" alt=""&gt;&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;  &lt;p&gt;&lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;Next is another video from VMworld TV's YouTube channel interviewing Eddie Dinel, who demonstrated the new vCloud Director product during the Keynote with Steve Herrod all about the announcement on Monday. There is also already a new VMware KB article on &lt;a href="http://blogs.vmware.com/kbtv/2010/08/how-to-create-external-networks-in-vmware-vcloud-director.html"&gt;How to create External Networks in VMware vCloud Director&lt;/a&gt; &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;&amp;#160;&amp;#160;&amp;#160;&amp;#160; &lt;/p&gt;  &lt;div style="padding-bottom:0px;margin:0px;padding-left:0px;padding-right:0px;display:inline;float:none;padding-top:0px;" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:0af120d2-3003-4b8a-9388-8e5529b0a0b2" class="wlWriterEditableSmartContent"&gt;&lt;div&gt;&lt;a href="http://www.youtube.com/watch?v=9oAu2W6uRUE" target="_new"&gt;&lt;img src="http://consultingblogs.emc.com/blogs/greggrobertson/videob784f4437589_2D285C87.jpg" style="border-style:none;" alt=""&gt;&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;  &lt;p&gt;&lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;Next is the video with Steve Herrod VMware's CTO where he explains all the new acquisitions VMware has made and are planning to make in the future. A very very interesting interview and I always like to hear where companies like VMware see a need to grow and strengthen and what new technologies they are looking at. &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;&amp;#160;&amp;#160;&amp;#160; &lt;/p&gt;  &lt;div style="padding-bottom:0px;margin:0px;padding-left:0px;padding-right:0px;display:inline;float:none;padding-top:0px;" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:f9fd8bd6-8b31-405f-8294-e4ed7b1eec53" class="wlWriterEditableSmartContent"&gt;&lt;div&gt;&lt;a href="http://www.youtube.com/watch?v=XBt_2V52fM4" target="_new"&gt;&lt;img src="http://consultingblogs.emc.com/blogs/greggrobertson/video15ecab6c10d2_192EC9F1.jpg" style="border-style:none;" alt=""&gt;&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;  &lt;p&gt;&lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;Next are two videos also from the VMworld TV's YouTube channel (yes I really am enjoying these videos and it’s a nice rest bite from reading blog after blog) with their review of “day 3 at VMworld” and for those of us who are still puzzled as to why VMware bought Zimbra their VP (Zimbra’s that is) explains what VMware is doing with their products. &lt;/li&gt;    &lt;li&gt;&amp;#160;&amp;#160; &lt;div style="padding-bottom:0px;margin:0px;padding-left:0px;padding-right:0px;display:inline;float:none;padding-top:0px;" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:f738297f-a867-48b9-8ec7-dc8383088026" class="wlWriterEditableSmartContent"&gt;&lt;div&gt;&lt;a href="http://www.youtube.com/watch?v=QANXq6yIsig" target="_new"&gt;&lt;img src="http://consultingblogs.emc.com/blogs/greggrobertson/video7f9797781427_7043B4E7.jpg" style="border-style:none;" alt=""&gt;&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160; &lt;div style="padding-bottom:0px;margin:0px;padding-left:0px;padding-right:0px;display:inline;float:none;padding-top:0px;" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:17c8376a-2b7e-44c8-bde8-14b4217c7dac" class="wlWriterEditableSmartContent"&gt;&lt;div&gt;&lt;a href="http://www.youtube.com/watch?v=u8poqRsUsTA" target="_new"&gt;&lt;img src="http://consultingblogs.emc.com/blogs/greggrobertson/video3424b65adce8_60547023.jpg" style="border-style:none;" alt=""&gt;&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;Next is just a reminder of &lt;a href="http://www-waa-akam.thomson-webcast.net/us/dispatching/VMWorld2010_GeneralSessions"&gt;the link for the keynote speeches&lt;/a&gt; happening today at VMworld. For all those geeks and sci-fi fans out there the keynotes are going to be extremely interesting with:       &lt;ul&gt;       &lt;ul&gt;         &lt;li&gt;&amp;#160;&lt;em&gt;Pranav Mistry, a Ph.D. student in the Fluid Interfaces Group, MIT Media Lab “will show us his work on “SixthSense”, a wearable gestural interface that augments the physical world around us, using only hand gestures to interact with information.” &lt;/em&gt;&lt;/li&gt;          &lt;li&gt;&lt;em&gt;Natan Linder, Masters student in the Fluid Interfaces Group at MIT Media Lab, will provide a glimpse into his work that fuses design and engineering to create novel human experiences, such as the reinvention of traditional items, evolved into a new category of robotic, digital information devices.&lt;/em&gt; &lt;/li&gt;          &lt;li&gt;&lt;em&gt;Tan Le, co-founder and president of Emotiv Systems, will engage you with live demonstrations of a new form of remote control that uses brain waves to control digital devices and digital media.&lt;/em&gt; &lt;/li&gt;       &lt;/ul&gt;     &lt;/ul&gt;   &lt;/li&gt;    &lt;li&gt;&lt;a href="http://myvirtualcloud.net/?author=2"&gt;Andre Leibovici&lt;/a&gt; has posted a very interesting article explaining all about &lt;a href="http://myvirtualcloud.net/?p=1137"&gt;the storage tiering for VMware View 4.5&lt;/a&gt;. I’ve added this to my list of VMware view resources to read up on when I get some time to do it :) &lt;/li&gt;    &lt;li&gt;Next is a great summary of all the other announcements and ones I left out of my list seeing as they are described &lt;a href="http://www.datacenterknowledge.com/archives/2010/09/02/vmworld-2010-day-3-roundup/"&gt;here&lt;/a&gt; by John Rath of datacenterknowledge.com from day 3(my day 2) of VMworld. &lt;/li&gt;    &lt;li&gt;Last is just a geek fact posted on twitter by Duncan Epping of Yellowbricks.com fame which shows the sheer size of the VMworld labs: “112166 VMs deployed at the #vmworld labs, that is more in 3 days than Citrix managed to deploy over the last 3 years.” &lt;font color="#ff0000"&gt;*I don’t know about the Citrix claim so don’t quote me on it or send me hate mail, I'm just reposting his tweet :) *&lt;/font&gt;&lt;font color="#333333"&gt; Also it was great to see my last posting for &lt;a href="http://thesaffageek.wordpress.com/2010/09/01/all-things-vmworld-day-1/"&gt;All Things VMworld:Day 1&lt;/a&gt; getting onto the official VMworld buzz page :). Yes I got the screenshot as my tweet about being on the page was also in the &lt;em&gt;VMworld 2010 on Twitter&lt;/em&gt; stream.&lt;/font&gt; &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;&lt;a href="http://consultingblogs.emc.com/blogs/greggrobertson/image_4C5ADD8D.png"&gt;&lt;img style="border-right-width:0px;display:inline;border-top-width:0px;border-bottom-width:0px;border-left-width:0px;" title="image" border="0" alt="image" src="http://consultingblogs.emc.com/blogs/greggrobertson/image_thumb_25106E8B.png" width="450" height="259" /&gt;&lt;/a&gt; &lt;/p&gt;  &lt;p&gt;&lt;/p&gt;  &lt;p&gt;Gregg&lt;/p&gt;  &lt;div style="padding-bottom:0px;margin:0px;padding-left:0px;padding-right:0px;display:inline;float:none;padding-top:0px;" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:1871941b-1792-484a-85e2-7d9b96300ddf" class="wlWriterEditableSmartContent"&gt;Technorati Tags: &lt;a href="http://technorati.com/tags/VMworld" rel="tag"&gt;VMworld&lt;/a&gt;,&lt;a href="http://technorati.com/tags/VMworld+2010" rel="tag"&gt;VMworld 2010&lt;/a&gt;,&lt;a href="http://technorati.com/tags/VMWorld+keynote" rel="tag"&gt;VMWorld keynote&lt;/a&gt;,&lt;a href="http://technorati.com/tags/VCD" rel="tag"&gt;VCD&lt;/a&gt;,&lt;a href="http://technorati.com/tags/VMware+View+4.5" rel="tag"&gt;VMware View 4.5&lt;/a&gt;,&lt;a href="http://technorati.com/tags/iPad+vSphere+management+app+video" rel="tag"&gt;iPad vSphere management app video&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Zimbra" rel="tag"&gt;Zimbra&lt;/a&gt;,&lt;a href="http://technorati.com/tags/VMware" rel="tag"&gt;VMware&lt;/a&gt;&lt;/div&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17613" width="1" height="1"&gt;</description></item><item><title>vBeers – September 2nd 2010(That’s right this evening)</title><link>http://consultingblogs.emc.com/greggrobertson/archive/2010/09/02/vbeers-september-2nd-2010-that-s-right-this-evening.aspx</link><pubDate>Thu, 02 Sep 2010 09:31:23 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17609</guid><dc:creator>Gregg Robertson</dc:creator><slash:comments>0</slash:comments><description>&lt;p&gt;&amp;#160;&lt;/p&gt;  &lt;p&gt;Just a very quick posting to remind/inform all of those in and around the London area who weren’t fortunate enough to be allowed to go to VMworld US or like myself are going to the one in Copenhagen that vBeers is &lt;strong&gt;&lt;u&gt;&lt;font color="#ff0000" size="4"&gt;tonight&lt;/font&gt;&lt;/u&gt;&lt;/strong&gt;. If you’ve never heard of vBeers before here is the “official” definition of vBeers:&lt;/p&gt;  &lt;p&gt;&lt;strong&gt;vBeers&lt;/strong&gt; is an informal get together of virtualisation enthusiasts and professionals to meet and discuss all things IT.&amp;#160; It's a great opportunity to network, learn and meet like minded people.&lt;/p&gt;  &lt;p&gt;&lt;a href="http://www.flickr.com/photos/36355998@N02/4542479495/"&gt;&lt;img style="border-right-width:0px;display:inline;border-top-width:0px;border-bottom-width:0px;border-left-width:0px;" title="clip_image001" border="0" alt="clip_image001" src="http://consultingblogs.emc.com/blogs/greggrobertson/clip_image001_53367E25.jpg" width="100" height="244" /&gt;&lt;/a&gt;&lt;/p&gt;  &lt;p&gt;The following is quoted from &lt;a href="http://www.simonlong.co.uk/blog/vbeers/"&gt;Simon Long’s Website:&lt;/a&gt;&lt;/p&gt;  &lt;p&gt;&lt;b&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p&gt;&lt;/p&gt;  &lt;h4&gt;&lt;a href="http://www.simonlong.co.uk/blog/vbeers/"&gt;vBeers&lt;/a&gt;&lt;/h4&gt;  &lt;p&gt;&lt;a href="http://www.flickr.com/photos/36355998@N02/4860539418/"&gt;&lt;img alt="vBeers-small" src="http://farm5.static.flickr.com/4120/4860539418_d0ddbc1a87_m.jpg" /&gt;&lt;/a&gt;&lt;/p&gt;  &lt;p&gt;Every month &lt;a href="http://twitter.com/kiwi_si"&gt;Simon Seagrave&lt;/a&gt; and I try organise a social get together of like-minded Virtualization enthusiasts held in a pub in central London. We like to call it vBeers. Before I go on, I would just like to state, although it's called vBeers, &lt;u&gt;&lt;strong&gt;you do NOT have to drink beer&lt;/strong&gt;&lt;/u&gt; or any other alcohol for that matter. This isn't just an excuse to get blind drunk. &lt;/p&gt;  &lt;p&gt;We came up with idea whilst on the Gestalt IT Tech Field Day back in April. We were chatting and we both recognised that we don't get together enough to catch-up, mostly do to busy work schedules and private lives. We felt that if we had a set date each month, the likely hood of us actually making that date would be higher than previous attempts. So the idea of vBeers was born.&lt;/p&gt;  &lt;p&gt;&lt;strong&gt;London&lt;/strong&gt;&lt;/p&gt;  &lt;p&gt;The London vBeers is held on the first Thursday of every month starting at 6pm in ‘&lt;a href="http://maps.google.co.uk/maps?f=q&amp;amp;source=s_q&amp;amp;hl=en&amp;amp;geocode=&amp;amp;q=The+%E2%80%98Cittie+of+Yorke%E2%80%99,+London&amp;amp;sll=53.800651,-4.064941&amp;amp;sspn=14.93306,39.506836&amp;amp;ie=UTF8&amp;amp;hq=The+%E2%80%98Cittie+of+Yorke%E2%80%99,&amp;amp;hnear=London,+United+Kingdom&amp;amp;ll=51.524018,-0.112782&amp;amp;spn=0.061306,0.154324&amp;amp;z=13&amp;amp;iwloc=A"&gt;The Cittie of Yorke&lt;/a&gt;’ pub which is placed centrally to both London’s West End and The City. This venue serves a fine of selection of English beers along with soft drinks and bar snacks.&lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;&lt;strong&gt;Location:&lt;/strong&gt; The ‘Cittie of Yorke’, London &lt;/li&gt;    &lt;li&gt;&lt;strong&gt;Address&lt;/strong&gt;:&amp;#160; 22 High Holborn, London, WC1V 6BS &lt;/li&gt;    &lt;li&gt;&lt;strong&gt;Nearest Tube:&lt;/strong&gt;&amp;#160; Chancery Lane &lt;/li&gt;    &lt;li&gt;&lt;strong&gt;Time:&lt;/strong&gt; 6:00pm &lt;/li&gt;    &lt;li&gt;Location: &lt;a href="http://maps.google.co.uk/maps?f=q&amp;amp;source=s_q&amp;amp;hl=en&amp;amp;geocode=&amp;amp;q=cittie+of+yorke+london&amp;amp;sll=51.512812,-0.135476&amp;amp;sspn=0.062496,0.154324&amp;amp;ie=UTF8&amp;amp;hq=Cittie+Of+Yorke&amp;amp;hnear=Cittie+Of+Yorke,+22+High+Holborn,+City+of+London+WC1V+6BN,+United+Kingdom&amp;amp;ll=51.521455,-0.112867&amp;amp;spn=0.029907,0.077162&amp;amp;z=14&amp;amp;iwloc=A"&gt;Map&lt;/a&gt; &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;Sadly yet again i can’t make it due to me writing a Microsoft exam early tomorrow morning (blog posting forthcoming on this) and therefore even though extremely tempting from past experiences I know I shouldn’t be going out drinking the night before an exam.&lt;/p&gt;  &lt;p&gt;&lt;/p&gt;  &lt;p&gt;Gregg Robertson&lt;/p&gt;  &lt;p&gt;&lt;/p&gt;  &lt;p&gt;&lt;a href="http://blogs.conchango.com/blogs/greggrobertson/image_4176F76D.png"&gt;&lt;/a&gt;&lt;/p&gt;  &lt;div style="padding-bottom:0px;margin:0px;padding-left:0px;padding-right:0px;display:inline;float:none;padding-top:0px;" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:b36bb27f-4b2f-43a9-a4e2-cfb223a6d045" class="wlWriterEditableSmartContent"&gt;Technorati Tags: &lt;a href="http://technorati.com/tags/vBeers" rel="tag"&gt;vBeers&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Virtualisation" rel="tag"&gt;Virtualisation&lt;/a&gt;,&lt;a href="http://technorati.com/tags/VMware" rel="tag"&gt;VMware&lt;/a&gt;&lt;/div&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17609" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/greggrobertson/archive/tags/Nerds+unite/default.aspx">Nerds unite</category><category domain="http://consultingblogs.emc.com/greggrobertson/archive/tags/Virtualisation/default.aspx">Virtualisation</category></item><item><title>Silverlight UK User Group [September 2010] Agenda</title><link>http://consultingblogs.emc.com/markmann/archive/2010/09/02/silverlight-uk-user-group-september-2010-agenda.aspx</link><pubDate>Thu, 02 Sep 2010 08:14:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17610</guid><dc:creator>Mark.Mann</dc:creator><slash:comments>0</slash:comments><description>&lt;P&gt;School holidays over so it’s time for another meeting! Heralding a call to return back to some of the more fundamental aspects of Silverlight development, I’m pleased to announce that the next meeting will feature Guy Smith-Ferrier (who organises the .Net Developer Network) talking about &lt;EM&gt;&lt;STRONG&gt;Internationalizing Silverlight&lt;/STRONG&gt;&lt;/EM&gt;.&amp;nbsp;&amp;nbsp; &lt;/P&gt;
&lt;P&gt;In case you missed it - Silverlight 4 underwent a service update yesterday too. It’s optional for end-users because it depends on the settings in the plugin on whether the user wants to silently accept all updates or be notified. The latest version of Silverlight 4 is now 4.0.50826.0 and the full details can be found in the &lt;A title="Microsoft website" href="http://www.microsoft.co.uk/" target=_blank&gt;Microsoft&lt;/A&gt; Knowledge Base article &lt;A title="Microsoft KB2164913" href="http://support.microsoft.com/kb/2164913" target=_blank&gt;KB2164913&lt;/A&gt;. &lt;A title="Tim Heuer's blog" href="http://timheuer.com/blog" target=_blank&gt;Tim Heuer&lt;/A&gt; has given a &lt;A title="Tim Heuer's blog post on 'Silverlight 4 service release (September 2010)'" href="http://timheuer.com/blog/archive/2010/09/01/silverlight-service-release-september-2010-gdr1.aspx" target=_blank&gt;concise roundup&lt;/A&gt; of the more important aspects of the changes/fixes, more so because the SDK has been updated too.&lt;/P&gt;
&lt;P&gt;For those that have been head scratching at the positioning of Silverlight and the massive advances in the forthcoming HTML5, the Silverlight Team have published their view of when to use Silverlight to complement HTML5 or vice-versa. Read it all &lt;A title="Silverlight Team announces the future of Silverlight" href="http://team.silverlight.net/announcement/the-future-of-silverlight/" target=_blank&gt;here&lt;/A&gt;.&lt;/P&gt;
&lt;P&gt;Finally, keep your eyes peeled for a Windows Phone 7 (WP7) handset coming to a shop near you. Some lucky developers out there have been given exclusive use of pre-release handsets to test their new apps out on (I can only say that I have &lt;EM&gt;handled&lt;/EM&gt; a test WP7 handset for a couple of hours… I had to give it back afterwards!) However, there is a noticeably growing hubbub of excitement as the news that the consumer release of Windows Phone 7 will be expected very soon! After playing about with the developer handset (an LG model) I was delighted that the touch screen was responsive and the applications quick – the form factor was a bit on the chunky side, but this model features a slide out keyboard. &lt;EM&gt;I was not sure if I could publish any photos of the handset&lt;/EM&gt;, so take a look at the photos by &lt;A title="Photos of the Windows Phone 7 LG handset" href="http://www.pocket-lint.com/news/33199/lg-panther-windows-phone-7" target=_blank&gt;pocket-lint.com&lt;/A&gt; instead!&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;Meeting details are below:&lt;/P&gt;
&lt;P&gt;
&lt;TABLE&gt;
&lt;TBODY&gt;
&lt;TR&gt;
&lt;TD&gt;&lt;STRONG&gt;Date:&lt;/STRONG&gt;&lt;/TD&gt;
&lt;TD&gt;&lt;STRONG&gt;&lt;SPAN style="FONT-SIZE:medium;"&gt;Wednesday 15th September 2010&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR&gt;
&lt;TD&gt;&lt;STRONG&gt;Time:&lt;/STRONG&gt;&lt;/TD&gt;
&lt;TD&gt;Registration @ &lt;STRONG&gt;18:00&lt;/STRONG&gt;, Kick off @18:30 – please don't be late! Till about 21:00&lt;/TD&gt;&lt;/TR&gt;
&lt;TR&gt;
&lt;TD&gt;&lt;STRONG&gt;Where:&lt;/STRONG&gt;&lt;/TD&gt;
&lt;TD&gt;&lt;A title="EMC Consulting" href="http://uk.emc.com/services/index.htm" target=_blank&gt;EMC Consulting&lt;/A&gt;, (formerly &lt;A title=Conchango href="http://www.conchango.com/" target=_blank&gt;Conchango&lt;/A&gt;),&amp;nbsp; &lt;BR&gt;&lt;A title="Notcutt House on a map" href="http://www.bing.com/maps/?v=2&amp;amp;cp=51.506039011134064%7E-0.09564690291881561&amp;amp;lvl=16&amp;amp;sty=c&amp;amp;cid=69F75135E5C68EA6%21246&amp;amp;eo=0&amp;amp;where1=SE1%209EU" target=_blank&gt;Notcutt House&lt;/A&gt;, 36 Southwark Bridge Road, London, SE1 9EU.&lt;/TD&gt;&lt;/TR&gt;
&lt;TR&gt;
&lt;TD colSpan=2&gt;
&lt;P&gt;&lt;SPAN style="COLOR:#ff0000;"&gt;&lt;SPAN style="FONT-SIZE:medium;"&gt;&lt;BR&gt;Registration is required, space will be limited, so please register by sending us an &lt;/SPAN&gt;&lt;A title="Email us to register" href="mailto:silverlight.usergroup@emc.com?subject=Registation%20Request" target=_blank&gt;&lt;SPAN style="FONT-SIZE:medium;"&gt;email&lt;/SPAN&gt;&lt;/A&gt;.&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR&gt;
&lt;TD colSpan=2&gt;&lt;EM&gt;Registered attendees will be notified with any final details by Monday 13th September.&lt;/EM&gt;&lt;/TD&gt;&lt;/TR&gt;&lt;/TBODY&gt;&lt;/TABLE&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;H3&gt;AGENDA&lt;/H3&gt;
&lt;P&gt;&lt;STRONG&gt;Registration @18:00&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Welcome/Kick off @ 18:30&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;&lt;B&gt;“Internationalizing Silverlight 4?” &lt;BR&gt;&lt;/B&gt;with Guy Smith-Ferrier &lt;/P&gt;
&lt;P&gt;So you’ve written your Silverlight application and you want it to work in another language ? Then this session is for you. World-Readiness is all of the work that a developer needs to do to globalize an application and make it localizable (ie: capable of being localized). Whereas these concepts are well established in Windows Forms and ASP.NET, Silverlight is not only a cut-down version of the .NET Framework but also cross platform and client-side. In this session you will learn how to localize Silverlight applications using .resx files, download culture-specific resources on demand so that users only download resources for the culture they need, understand what System.Globalization types and properties Silverlight does not support and why, what globalization and font support you can expect on Windows and the Mac, what the Silverlight installation user experience is for non-English users and what language support you can expect from the Silverlight framework.&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;End.&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;Most of our user group are &lt;A title="Twitter Website" href="http://twitter.com/" target=_blank&gt;Tweet’ers&lt;/A&gt;, so if there’s anything you want to share amongst the group, then check out our &lt;A title="Twitter Website" href="http://twitter.com/" target=_blank&gt;Twitter&lt;/A&gt; hashtag or user accounts:&lt;/P&gt;
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&lt;P style="TEXT-ALIGN:center;VERTICAL-ALIGN:top;"&gt;&lt;FONT size=5&gt;&lt;STRONG&gt;@mark_mann&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;IMG style="BORDER-RIGHT-WIDTH:0px;DISPLAY:block;FLOAT:none;BORDER-TOP-WIDTH:0px;BORDER-BOTTOM-WIDTH:0px;MARGIN-LEFT:auto;VERTICAL-ALIGN:top;BORDER-LEFT-WIDTH:0px;MARGIN-RIGHT:auto;" title=mmann border=0 alt=mmann src="http://consultingblogs.emc.com/blogs/markmann/mmann_24680221.png" width=73 height=97&gt;&lt;/TD&gt;
&lt;TD style="PADDING-LEFT:25px;PADDING-RIGHT:25px;VERTICAL-ALIGN:top;align:center;"&gt;
&lt;P style="TEXT-ALIGN:center;VERTICAL-ALIGN:top;"&gt;&lt;STRONG&gt;&lt;FONT size=5&gt;&lt;FONT color=#000051 size=6&gt;#sluguk&lt;/FONT&gt;&lt;/FONT&gt;&lt;/STRONG&gt;&lt;STRONG&gt;&lt;FONT size=5&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/STRONG&gt;&lt;/P&gt;&lt;BR&gt;&lt;IMG style="BORDER-RIGHT-WIDTH:0px;DISPLAY:block;FLOAT:none;BORDER-TOP-WIDTH:0px;BORDER-BOTTOM-WIDTH:0px;MARGIN-LEFT:auto;VERTICAL-ALIGN:top;BORDER-LEFT-WIDTH:0px;MARGIN-RIGHT:auto;align:center;" title=sluguk border=0 alt=sluguk src="http://consultingblogs.emc.com/blogs/markmann/sluguk_thumb_5FBB67DF.png" width=110 height=181&gt;&lt;/TD&gt;
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&lt;P style="TEXT-ALIGN:center;VERTICAL-ALIGN:top;"&gt;&lt;FONT size=5&gt;&lt;STRONG&gt;@michelleflynn&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;IMG style="BORDER-RIGHT-WIDTH:0px;DISPLAY:block;FLOAT:none;BORDER-TOP-WIDTH:0px;BORDER-BOTTOM-WIDTH:0px;MARGIN-LEFT:auto;VERTICAL-ALIGN:top;BORDER-LEFT-WIDTH:0px;MARGIN-RIGHT:auto;align:center;" title=mflynn border=0 alt=mflynn src="http://consultingblogs.emc.com/blogs/markmann/mflynn_0A93CBF2.png" width=73 height=97&gt; &lt;/TD&gt;&lt;/TR&gt;&lt;/TBODY&gt;&lt;/TABLE&gt;&lt;/DIV&gt;
&lt;P&gt;Please &lt;A href="mailto:silverlight.usergroup@emc.com?subject=Registration%20Request"&gt;register&lt;/A&gt; and I hope to see you there!&lt;/P&gt;
&lt;P&gt;mark.&lt;/P&gt;
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&lt;H4&gt;About Guy Smith-Ferrier&lt;/H4&gt;&lt;/TD&gt;&lt;/TR&gt;
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&lt;P&gt;Guy is an MVP in ASP.NET. He is the author of ".NET Internationalization" published by Addison-Wesley (&lt;A title='".NET Internationalization" book website' href="http://www.dotneti18n.com/" target=_blank&gt;http://www.dotneti18n.com&lt;/A&gt;). He is a Microsoft Certified Professional developer, author, trainer and speaker, has spoken at many European and US conferences and is an INETA Speaker. He runs The .NET Developer Network (&lt;A title=".Net Developer Network" href="http://www.dotnetdevnet.com/" target=_blank&gt;http://www.dotnetdevnet.com&lt;/A&gt;), a free .NET user group in the South West of England. He co-organises DDD South West (&lt;A title="DDD South West" href="http://www.dddsouthwest.com/" target=_blank&gt;http://www.dddsouthwest.com&lt;/A&gt;), a free one day technical event in the South West of England. He has written over 50 articles for numerous magazines and has co-authored an application development book. You can read his blog at &lt;A title=guysmithferrier.com href="http://www.guysmithferrier.com/" target=_blank&gt;guysmithferrier.com&lt;/A&gt; and catch him on Twitter at &lt;A title="Guy Smith-Ferrier on Twitter" href="http://twitter.com/GuySmithFerrier" target=_blank&gt;@GuySmithFerrier&lt;/A&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
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&lt;P&gt;&lt;A title="Guy Smith-Ferrier on Twitter" href="http://twitter.com/GuySmithFerrier" target=_blank&gt;twitter.com/GuySmithFerrier&lt;/A&gt; | &lt;A title=guysmithferrier.com href="http://www.guysmithferrier.com/" target=_blank&gt;guysmithferrier.com&lt;/A&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;&lt;/TBODY&gt;&lt;/TABLE&gt;&lt;/DIV&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;HR&gt;

&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;STRONG&gt;Want to join the discussion? &lt;BR&gt;&lt;/STRONG&gt;The event is geared to please/interest/inform both developers and designers alike, so if you are interested in coming along then please contact either myself or &lt;A title="Flynny's Blog" href="http://consultingblogs.emc.com/michelleflynn"&gt;Michelle Flynn&lt;/A&gt; (&lt;STRONG&gt;&lt;A title="Register for the next event." href="mailto:silverlight.usergroup@emc.com?subject=Registration%20Request" target=_blank&gt;here&lt;/A&gt;&lt;/STRONG&gt;) and we will be glad to add you to our events mailing list.&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Want to present or showcase? &lt;BR&gt;&lt;/STRONG&gt;We are always on the lookout for presenters for future sessions - whether it be a high or low level coding walk through, a workflow perspective or showcase demo. If you think that you have a topic/presentation that ought to be shared with the community then please contact me (&lt;STRONG&gt;&lt;A title="I want to present!" href="mailto:silverlight.usergroup@emc.com?subject=Presenter%20Request" target=_blank&gt;here&lt;/A&gt;&lt;/STRONG&gt;) and I'll see if I can get you scheduled in!&lt;/P&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17610" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/markmann/archive/tags/Silverlight/default.aspx">Silverlight</category><category domain="http://consultingblogs.emc.com/markmann/archive/tags/Silverlight+UK+User+Group/default.aspx">Silverlight UK User Group</category><category domain="http://consultingblogs.emc.com/markmann/archive/tags/EMC+Consulting/default.aspx">EMC Consulting</category><category domain="http://consultingblogs.emc.com/markmann/archive/tags/Windows+Phone+7/default.aspx">Windows Phone 7</category></item><item><title>All Things VMworld: Day 1</title><link>http://consultingblogs.emc.com/greggrobertson/archive/2010/09/01/all-things-vmworld-day-1.aspx</link><pubDate>Wed, 01 Sep 2010 12:06:29 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17607</guid><dc:creator>Gregg Robertson</dc:creator><slash:comments>1</slash:comments><description>&lt;p&gt;&amp;#160;&lt;/p&gt;  &lt;p&gt;As you can imagine the first real day of VMworld US has been massive and there has been some really exciting news, some of it unexpected(at least for me) and others not so unexpected (view 4.5)&lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;First has to be the keynote speech by VMware Chief Marketing Officer Rick Jackson,Paul Maritz CEO of VMware and Steve Herrod VMware’s CTO. I’ve only managed to watch the keynote once so far(yes i like to watch it a few times to try absorb and understand everything :) ) . I think some of the top bloggers have already done a good covering of the keynote so instead of me waffling on and giving my take rather watch it yourself right &lt;a href="http://www-waa-akam.thomson-webcast.net/us/dispatching/?event_id=e665b73e2cbba64e9b738119d5b7d2f9&amp;amp;portal_id=dd2b37882b0db9169ba0823a6e235f4e"&gt;here&lt;/a&gt; . The two blog postings I’m making my way through for the covering of the keynote is &lt;a href="http://blog.scottlowe.org/2010/08/31/vmworld-2010-keynote-day-2/"&gt;Scott Lowe’s&lt;/a&gt; and &lt;a href="http://www.brianmadden.com/blogs/brianmadden/archive/2010/08/31/vmworld-2010-opening-keynote-live-blog.aspx"&gt;Brian Madden’s&lt;/a&gt; &lt;/li&gt;    &lt;li&gt;As I said one of the not so unexpected announcements was the announcement that the latest version of VMware View, version 4.5 is not available. Chris Wolf from Gartner has done a brilliant review of the new version on his blog &lt;a href="http://blogs.gartner.com/chris-wolf/2010/08/31/vmware-view-4-5-ready-for-the-large-enterprise/"&gt;here&lt;/a&gt;. &lt;/li&gt;    &lt;li&gt;As I mentioned yesterday one of the big announcements was the release of vCloud Director (VCD). Rodney Haywood has done &lt;a href="http://rodos.haywood.org/2010/09/vmware-vcloud-director.html"&gt;a great posting&lt;/a&gt; all about it seeing as he is part of a&amp;#160; major deployment of VCD in Australia and therefore already has a great working knowledge of the product. You can also now download &lt;a href="http://www.vmware.com/products/vcloud-director/"&gt;VCD from the VMware website&lt;/a&gt; and&amp;#160; as Rodney says “build an internal or public cloud (subject to licensing programs of course)”. &lt;/li&gt;    &lt;li&gt;Barry Coombs has done a great posting about &lt;a href="http://virtualisedreality.com/2010/09/01/xsigo-vmworld-announcement/"&gt;the Xsigo announcements at VMworld&lt;/a&gt;. I’ve only read a few articles on Xsigo myself so it good to learn more from his posting and hear about the new products being launched. &lt;/li&gt;    &lt;li&gt;Scott Lowe has also done a very good liveblog posting for the &lt;a href="http://blog.scottlowe.org/2010/08/31/dv7706-view-composer-technical-deep-dive-and-best-practices/"&gt;View Composer Technical Deep Dive and Best Practices&lt;/a&gt; session.From my brief read of the posting it looks like the session was very very interesting and&amp;#160; i plan to read through his posting a few times when I have a moment. &lt;/li&gt;    &lt;li&gt;As I mentioned yesterday VMworld have created their own channel on YouTube and have posted some more really interesting videos in covering the “&lt;a href="http://www.youtube.com/watch?v=-eN1G30eF1M"&gt;2nd day @ VMworld 2010 in San Francisco&lt;/a&gt;”,the highly debated question “&lt;a href="http://www.youtube.com/watch?v=wb3W5Q8k8E4"&gt;Tier 1 Apps - Should you run them in virtual machines?&lt;/a&gt;” and&amp;#160; a preview if the upcoming &lt;a href="http://www.youtube.com/user/VMworldTV#p/c/2B426681028B0AFD/2/KCIiT641nvM"&gt;“VMware View iPad App with PCoIP support.”&lt;/a&gt; &lt;/li&gt;    &lt;li&gt;Lastly on my list is the three postings by Chad Sakac on:      &lt;ul&gt;       &lt;li&gt;&lt;a href="http://virtualgeek.typepad.com/virtual_geek/2010/08/drs-for-storage.html"&gt;DRS for storage&lt;/a&gt; where he shows&amp;#160; and explains how VMware SIOC and EMC Fast allow you to have the DRS you have in your VMware environment now for your storage, &lt;/li&gt;        &lt;li&gt;His detailing of the VCD product and announcement and how he feels &lt;a href="http://virtualgeek.typepad.com/virtual_geek/2010/09/vcloud-director-is-here-with-emc-uim-right-behind-it.html"&gt;EMC Ionix UIM v2.0 is going to allow a vCloud “in a box”&lt;/a&gt; &lt;/li&gt;        &lt;li&gt;Last is his posting all about the EMC VPLEX and how VMworld attendees &lt;a href="http://virtualgeek.typepad.com/virtual_geek/2010/09/at-vmworld-try-vplex-like-it-take-one-home-.html"&gt;“can try VPLEX (it’s in the EMC hands-on-lab on the show floor), and can try it for 90 days”&lt;/a&gt; I’m very jealous of this as a number of the vSpecialists I'm friendly with have been working and testing the product and sadly I am yet to have fiddled with it myself. Hopefully i can get some time with it at the VMworld in Europe if they are still doing it, which I would be amazed if they weren’t. Also he mentions the preview of VPLEX Geo – aka vTeleportation and has posted a video of the preview which is really awesome in my opinion (no not because I work for EMC at all, seriously). Have a look at the video on the blog and tell me you aren’t impressed and excited by what it will allow. &lt;/li&gt;     &lt;/ul&gt;   &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;Well that’s my list of things that I feel I need to read up on and that have caught my attention.&lt;/p&gt;  &lt;p&gt;Gregg&lt;/p&gt;  &lt;p&gt;&lt;a title="http://www-waa-akam.thomson-webcast.net/us/dispatching/?event_id=22e2bfd87d35f1cd9f0697dd9d7260b2&amp;amp;portal_id=dd2b37882b0db9169ba0823a6e235f4e" href="http://www-waa-akam.thomson-webcast.net/us/dispatching/?event_id=22e2bfd87d35f1cd9f0697dd9d7260b2&amp;amp;portal_id=dd2b37882b0db9169ba0823a6e235f4e"&gt;&lt;/a&gt;&lt;/p&gt;  &lt;div style="padding-bottom:0px;margin:0px;padding-left:0px;padding-right:0px;display:inline;float:none;padding-top:0px;" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:7872afa6-215f-48ff-ab0f-d5e23b793754" class="wlWriterEditableSmartContent"&gt;Flickr Tags: &lt;a href="http://flickr.com/photos/tags/VMworld" rel="tag"&gt;VMworld&lt;/a&gt;,&lt;a href="http://flickr.com/photos/tags/VMworld+2010" rel="tag"&gt;VMworld 2010&lt;/a&gt;,&lt;a href="http://flickr.com/photos/tags/VPLEX" rel="tag"&gt;VPLEX&lt;/a&gt;,&lt;a href="http://flickr.com/photos/tags/View+4.5" rel="tag"&gt;View 4.5&lt;/a&gt;,&lt;a href="http://flickr.com/photos/tags/VMware" rel="tag"&gt;VMware&lt;/a&gt;,&lt;a href="http://flickr.com/photos/tags/DRS+for+storage" rel="tag"&gt;DRS for storage&lt;/a&gt;,&lt;a href="http://flickr.com/photos/tags/vTeleportation" rel="tag"&gt;vTeleportation&lt;/a&gt;,&lt;a href="http://flickr.com/photos/tags/EMC" rel="tag"&gt;EMC&lt;/a&gt;,&lt;a href="http://flickr.com/photos/tags/VMWorld+keynote" rel="tag"&gt;VMWorld keynote&lt;/a&gt;,&lt;a href="http://flickr.com/photos/tags/VPLEX+Geo." rel="tag"&gt;VPLEX Geo.&lt;/a&gt;&lt;/div&gt;  &lt;p&gt;&lt;/p&gt;  &lt;div style="padding-bottom:0px;margin:0px;padding-left:0px;padding-right:0px;display:inline;float:none;padding-top:0px;" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:c8064e48-f9ed-42ad-a058-fa3b44c17ed7" class="wlWriterEditableSmartContent"&gt;Technorati Tags: &lt;a href="http://technorati.com/tags/VMworld" rel="tag"&gt;VMworld&lt;/a&gt;,&lt;a href="http://technorati.com/tags/VMworld+2010" rel="tag"&gt;VMworld 2010&lt;/a&gt;,&lt;a href="http://technorati.com/tags/VPLEX" rel="tag"&gt;VPLEX&lt;/a&gt;,&lt;a href="http://technorati.com/tags/View+4.5" rel="tag"&gt;View 4.5&lt;/a&gt;,&lt;a href="http://technorati.com/tags/VMware" rel="tag"&gt;VMware&lt;/a&gt;,&lt;a href="http://technorati.com/tags/DRS+for+storage" rel="tag"&gt;DRS for storage&lt;/a&gt;,&lt;a href="http://technorati.com/tags/vTeleportation" rel="tag"&gt;vTeleportation&lt;/a&gt;,&lt;a href="http://technorati.com/tags/EMC" rel="tag"&gt;EMC&lt;/a&gt;,&lt;a href="http://technorati.com/tags/VMWorld+keynote" rel="tag"&gt;VMWorld keynote&lt;/a&gt;,&lt;a href="http://technorati.com/tags/VPLEX+Geo." rel="tag"&gt;VPLEX Geo.&lt;/a&gt;&lt;/div&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17607" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/greggrobertson/archive/tags/Virtualisation/default.aspx">Virtualisation</category></item><item><title>The launch of The Fantastic Tavern website</title><link>http://consultingblogs.emc.com/michelleflynn/archive/2010/09/01/the-launch-of-the-fantastic-tavern-website.aspx</link><pubDate>Wed, 01 Sep 2010 11:25:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17605</guid><dc:creator>Michelle.Flynn</dc:creator><slash:comments>0</slash:comments><description>&lt;P&gt;I am pleased to announce that after many nights in local taverns debating hot topics &lt;A class="" href="http://consultingblogs.emc.com/michelleflynn/archive/2010/08/16/what-is-the-fanastic-tavern.aspx" target=_blank&gt;The Fantastic Tavern&lt;/A&gt; has launched it's website.&lt;/P&gt;
&lt;P&gt;&lt;A class="" href="http://www.thefantastictavern.co.uk/" target=_blank&gt;www.thefantastictavern.co.uk&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;This is just the beginning and we have much more work to do but it is a good start.&lt;/P&gt;
&lt;P&gt;On the site you will be able to find out about our events (old and new) as well as much more.&lt;/P&gt;
&lt;P&gt;The big story on there at the moment is &lt;A class="" href="http://thefantastictavern.co.uk/events/the-lock-inn-sept-23.html" target=_blank&gt;The Lock Inn&lt;/A&gt;&amp;nbsp;and &lt;A class="" href="http://thefantastictavern.co.uk/events/the-lock-inn-the-fantastic-tavern-awards.html" target=_blank&gt;The Fantastic Tavern Awards&lt;/A&gt;.&lt;/P&gt;
&lt;P&gt;The Lock Inn is being hosted on the 23rd Sept and we will announce the winners of the 3 awards.&amp;nbsp; This is a chance to showcase your brilliance so enter now...&lt;/P&gt;
&lt;P&gt;To keep up to date with all the live action follow us &lt;A class="" href="http://twitter.com/TFTLondon" target=_blank&gt;@TFTLondon&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17605" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/microsoft/default.aspx">microsoft</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/community/default.aspx">community</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/events/default.aspx">events</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/Experience/default.aspx">Experience</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/Award/default.aspx">Award</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/The+Fantastic+Tavern/default.aspx">The Fantastic Tavern</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/_2300_TFT/default.aspx">#TFT</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/Innovation/default.aspx">Innovation</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/design/default.aspx">design</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/_2300_TFTLondon/default.aspx">#TFTLondon</category></item><item><title>Monitoring Applications deployed on PaaS (Windows Azure) … Business as usual</title><link>http://consultingblogs.emc.com/gracemollison/archive/2010/08/31/monitoring-applications-deployed-on-paas-windows-azure-business-as-usual.aspx</link><pubDate>Tue, 31 Aug 2010 21:23:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17603</guid><dc:creator>Grace.Mollison</dc:creator><slash:comments>0</slash:comments><description>&lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;font size="3" face="Calibri"&gt;Monitoring applications provided by PaaS such as Azure should in theory be all about the application as the underlying platform isn’t your problem.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Well it’s true that you don’t have control of the actual Platform (Platform in this context being the Virtual server host and the actual virtual machines), but you do still need to understand when there’s a problem with the underlying infrastructure even if it’s so you can harangue the supplier to sort the problem out; to implement contingency plans or to implement notification processes.&lt;/font&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;font size="3" face="Calibri"&gt;Obtaining alerts related to the state of the infrastructure applies whether it’ IaaS or PaaS. Both Amazon and Microsoft provide dashboards indicating the status of their services. Amazing how similar they look!!!&lt;/font&gt;&lt;/p&gt;&lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;font size="3" face="Calibri"&gt;&lt;/font&gt;&lt;span class="Apple-style-span" style="font-family:Calibri;font-size:medium;"&gt;Amazon AWS dashboard : &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal" align="left"&gt;&lt;a href="http://consultingblogs.emc.com/blogs/gracemollison/image_301DFBDD.png"&gt;&lt;img style="border-bottom:0px;border-left:0px;display:inline;border-top:0px;border-right:0px;" title="image" border="0" alt="image" width="373" height="346" src="http://consultingblogs.emc.com/blogs/gracemollison/image_thumb_2313F5FF.png"&gt;&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;/p&gt;&lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal" align="left"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal" align="left"&gt;&lt;span class="Apple-style-span" style="font-family:Calibri;font-size:medium;"&gt;Microsoft windows Azure Dashboard:&lt;/span&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal" align="left"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;a href="http://consultingblogs.emc.com/blogs/gracemollison/image_3FCD6B14.png"&gt;&lt;img style="border-bottom:0px;border-left:0px;display:inline;border-top:0px;border-right:0px;" title="image" border="0" alt="image" width="416" height="291" src="http://consultingblogs.emc.com/blogs/gracemollison/image_thumb_3069E338.png"&gt;&lt;/a&gt; &lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&amp;nbsp;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&amp;nbsp;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span style="mso-fareast-language:en-gb;mso-no-proof:yes;"&gt;&lt;font size="3" face="Calibri"&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;font size="3" face="Calibri"&gt;In the case of Amazon AWS you are responsible for the Virtual machine and there is an API that you can take advantage of as described in my previous post on monitoring Amazon&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;AWS .&lt;/font&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;font size="3" face="Calibri"&gt;Whether you develop an application that is to be delivered via on Premise, IaaS or PaaS you still need to be able to monitor the status of your application and implement appropriate action.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;In addition to understanding what metrics would trigger some sort of scaling action you also need to understand the APIs that allow you to effect that scaling.&lt;/font&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;The monitoring/management requirements are the same whatever the cloud platform of choice. Being in the cloud does not remove this requirement all it does is require a slightly different approach to what one may be used to. &lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;Providing the ability to collate useful diagnostic data about an application is a development task no matter what the delivery platform. &lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;PaaS services generally provide API’s that allow your application to hook into diagnostic mechanisms. The data collated is then used to allow your application to scale appropriately ( e.g by starting more web roles) or to recycle.&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;font size="3" face="Calibri"&gt;The rest of this post I’ll be talking about the use of Windows Azure Diagnostics as an example of how one can accomplish the typical tasks of collating appropriate metrics on PaaS (I am assuming a basic level of familiarity with Windows Azure from here on in now though).&lt;/font&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;Windows Azure achieves this by providing access to Azure Diagnostics via an API. &lt;span style="mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;This allows you to &lt;span class="apple-style-span"&gt;&lt;span style="color:black;"&gt;collect diagnostic data from a service running in Windows Azure. Metrics that can be collected out of the box (with little bit of configuration) are&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;detailed at : &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;a href="http://msdn.microsoft.com/en-us/library/ee843890.aspx"&gt;&lt;u&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;http://msdn.microsoft.com/en-us/library/ee843890.aspx&lt;/font&gt;&lt;/u&gt;&lt;/a&gt;&lt;font size="3" face="Calibri"&gt; They include Windows Azure Logs, IIs 7.0 Logs, Windows Diagnostics Infrastructure Logs, event logs and performance counters . The sort of thing you’d expect from traditional deployments.&lt;/font&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;To access the diagnostics API is relatively painless as its part of the Azure SDK. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Using Visual Studio to create an Azure Cloud application creates the stubs to allow you to hook into the Azure Diagnostics API.&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;The Screen shot below shows the generated code for the web role. You get a corresponding entry in the worker role&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;a href="http://consultingblogs.emc.com/blogs/gracemollison/image_26C17502.png"&gt;&lt;img style="border-right-width:0px;display:inline;border-top-width:0px;border-bottom-width:0px;border-left-width:0px;" title="image" border="0" alt="image" width="494" height="239" src="http://consultingblogs.emc.com/blogs/gracemollison/image_thumb_6F97E708.png"&gt;&lt;/a&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;In the associated config file ( web.config for the web role or app.config for the worker role)&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;you will see that the hooks to the Diagnostics&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;listener is now also set . &lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;a href="http://consultingblogs.emc.com/blogs/gracemollison/image_53A6B210.png"&gt;&lt;img style="border-right-width:0px;display:inline;border-top-width:0px;border-bottom-width:0px;border-left-width:0px;" title="image" border="0" alt="image" width="680" height="65" src="http://consultingblogs.emc.com/blogs/gracemollison/image_thumb_52CE4C26.png"&gt;&lt;/a&gt;&lt;span class="Apple-style-span" style="font-size:7px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;Great so how do you use it?&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;I’ve got a simple application that queries SQL server for a bunch of security controls using a grid view to display the results. What the application does is irrelevant though for this post. It’s not pretty but at least&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;I&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;know my data and it’s one less thing to get to grips with as&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;I re-familiarise myself with Azure ,which I have I admit neglected as I’ve been working with AWS recently.&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;a href="http://consultingblogs.emc.com/blogs/gracemollison/image_2ABB9D07.png"&gt;&lt;img style="border-right-width:0px;display:inline;border-top-width:0px;border-bottom-width:0px;border-left-width:0px;" title="image" border="0" alt="image" width="556" height="248" src="http://consultingblogs.emc.com/blogs/gracemollison/image_thumb_19A74957.png"&gt;&lt;/a&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;The diagnostic data is written to Azure storage and this is where it’s analysed. The ServiceConfiguration.csfg file is where you change the storage account that is used. For this outline I’ll leave it pointing at Development storage&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;a href="http://consultingblogs.emc.com/blogs/gracemollison/image_13504CFC.png"&gt;&lt;img style="border-right-width:0px;display:inline;border-top-width:0px;border-bottom-width:0px;border-left-width:0px;" title="image" border="0" alt="image" width="680" height="94" src="http://consultingblogs.emc.com/blogs/gracemollison/image_thumb_7FC2ED5A.png"&gt;&lt;/a&gt; &lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;So what happens when I now start my simple web app?&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;a href="http://consultingblogs.emc.com/blogs/gracemollison/image_3DDC080C.png"&gt;&lt;img style="border-right-width:0px;display:inline;border-top-width:0px;border-bottom-width:0px;border-left-width:0px;" title="image" border="0" alt="image" width="638" height="96" src="http://consultingblogs.emc.com/blogs/gracemollison/image_thumb_7469B350.png"&gt;&lt;/a&gt;&lt;span class="Apple-style-span" style="font-size:9px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;In blob storage a container is created call wad-control-container which indicates what diagnostic data is being collated by default for your deployment&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;a href="http://consultingblogs.emc.com/blogs/gracemollison/image_71E08192.png"&gt;&lt;img style="border-right-width:0px;display:inline;border-top-width:0px;border-bottom-width:0px;border-left-width:0px;" title="image" border="0" alt="image" width="616" height="432" src="http://consultingblogs.emc.com/blogs/gracemollison/image_thumb_72E544E4.png"&gt;&lt;/a&gt; &lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;/span&gt;      &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;font size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;This data is stored as XML and indicates the default configuration data collated:&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;a href="http://consultingblogs.emc.com/blogs/gracemollison/image_0B64BC68.png"&gt;&lt;img style="border-right-width:0px;display:inline;border-top-width:0px;border-bottom-width:0px;border-left-width:0px;" title="image" border="0" alt="image" width="674" height="289" src="http://consultingblogs.emc.com/blogs/gracemollison/image_thumb_6F07547A.png"&gt;&lt;/a&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;I want to be able to collect some &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;data on IIs logs &amp;amp; from&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; t&lt;/span&gt;he event view so to do this I will need to go back to my application specifically the OnStart method of my Webrole which looks like this before I add any custom code :&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;a href="http://consultingblogs.emc.com/blogs/gracemollison/image_085F31E8.png"&gt;&lt;img style="border-right-width:0px;display:inline;border-top-width:0px;border-bottom-width:0px;border-left-width:0px;" title="image" border="0" alt="image" width="680" height="212" src="http://consultingblogs.emc.com/blogs/gracemollison/image_thumb_1FAA3659.png"&gt;&lt;/a&gt;&amp;nbsp;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;&lt;span style="color:black;mso-fareast-language:en-gb;mso-no-proof:yes;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;/span&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;/span&gt;          &lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;/font&gt;&lt;/font&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;To start collecting the log data I then modified this method so it looks like this:&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;a href="http://consultingblogs.emc.com/blogs/gracemollison/image_0A6C0AE4.png"&gt;&lt;img style="border-right-width:0px;display:inline;border-top-width:0px;border-bottom-width:0px;border-left-width:0px;" title="image" border="0" alt="image" width="680" height="387" src="http://consultingblogs.emc.com/blogs/gracemollison/image_thumb_73E9468F.png"&gt;&lt;/a&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;The above example sets the transfer schedule of data to Table storage to 1 minute intervals.&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;  &lt;p&gt;&amp;nbsp;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;(I did try and collect performance stats but wasn’t having much joy. I’ll revisit when I have more time maybe when the application has evolved somewhat beyond a simple WebRole)&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;The Log data gets written to a Table called WADLogsTable&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;&lt;a href="http://consultingblogs.emc.com/blogs/gracemollison/image_57C861D7.png"&gt;&lt;img style="border-right-width:0px;display:inline;border-top-width:0px;border-bottom-width:0px;border-left-width:0px;" title="image" border="0" alt="image" width="680" height="192" src="http://consultingblogs.emc.com/blogs/gracemollison/image_thumb_43CECF41.png"&gt;&lt;/a&gt;&amp;nbsp;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;The Infrastructure logs get written to a table called WADDiagosticinfrsatructureLogsTable&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-size:9px;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;a href="http://consultingblogs.emc.com/blogs/gracemollison/image_2EFCD6C1.png"&gt;&lt;img style="border-right-width:0px;display:inline;border-top-width:0px;border-bottom-width:0px;border-left-width:0px;" title="image" border="0" alt="image" width="680" height="245" src="http://consultingblogs.emc.com/blogs/gracemollison/image_thumb_65F6B4FA.png"&gt;&lt;/a&gt; &lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;So now I know how to add code to my Azure Application to collect metrics. The next logical step is to alert on that data appropriately as well as take action when certain thresholds are reached like starting restarting a&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;WebRole but that is probably best for another post.&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3" face="Calibri"&gt;There is now a fair amount of information &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;on implementing Azure Diagnostics into your application so I won’t spend any more time on outlining the concepts but I would recommend reading &lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://msdn.microsoft.com/en-us/magazine/ff714589.aspx"&gt;&lt;u&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;http://msdn.microsoft.com/en-us/magazine/ff714589.aspx&lt;/font&gt;&lt;/u&gt;&lt;/a&gt;&lt;font size="3" face="Calibri"&gt; as an excellent introduction to implementing Azure Diagnostics. &lt;/font&gt;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;/span&gt;      &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;font size="3" face="Calibri"&gt;&lt;/font&gt;&lt;/p&gt;   &lt;p&gt;&amp;nbsp;&lt;/p&gt;  &lt;p&gt;&amp;nbsp;&lt;/p&gt;  &lt;p style="margin:0cm 0cm 10pt;" class="MsoNormal"&gt;&lt;span class="apple-style-span"&gt;&lt;span style="color:black;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;What is collected and how that data is used is intimately tied into the application and its behaviour.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;If you are ultimately responsible for service delivery then you need to build a relationship with the development team and make sure your requirements are incorporated as part of the deliverables. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;This requirement is the same whether the application is being developed for the cloud whatever particular flavour that may be or for on premise. &lt;/font&gt;          &lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;font size="3"&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;/font&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17603" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/gracemollison/archive/tags/Microsoft+Azure/default.aspx">Microsoft Azure</category><category domain="http://consultingblogs.emc.com/gracemollison/archive/tags/Cloud++_2600_quot_3B00_Cloud+Computing_2600_quot_3B00_/default.aspx">Cloud  &amp;quot;Cloud Computing&amp;quot;</category><category domain="http://consultingblogs.emc.com/gracemollison/archive/tags/Monitoring/default.aspx">Monitoring</category></item><item><title>All Things VMworld:Day 0</title><link>http://consultingblogs.emc.com/greggrobertson/archive/2010/08/31/all-things-vmworld-day-0.aspx</link><pubDate>Tue, 31 Aug 2010 12:13:35 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17602</guid><dc:creator>Gregg Robertson</dc:creator><slash:comments>0</slash:comments><description>&lt;p&gt;&amp;#160;&lt;/p&gt;  &lt;p&gt;Yes I couldn’t think of a better title so I altered my normal title for this weeks proceedings :) . &lt;/p&gt;  &lt;p&gt;Due to there being so much information coming out of VMworld and certainly a large amount more in the coming week I thought it may be helpful for myself and hopefully others to list all the interesting news and views that are coming out of VMworld each day. &lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;First has to be the rap video by Chad Sakac’s EMC vSpecialist’s. Christopher Kusek (@cxi) was the first person I noticed who posted on his blog all about how the &lt;a href="http://www.pkguild.com/2010/08/vspecialists-get-the-job-done-vmworld-emc-vspecialist-rap-video/"&gt;“vSpecialists get the job done! “&lt;/a&gt;. A hilarious video for anyone in the virtualisation field and the quality of it is remarkable. I’ve sadly watched it about ten times already today &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;&lt;/p&gt;  &lt;div style="padding-bottom:0px;margin:0px;padding-left:0px;padding-right:0px;display:inline;float:none;padding-top:0px;" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:13a1a985-42bf-4bd7-85c0-c69626c33dc4" class="wlWriterEditableSmartContent"&gt;&lt;div&gt;&lt;a href="http://www.youtube.com/watch?v=DdSLc68J210" target="_new"&gt;&lt;img src="http://consultingblogs.emc.com/blogs/greggrobertson/video68362145babc_77451B8F.jpg" style="border-style:none;" alt=""&gt;&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;  &lt;p&gt;&lt;/p&gt;  &lt;p&gt;&lt;/p&gt;  &lt;p&gt;&lt;a title="http://frankdenneman.nl/2010/08/drs-4-1-adaptive-maxmovesperhost/" href="http://frankdenneman.nl/2010/08/drs-4-1-adaptive-maxmovesperhost/"&gt;&lt;/a&gt;&lt;/p&gt;  &lt;p&gt;&lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;As I said in my last All Things Virtual, VMworld have their own channel on YouTube and already the&amp;#160; first &lt;a href="http://www.youtube.com/watch?v=JZcM9X_Xuw0"&gt;Daily Wrap of VMworld 2010&lt;/a&gt; is up and a very interesting video posted on their channel is the biggest news of the day about the not so secret news that &lt;a href="http://www.youtube.com/watch?v=6Tktk6iIjmI"&gt;vSphere 4.1 release is the last release of VMware ESX&lt;/a&gt;. As well as a video preview of the &lt;a href="http://bit.ly/boaE2m"&gt;VMworld Solutions Exchange&lt;/a&gt; &lt;/li&gt;    &lt;li&gt;Another big announcement is the release of VMware vCloud Director. As to not give wrong information and because I’m only learning about it now myself i won’t attempt to try explain but leave it to the professionals and both Eric Sloof and Duncan Epping have done two brilliant posting all about the release and what the product entails. Duncan’s posting is &lt;a href="http://www.yellow-bricks.com/2010/08/31/vmware-vcloud-director-vcd/"&gt;here&lt;/a&gt; and Eric's &lt;a href="http://www.ntpro.nl/blog/archives/1566-VMware-vCloud-Director-Explained.html"&gt;here&lt;/a&gt;. &lt;/li&gt;    &lt;li&gt;Next has to be Microsoft’s open letter to customers attending VMworld telling them how Microsoft feels they are more/as capable to provide the best services for people wishing to utilise the cloud in the future. This is a great bit of publicity for VMware in my opinion as it shows how strong Microsoft feels VMware are in the cloud computing arena. The letter is &lt;a href="http://bit.ly/aQIQDq"&gt;here&lt;/a&gt; (*&lt;font color="#ff0000"&gt;Warning&lt;/font&gt;* this is a link that downloads the letter in it’s pdf format). To be fair Microsoft do make a very good point in weighing up the positives and negatives of both sides(as well as other vendors) and it’s great to see they have their own stall at VMworld as everyone wants a fair competition and for the best products to be decided by the users on a level playing ground. &lt;/li&gt;    &lt;li&gt;Last is the summaries of other VMWorld news by Scott Lowe &lt;a href="http://blog.scottlowe.org/2010/08/30/vmworld-announcements-day-1/"&gt;here&lt;/a&gt;,Dan Kusnetzky on ZDNET.com &lt;a href="http://www.zdnet.com/blog/virtualization/vmware-announcements-at-vmworld/2236"&gt;here&lt;/a&gt; and a fairly amusing posting by Larry Chiang of “&lt;a href="http://media.www.harbus.org/media/storage/paper343/news/2009/04/06/Features/What-They.Dont.Teach.You.At.Stanford.Business.School-3697062.shtml"&gt;What They Don’t Teach You at Stanford Business School&lt;/a&gt;“ fame with his &lt;a href="http://www.mbablogs.businessweek.com/whattheydontteachyouatbusinessschool/archive/2010/08/27/9-lies-told-at-vm-world.htm"&gt;9 Lies Told at VMworld&lt;/a&gt;. Most amusing to me is due to poor layouts of the page it only shows 7 :) I purposely left out some things due to them being covered by Scott and Dan as no one likes the same stuff being repeated numerous times. &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;&lt;/p&gt;  &lt;p&gt;Well that’s my day 0 of VMworld summary. I’m sure I’ve missed a few things but i think I got all the best and important stuff.&lt;/p&gt;  &lt;p&gt;Gregg&lt;/p&gt;  &lt;div style="padding-bottom:0px;margin:0px;padding-left:0px;padding-right:0px;display:inline;float:none;padding-top:0px;" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:224f5d74-c728-4197-aef2-8de2cb1eff84" class="wlWriterEditableSmartContent"&gt;Technorati Tags: &lt;a href="http://technorati.com/tags/VMworld" rel="tag"&gt;VMworld&lt;/a&gt;,&lt;a href="http://technorati.com/tags/VMworld+2010" rel="tag"&gt;VMworld 2010&lt;/a&gt;,&lt;a href="http://technorati.com/tags/VMware" rel="tag"&gt;VMware&lt;/a&gt;,&lt;a href="http://technorati.com/tags/vSpecialists" rel="tag"&gt;vSpecialists&lt;/a&gt;,&lt;a href="http://technorati.com/tags/ESXi" rel="tag"&gt;ESXi&lt;/a&gt;,&lt;a href="http://technorati.com/tags/vSphere" rel="tag"&gt;vSphere&lt;/a&gt;,&lt;a href="http://technorati.com/tags/vSphere+4.1+release" rel="tag"&gt;vSphere 4.1 release&lt;/a&gt;,&lt;a href="http://technorati.com/tags/cloud" rel="tag"&gt;cloud&lt;/a&gt;&lt;/div&gt;  &lt;div style="padding-bottom:0px;margin:0px;padding-left:0px;padding-right:0px;display:inline;float:none;padding-top:0px;" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:2864d98e-5976-4ab7-93a2-7b21e207e64c" class="wlWriterEditableSmartContent"&gt;Flickr Tags: &lt;a href="http://flickr.com/photos/tags/VMworld" rel="tag"&gt;VMworld&lt;/a&gt;,&lt;a href="http://flickr.com/photos/tags/VMworld+2010" rel="tag"&gt;VMworld 2010&lt;/a&gt;,&lt;a href="http://flickr.com/photos/tags/VMware" rel="tag"&gt;VMware&lt;/a&gt;,&lt;a href="http://flickr.com/photos/tags/vSpecialists" rel="tag"&gt;vSpecialists&lt;/a&gt;,&lt;a href="http://flickr.com/photos/tags/ESXi" rel="tag"&gt;ESXi&lt;/a&gt;,&lt;a href="http://flickr.com/photos/tags/vSphere" rel="tag"&gt;vSphere&lt;/a&gt;,&lt;a href="http://flickr.com/photos/tags/vSphere+4.1+release" rel="tag"&gt;vSphere 4.1 release&lt;/a&gt;,&lt;a href="http://flickr.com/photos/tags/cloud" rel="tag"&gt;cloud&lt;/a&gt;&lt;/div&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17602" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/greggrobertson/archive/tags/Virtualisation/default.aspx">Virtualisation</category></item><item><title>Windows 7- Virtual Desktops… the way to go (Part 2)</title><link>http://consultingblogs.emc.com/jaspaldhalliwal/archive/2010/08/29/windows-7-virtual-desktops-the-way-to-go-part-2.aspx</link><pubDate>Sun, 29 Aug 2010 16:00:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17595</guid><dc:creator>jaspal.dhalliwal</dc:creator><slash:comments>0</slash:comments><description>&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;STRONG&gt;&lt;U&gt;&lt;SPAN style="FONT-FAMILY:'Calibri','sans-serif';"&gt;What Does Gartner have to say about this?&lt;/SPAN&gt;&lt;/U&gt;&lt;/STRONG&gt;&lt;SPAN style="FONT-SIZE:12pt;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;In the blog &lt;/SPAN&gt;&lt;STRONG&gt;&lt;EM&gt;&lt;A title="Windows 7 VDI" href="http://consultingblogs.emc.com/jaspaldhalliwal/archive/2010/08/21/windows-7-virtual-desktops-desktop-upgrade-refresh-cycle-or-innovation-wave.aspx" target=_blank&gt;Windows 7- To Virtualize or not to Virtualize - that is the question!&lt;/A&gt;&lt;/EM&gt;&lt;/STRONG&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&amp;nbsp; I talked about a golden opportunity for organizations to move to virtual desktop infrastructures (VDI)&amp;nbsp;instead of following a traditional desktop OS upgrade path.&amp;nbsp;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;As an update to this pressing concern for IT departments everywhere, Gartner has weighed in on the issue. observing (quote):&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 96.95pt 10pt 0.5in;" class=MsoNormal&gt;&lt;I style="mso-bidi-font-style:normal;"&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';COLOR:black;FONT-SIZE:9.5pt;mso-ansi-language:EN;"&gt;"Whether replacing or upgrading PCs, it is clear that Windows 7 migration will have a noticeable impact on organisations' IT budgets," &lt;BR&gt;&lt;BR&gt;"Based on an accelerated upgrade, we expect that the proportion of the budget spent on PCs will need to increase between 20 per cent as a best-case scenario and 60 per cent at worst in 2011 and 2012,"&lt;BR&gt;&lt;BR&gt;"Assuming that PCs account for 15 per cent of a typical IT budget, this means that this percentage will increase to 18 per cent (best case) and 24 per cent (worst case), which could have a profound effect on IT spending and on funding for associated projects during both those years."&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/I&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT face=Calibri&gt;&lt;FONT size=3&gt;This clearly hits the nail on the head – &lt;U&gt;a standard desktop OS refresh is going to make a serious dent on the ‘CIO purse’ if done following the traditional approaches that are prevalent&lt;/U&gt;. This is serious money that could be spent on projects that actually generate direct revenue for the firm!&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;STRONG&gt;&lt;U&gt;&lt;SPAN style="FONT-FAMILY:'Calibri','sans-serif';"&gt;What does this mean for Corporate IT&amp;nbsp;?&lt;/SPAN&gt;&lt;/U&gt;&lt;/STRONG&gt;&lt;STRONG&gt;&lt;SPAN style="FONT-FAMILY:'Calibri','sans-serif';FONT-WEIGHT:normal;mso-bidi-font-weight:bold;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="COLOR:black;mso-bidi-font-family:Calibri;mso-bidi-font-size:9.5pt;mso-bidi-theme-font:minor-latin;mso-ansi-language:EN;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Essentially, Corporate IT will lock up significant resources in simply performing this upgrade. Those that delay will be well behind the curve (according to Gartner at least), although not being an early adopter has its own intrinsic advantage. The cost of upgrading hardware, either for performance or compatibility reasons, is predicted to be a significant cost. &lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="COLOR:black;mso-bidi-font-family:Calibri;mso-bidi-font-size:9.5pt;mso-bidi-theme-font:minor-latin;mso-ansi-language:EN;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;This is not simple CAPEX, but &lt;U&gt;the opportunity cost of not pursuing those projects/programmes that will directly influence the &lt;B style="mso-bidi-font-weight:normal;"&gt;firm’s bottom profit line&lt;/B&gt;&lt;/U&gt;. An innovation cost if you will.&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="COLOR:black;mso-bidi-font-family:Calibri;mso-bidi-font-size:9.5pt;mso-bidi-theme-font:minor-latin;mso-ansi-language:EN;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Organizations, in a move to innovate, are still employing traditional approaches to solving their desktop OS challenges and the corresponding application stack. However, the dynamics of our time almost mandate a complete rethink of the traditional ‘&lt;I style="mso-bidi-font-style:normal;"&gt;&lt;U&gt;it’s time to refresh our desktop OS/desktop suites – let’s start a BIG project&lt;/U&gt;&lt;/I&gt;’ approach. This is a lost opportunity for a CIO to radically shake-up the IT structures/behavior built up over decades in-house. &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="COLOR:black;mso-bidi-font-family:Calibri;mso-bidi-font-size:9.5pt;mso-bidi-theme-font:minor-latin;mso-ansi-language:EN;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Such a lock of resources, wholesale disruption of existing revenue generating projects and the outlay in performing the Windows 7 upgrade itself would suggest that ‘alternatives’ to the migration should be seriously examined. &lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="COLOR:black;mso-bidi-font-family:Calibri;mso-bidi-font-size:9.5pt;mso-bidi-theme-font:minor-latin;mso-ansi-language:EN;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;I use Windows 7 extensively – and like it! On the other hand, I absolutely hate the upgrade process, and finding applications that work, new generations of software, and of course the now ‘&lt;EM&gt;mandatory’&lt;/EM&gt; hardware upgrade – although everyone always insists this is not necessary&lt;img src="http://consultingblogs.emc.com/emoticons/emotion-5.gif" alt="Wink" /&gt;. &amp;nbsp;I did this for Windows 3.1x/ME/ XP / Vista&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;7 – well you can understand the desktop OS fatigue. &lt;B style="mso-bidi-font-weight:normal;"&gt;&lt;I style="mso-bidi-font-style:normal;"&gt;&lt;U&gt;Imagine what the Corporate-OS-Upgrade-Fatigue for thousands of users&lt;/U&gt;&lt;/I&gt;&lt;/B&gt;!&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="COLOR:black;mso-bidi-font-family:Calibri;mso-bidi-font-size:9.5pt;mso-bidi-theme-font:minor-latin;mso-ansi-language:EN;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;At&amp;nbsp;a time where leanness has been emphasized; cost-saving/cost-avoiding projects having priority over innovative projects; a general focus on optimizing the IT infrastructure and the pairing down of IT personnel numbers would suggest another approach is needed than the current&amp;nbsp;mass exodus from Windows XP to Windows 7. &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="COLOR:black;mso-bidi-font-family:Calibri;mso-bidi-font-size:9.5pt;mso-bidi-theme-font:minor-latin;mso-ansi-language:EN;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Companies are not moving to&amp;nbsp;Windows 7&amp;nbsp;simply due to a lack of support in the future for the platform, or the fact that Windows 7 is ‘&lt;EM&gt;shiny&lt;/EM&gt;’ and attractive. There is an element of ‘&lt;EM&gt;&lt;U&gt;anxiety&lt;/U&gt;&lt;/EM&gt;’ in not being left behind. The group/herd instinct to follow the others. However, &lt;U&gt;distinctness and variety are the drivers of sustained competitive advantage &lt;/U&gt;and long term relationship-focused revenue streams.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="COLOR:black;mso-bidi-font-family:Calibri;mso-bidi-font-size:9.5pt;mso-bidi-theme-font:minor-latin;mso-ansi-language:EN;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;The CIO almost owes it to the organization to ‘&lt;EM&gt;think out of the box&lt;/EM&gt;’, be a maverick, look for distinctiveness, not follow the 'herd' instinct prevalent in the organization&amp;nbsp;and ensure &lt;U&gt;IT is truly a partner to the organization to achieve organizational goals&lt;/U&gt;. This includes providing an excellent work environment for employees, and breaking the shackles of the desktop and the men-in-grey attitude still plaguing large organizations. Learn from the smaller guys. Be nimble, agile and creative!&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;B style="mso-bidi-font-weight:normal;"&gt;&lt;U&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;So why is all this important for CIO’s and Organizations?&lt;/SPAN&gt;&lt;/U&gt;&lt;/B&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;U&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;Innovations streams mandate a series of upgrades to reach that end-state that was originally desired&lt;/SPAN&gt;&lt;/U&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;. The &lt;U&gt;main product to roll out&lt;/U&gt; should be the &lt;U&gt;capability to have virtual desktops located within the virtual infrastructure&lt;/U&gt; that should already have been designed in a rock solid fashion. For &lt;U&gt;exceptions&lt;/U&gt; requiring a mobile offline desktop, allow the virtual desktop to be delivered as an offline desktop (but still encapsulated using the virtualization technologies). This can be synchronized back with its online counterpart – replication technologies are really advanced these days. Communication technologies are also powerful and usually available in one form or another. &lt;U&gt;At the very end of the chain&lt;/U&gt;, should be the absolute need to have a pure local traditional OS install on the user device. &lt;B style="mso-bidi-font-weight:normal;"&gt;&lt;I style="mso-bidi-font-style:normal;"&gt;Essentially virtual desktop infrastructures provide an enterprise class functional container for desktop OS’s&lt;/I&gt;&lt;/B&gt;.&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;These are the same great features that are partially driving server virtualization – why not use them on the desktop! Applications should also clearly be virtualized to allow them to be independent of hardware and user profiles. They should be simple to upgrade and rollout – with the minimum number of images being used. Why have thousands of variants to support?&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;This opportunity should also be taken to do a complete cleanup of the existing environment. Windows XP left a lot of rubbish hanging around in registries, file systems, home profiles and questionable applications installed locally. &lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;The new virtual desktop should be lean. There should be a complete decoupling of the OS and the user data/profile. The desktop should be really simple in future to upgrade. Applications should be containerized so that they can run on different OS versions. VMware &lt;I style="mso-bidi-font-style:normal;"&gt;&lt;A title="Application Virtualiztion" href="http://www.vmware.com/products/thinapp/?sbmerge.htm" target=_blank&gt;ThinApp&lt;/A&gt;&lt;/I&gt; technologies support this notion very well, and Citrix/Microsoft also provide their own encapsulation technology (e.g. &lt;I style="mso-bidi-font-style:normal;"&gt;&lt;A title="Microsoft App-V" href="http://www.microsoft.com/systemcenter/appv/default.mspx" target=_blank&gt;App-V&lt;/A&gt;&lt;/I&gt;). &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Indeed the encapsulation technology providing the &lt;I style="mso-bidi-font-style:normal;"&gt;&lt;U&gt;virtualization should also be independent of the desktop OS and provide complete freedom to choose&lt;/U&gt;&lt;/I&gt; – that should allow organizations to break out of the straight jacket of the traditional desktop OS vendors. The more desktop OS’s supported in the VDI solution, the better. &lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Mainstream OS support should of course be available, but support for up and coming important variants such as the Ubuntu or Apple variants will allow an &lt;U&gt;organization to rapidly re-engineer their IT to suit the needs of the organization&lt;/U&gt; – and &lt;U&gt;negotiate tough discounts on the OS&lt;/U&gt; – &lt;U&gt;the prime cost component currently in virtualization solutions&lt;/U&gt;.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;It does not really matter that there is not a 100% match of VDI solutions to the functionality of local desktop OS installation – there will always be some odd hardware/software that does not quite work out. That is why innovation streams are important – use a hybrid approach with the mass of desktops in the virtual environment. &lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Over time as more functionality becomes available in VDI solutions (and there is already a 98%+ match), the sheer number of features regarding delivery efficiency and data security will mandate this as the principal solution to deploy&amp;nbsp;a&amp;nbsp;Windows&amp;nbsp;X&amp;nbsp;or whatever desktop OS is your favorite. &lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;B style="mso-bidi-font-weight:normal;"&gt;&lt;I style="mso-bidi-font-style:normal;"&gt;&lt;U&gt;Choice and control coupled with efficiency&lt;/U&gt;&lt;/I&gt;&lt;/B&gt;. Doesn’t sound too bad! Welcome to the Private Cloud and Desktop-as-a-Service! &lt;I style="mso-bidi-font-style:normal;"&gt;&lt;U&gt;Make the jump to VDI now and not lose this golden&amp;nbsp;opportunity&lt;/U&gt;&lt;/I&gt;!&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17595" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/jaspaldhalliwal/archive/tags/Cloud/default.aspx">Cloud</category><category domain="http://consultingblogs.emc.com/jaspaldhalliwal/archive/tags/Paradigm+Shift/default.aspx">Paradigm Shift</category><category domain="http://consultingblogs.emc.com/jaspaldhalliwal/archive/tags/Transformation/default.aspx">Transformation</category><category domain="http://consultingblogs.emc.com/jaspaldhalliwal/archive/tags/Private+Cloud/default.aspx">Private Cloud</category><category domain="http://consultingblogs.emc.com/jaspaldhalliwal/archive/tags/Organizational+form/default.aspx">Organizational form</category><category domain="http://consultingblogs.emc.com/jaspaldhalliwal/archive/tags/CIO_5F00_Agenda/default.aspx">CIO_Agenda</category></item><item><title>Best Practice Analyser (BPA) introduced in SQL Server 2008 R2 </title><link>http://consultingblogs.emc.com/christestaoneill/archive/2010/08/28/best-practice-analyser-bpa-introduced-in-sql-server-2008-r2.aspx</link><pubDate>Sat, 28 Aug 2010 10:44:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17594</guid><dc:creator>chris.testaoneill</dc:creator><slash:comments>0</slash:comments><description>&lt;P style="LINE-HEIGHT:10.5pt;BACKGROUND:white;"&gt;&lt;SPAN style="FONT-FAMILY:'Segoe UI','sans-serif';COLOR:#333333;FONT-SIZE:9pt;mso-ansi-language:EN;"&gt;SQL Server 2008 R2 Best Practices Analyzer (BPA) was released in mid June. Here is a release announcement: &lt;A href="http://blogs.msdn.com/b/sqlreleaseservices/archive/2010/06/19/sql-server-2008-r2-best-practices-analyzer-is-now-available.aspx"&gt;&lt;FONT color=#0000ff&gt;http://blogs.msdn.com/b/sqlreleaseservices/archive/2010/06/19/sql-server-2008-r2-best-practices-analyzer-is-now-available.aspx&lt;/FONT&gt;&lt;/A&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:10.5pt;BACKGROUND:white;"&gt;&lt;SPAN style="FONT-FAMILY:'Segoe UI','sans-serif';COLOR:#333333;FONT-SIZE:9pt;mso-ansi-language:EN;"&gt;BPA is designed to allow Administrators to validate their SQL Server instances against Microsoft established best practices. It includes best practices validations for SQL Server, SQL Replication, Analysis Services, Integration Services, Reporting Services, and Setup. BPA examines your SQL Server instance with roughly 150 validations of system events, login permissions, SQL Metadata settings, error logs, and reports those items that don’t conform to best practices. For each non-compliant error or warning there are detailed descriptions of the best practice and instructions for becoming compliant. &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:10.5pt;BACKGROUND:white;"&gt;&lt;SPAN style="FONT-FAMILY:'Segoe UI','sans-serif';COLOR:#333333;FONT-SIZE:9pt;mso-ansi-language:EN;"&gt;For more information and to download SQL Server 2008 R2 BPA go here: &lt;A href="http://www.microsoft.com/downloads/details.aspx?displaylang=en&amp;amp;FamilyID=0fd439d7-4bff-4df7-a52f-9a1be8725591"&gt;&lt;FONT color=#0000ff&gt;http://www.microsoft.com/downloads/details.aspx?displaylang=en&amp;amp;FamilyID=0fd439d7-4bff-4df7-a52f-9a1be8725591&lt;/FONT&gt;&lt;/A&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:10.5pt;BACKGROUND:white;"&gt;&lt;SPAN style="FONT-FAMILY:'Segoe UI','sans-serif';COLOR:#333333;FONT-SIZE:9pt;mso-ansi-language:EN;"&gt;It runs on both SQL Server 2008 and SQL Server 2008 R2. &lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:10.5pt;BACKGROUND:white;"&gt;&lt;SPAN style="FONT-FAMILY:'Segoe UI','sans-serif';COLOR:#333333;FONT-SIZE:9pt;mso-ansi-language:EN;"&gt;Chris&lt;/SPAN&gt;&lt;/P&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17594" width="1" height="1"&gt;</description></item><item><title>Nordstrom: Tweaks, Stories, Mobile &amp; Social</title><link>http://consultingblogs.emc.com/paulgoode/archive/2010/08/28/nordstrom-tweaks-stories-amp-mobile.aspx</link><pubDate>Sat, 28 Aug 2010 05:21:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17593</guid><dc:creator>paul.goode</dc:creator><slash:comments>0</slash:comments><description>&lt;STRONG&gt;&lt;SPAN style="WIDOWS:2;TEXT-TRANSFORM:none;TEXT-INDENT:0px;BORDER-COLLAPSE:separate;FONT:medium 'Times New Roman';WHITE-SPACE:normal;ORPHANS:2;LETTER-SPACING:normal;WORD-SPACING:0px;-webkit-border-horizontal-spacing:0px;-webkit-border-vertical-spacing:0px;-webkit-text-decorations-in-effect:none;-webkit-text-size-adjust:auto;-webkit-text-stroke-width:0px;" class=Apple-style-span&gt;&lt;SPAN style="FONT-FAMILY:Arial, Helvetica, sans-serif;FONT-SIZE:13px;" class=Apple-style-span&gt;
&lt;P&gt;&lt;SPAN style="FONT-STYLE:normal;" class=Apple-style-span&gt;&lt;EM&gt;Just some general notes around this retailer, after finding a news article (linked ahead).&lt;/EM&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&lt;I&gt;&lt;SPAN style="FONT-STYLE:normal;" class=Apple-style-span&gt;Nordstrom's new approach to combining web-based and store-based inventories is earning them some significant success - &lt;/SPAN&gt;&lt;/I&gt;&lt;A href="http://www.nytimes.com/2010/08/24/business/24shop.html"&gt;Nordstrom Links Online Inventory to Real World&lt;/A&gt;. &lt;I&gt;&lt;SPAN style="FONT-STYLE:normal;" class=Apple-style-span&gt;If there's something out there that you're interested in buying, their online shop will help the user reserve it for pick up or seamlessly get someone at the store to ship it to the customer.&lt;/SPAN&gt;&lt;/I&gt;&lt;/P&gt;
&lt;P&gt;&lt;IMG style="WIDTH:400px;HEIGHT:309px;" title="Nordstrom Story" alt="Nordstrom Story" src="http://11qjzw.blu.livefilestore.com/y1pbtacvyLckhvyIUIIa2qgd0U_oU22oSutl0PdRqoJ3FkKKxUjxdTZXXl9K7jqosj5jQdlWriL2beRhFbPeBc9scWMeZBLCUSc/nordstrom-story.jpg?psid=1" width=400 height=309&gt;&lt;/P&gt;
&lt;P&gt;After a quick jump into their site, I stumbled into a campaign,&lt;SPAN class=Apple-converted-space&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;I&gt;Career Mode&lt;/I&gt;, centered around documentary-style stories from professionals - &lt;A href="http://shop.nordstrom.com/c/career-mode-melissa-interior-designer"&gt;Melissa: Interior Designer&lt;/A&gt;. I normally despise auto-play video, but the pace, personality and warmth&amp;nbsp;of these clips seem like a perfect fit for their (fantasy) audience of rich, mature, creative, design-sensitive professionals.&lt;/P&gt;
&lt;P&gt;The clips remind me of matchmaker tv ads, offering the perfect story/sound/person that you want to be like (and apparently shop like). Melissa has a link to her favorite&amp;nbsp;online shopping areas, like&amp;nbsp;&lt;A href="http://shop.nordstrom.com/c/womens-pants/skinny"&gt;skinny pants&lt;/A&gt;, adding a nice dynamic.&lt;/P&gt;
&lt;P&gt;These&amp;nbsp;docu-interview videos are 99% fake, but I don't care right now. They've painted some believable portraits and stay fluid with their image/brand. I assume this campaign was launched in the past few days, but there are already some "coming soon" stories listed (smart to bring visitors back). &lt;/P&gt;
&lt;P&gt;Hope that they continue to invest in the overall production quality of these videos, guessing they could easily run on&amp;nbsp;HGTV or Travel Channel. Maybe keep them an online surprise to some degree. (Again, the "skinny pants" favorites link, mentioned&amp;nbsp;above, was a pretty awesome and clever manuever. Makes finding these videos&amp;nbsp;online worthwhile.&lt;/P&gt;
&lt;P&gt;&lt;IMG style="WIDTH:384px;HEIGHT:260px;" title="Nordstrom No Flash" alt="Nordstrom No Flash" src="http://11qjzw.blu.livefilestore.com/y1paT-F66rFcG4Ce7GAX63tOc6tXchjnggnnPayxsqRSK7OZ4x5PDU7hyvEHj8Zwo8SnMuMCctJn9L_6M-LXofLxnG_A_04bDxr/nordstrom_noflash.jpg?psid=1" width=384 height=260&gt;&lt;/P&gt;
&lt;P&gt;There are some users complaining about their use of Adobe Flash. Too bad that the "No Flash" screen instructs users to download the plugin, when it could improve by indicating that Flash is not available for the user's device. Potentially, the users could be directed to the content that is &lt;A href="http://www.youtube.com/watch?v=CSyE6jXDqRk"&gt;already existing on YouTube&lt;/A&gt;.&lt;/P&gt;
&lt;P&gt;&lt;IMG style="WIDTH:680px;HEIGHT:384px;" title="Nordstrom Homepages" alt="Nordstrom Homepages" src="http://11qjzw.blu.livefilestore.com/y1pWaeCN5TW8k_HbeYAkH-L-x515fiN5bXqYtcfO0iTGFu6G8xfYMlMVdklXmWDwApm_mIjXXNqIrSopnec30Tkkcmkj5Qxzdqy/Nordstrom_homes.jpg?psid=1" width=680 height=384&gt;&lt;/P&gt;
&lt;P&gt;While iPad and iPhone users might be grumbling there, the &lt;A href="http://shop.nordstrom.com/"&gt;Nordstrom&amp;nbsp;homepage&lt;/A&gt; uses Adobe Flash too, but they've solved the problem (at first glance). Instead of breaking the experience, the desktop and mobile experience is extremely simlar. They've worked in some of the fluid interactions/animations and the content is the same at both access points. #impressed&lt;/P&gt;
&lt;P&gt;Not to pass it up lightly, their integration of social tools is great. There are comments from (seemingly) real users complaining about Flash, plus a good use of a simple "like" feature. Users can "like" both the content and the comments. Too bad they're not taking time to talk to the iPad users and point them to that YouTube content. #missedopportunity&lt;/P&gt;
&lt;P&gt;If the user wants to "post a comment," they will have to register online. Nordstrom treats the user like a potential customer and even gives a nice list of &lt;A href="http://shop.nordstrom.com/c/registration-benefits"&gt;registration benefits&lt;/A&gt;. If I were interested in shopping, seems like they're presenting a good case for me to share my info. The process is not filled with content that comes off fake and strategic, it just seems to state the facts with some sense of respect. I am not going to sign up, but can tell via the URL that it will send me back to the original "post a comment" page after registration. #thoughfuldesign&lt;/P&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17593" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/paulgoode/archive/tags/stories/default.aspx">stories</category><category domain="http://consultingblogs.emc.com/paulgoode/archive/tags/marketing/default.aspx">marketing</category><category domain="http://consultingblogs.emc.com/paulgoode/archive/tags/retail/default.aspx">retail</category><category domain="http://consultingblogs.emc.com/paulgoode/archive/tags/mobile/default.aspx">mobile</category><category domain="http://consultingblogs.emc.com/paulgoode/archive/tags/social/default.aspx">social</category><category domain="http://consultingblogs.emc.com/paulgoode/archive/tags/notes/default.aspx">notes</category></item><item><title>All Things Virtual 16</title><link>http://consultingblogs.emc.com/greggrobertson/archive/2010/08/26/all-things-virtual-16.aspx</link><pubDate>Thu, 26 Aug 2010 15:47:28 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17590</guid><dc:creator>Gregg Robertson</dc:creator><slash:comments>0</slash:comments><description>&lt;p&gt;&amp;#160;&lt;/p&gt;  &lt;p&gt;As you would expect the virtualisation communities are abuzz with talk of VMworld US starting next week in San Francisco. I’m going to be watching with a very keen eye to all the news and tweets from fellow virtualisation experts(not that I am an expert) about the event as most of the information that will be coming out of the US event will most likely be repeated and re-covered at the one in Copenhagen(of which i am attending :) ). Hopefully I can learn what the best sessions were and make time to try get to as many of them as possible if they are replicated at VMworld Europe.Ed Grigson of &lt;a href="http://www.vexperienced.co.uk/"&gt;vexperienced.co.uk&lt;/a&gt; posted a very interesting article about how VMworld Europe is shorter,costs more and has a staggering amount less unique sessions. Thankfully as Ed mentions the sessions from VMworld San Francisco should be online by mid September so if you have registered to attend either of them you will be able to see all the sessions online at VMworld.com.Also &lt;a&gt;the VMworld 2009 sessions and labs are now open for public viewing&lt;/a&gt;. I have heard that if sessions go well at VMworld US then they will be asked to present at VMworld Europe. Don’t hold me to this as it is just what i heard but it does make sense and will hopefully bring some of the top unique sessions.&lt;/p&gt;  &lt;p&gt;Whilst most of the news is about VMworld there has been a large amount of news not directly related to VMworld.&lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;As mentioned by Eric Sloof on his blog,the &lt;a href="http://bit.ly/ckBSKo"&gt;VCAP4-DCD Exam Blueprint Guide has become available&lt;/a&gt; for those who are keen to get the ball rolling on their studies for the certification. I’ve personally started building up my home lab for my preparations and learning for the VCAP-DCA exam. A friend of mine asked me if i knew what exams VMware recommend for the VCAP examinations and funnily enough i had received an email from VMware telling me exactly this. Here is what they recommend:       &lt;p&gt;&lt;b&gt;VCAP-DCA Preparation Courses&lt;/b&gt;&lt;/p&gt;      &lt;ul&gt;       &lt;li&gt;&lt;a href="http://mylearn.vmware.com/mgrReg/courses.cfm?ui=www_cert&amp;amp;a=one&amp;amp;id_subject=17829"&gt;VMware vSphere: Troubleshooting [V4]&lt;/a&gt; &lt;/li&gt;        &lt;li&gt;&lt;a href="http://mylearn.vmware.com/mgrreg/courses.cfm?ui=www_edu&amp;amp;a=one&amp;amp;id_subject=18606"&gt;VMware vSphere: Manage for Performance [V4] &lt;/a&gt;&lt;/li&gt;        &lt;li&gt;&lt;a href="http://mylearn.vmware.com/mgrreg/courses.cfm?ui=www_edu&amp;amp;a=one&amp;amp;id_subject=19217"&gt;VMware vSphere: Manage and Design for Security&lt;/a&gt; &lt;/li&gt;        &lt;li&gt;&lt;a href="http://mylearn.vmware.com/mgrreg/courses.cfm?ui=www_edu&amp;amp;a=one&amp;amp;id_subject=19082"&gt;VMware vSphere: Automation with vSphere PowerCLI&lt;/a&gt; &lt;/li&gt;     &lt;/ul&gt;      &lt;p&gt;&lt;b&gt;VCAP-DCD Preparation Course&lt;/b&gt;&lt;/p&gt;      &lt;ul&gt;       &lt;li&gt;&lt;a href="http://mylearn.vmware.com/mgrReg/courses.cfm?ui=www_cert&amp;amp;a=one&amp;amp;id_subject=13754"&gt;VMware vSphere: Design Workshop [V4]&lt;/a&gt; &lt;/li&gt;     &lt;/ul&gt;   &lt;/li&gt;    &lt;li&gt;Also a big congratulations to Eric Sloof(@esloof) on being awarded as &lt;a href="http://bit.ly/aQKN2L"&gt;the best freelance VCI of the quarter&lt;/a&gt;.&amp;#160; Eric's blog is always a great source for any kind of VMware related course or news and is a blog i would recommend adding to your RSS feeds. &lt;/li&gt;    &lt;li&gt;Talking of the courses to prepare you for the VCAP exams i asked the same question on twitter to see what people recommended and Jonathon Medd(@jonathanmedd ) pointed out his belief that there would be no need for the PowerCLI course due to &lt;a href="http://www.virtu-al.net/2010/07/24/book-update/"&gt;himself,Alan Renouf, Arnim van Lieshout and Glenn Sizemore currently writing a PowerCLI book&lt;/a&gt; that should teach you everything you should need to know to be able to utilise PowerCLI in the environment. As Alan says in his blog posting the book will be be written by “4 vExperts and a MVP” so you know it is going to be a brilliant resource. Jonathon has told me to stay tuned for news of it’s release. &lt;/li&gt;    &lt;li&gt;Talking of books the much anticipated HA and DRS Deepdive by Frank Denneman( &lt;a href="http://twitter.com/frankdenneman"&gt;@frankdenneman&lt;/a&gt;)&amp;#160; and Duncan Epping ( &lt;a href="http://twitter.com/DuncanYB"&gt;@DuncanYB&lt;/a&gt; ) is &lt;a&gt;due to be released very soon&lt;/a&gt;. These guys are two of the top guys in the industry and for anyone that has tried to read through the whole of Duncan &lt;a href="http://www.yellow-bricks.com/vmware-high-availability-deepdiv/"&gt;HA deepdive posting&lt;/a&gt; will know he is the perfect person to write about the topic. This book is on my list already to buy and I will be keeping a keen eye on it’s release. &lt;/li&gt;    &lt;li&gt;As you would expect there have already been a few videos and a page dedicated to all the new about VMworld. Due to lack of time I haven’t had the time to look through them yet so here they are as they are on my “to do” list:      &lt;ul&gt;       &lt;li&gt;VMworld 2010 Preview - Storage I/O Control &lt;a href="http://youtu.be/KXfZzISshJo?a"&gt;http://youtu.be/KXfZzISshJo?a&lt;/a&gt; &lt;/li&gt;        &lt;li&gt;2 new videos for #VMworld 2010. &amp;quot;Performance Best Practices&amp;quot; and &amp;quot;VMware Storage Vision&amp;quot; &lt;a href="http://www.youtube.com/vmworldtv"&gt;http://www.youtube.com/vmworldtv&lt;/a&gt; &lt;/li&gt;        &lt;li&gt;Our #VMworld coverage page is live! Check it out before, during &amp;amp; after the show for complete news &amp;amp; analysis: &lt;a href="http://is.gd/ep3uC"&gt;http://is.gd/ep3uC&lt;/a&gt; &lt;/li&gt;        &lt;li&gt;Performance and Storage breakout session preview videos by Kaushik Banerjee and Jay Judkowitz &lt;a href="http://bit.ly/9ns2hR"&gt;http://bit.ly/9ns2hR&lt;/a&gt; &lt;/li&gt;     &lt;/ul&gt;   &lt;/li&gt;    &lt;li&gt;Greg Stuart (@gregwstuart) has posted all about a competition where you can win the &amp;quot;Ultimate vSphere Library&amp;quot;, with titles from Scott Lowe (@scott_lowe), Eric Siebert (@ericsiebert) and David Davis of trainsignal fame ( @davidmdavis) to name but a few of the things you will win if you are the winner. So get following and good luck :) &lt;/li&gt;    &lt;li&gt;Mike Laverick (@Mike_Laverick) at RTFM-ED.co.uk is also running a competition to win the trainsignal (&lt;a href="mailto:&amp;ldquo;@TrainSignal"&gt;@TrainSignal&lt;/a&gt;) VMware vSphere Pro Volume 2 video series.- find out the details at &lt;a href="http://www.rtfm-ed.co.uk"&gt;www.rtfm-ed.co.uk&lt;/a&gt;. &lt;/li&gt;    &lt;li&gt;Eric Sloof has also posted &lt;a href="http://www.ntpro.nl/blog/archives/1560-vSphere-4.1-to-4.0-differences.html"&gt;a nice little posting&lt;/a&gt; with two slide decks by Iwan Rahabok who works as a Senior Systems Consultant at VMware all about the differences between vSphere 4.1 and 4.0. I always love finding these kinds of things especially when you have to try provide reasons why &lt;em&gt;“upgrading to the latest version of x is a good idea because of these advantages…”&lt;/em&gt; &lt;/li&gt;    &lt;li&gt;A big congratulations and thank you to Stefan Jagger for the &lt;a href="http://www.stefanjagger.co.uk/08/passing-the-vcp-vcp410-exam/"&gt;passing of his VCP4 exam and for mentioning and linking to my VCP4 resources pages&lt;/a&gt;. always nice to get a bit of traffic from different blogs :) &lt;/li&gt;    &lt;li&gt;Frank Denneman has posted all about the &lt;a href="http://frankdenneman.nl/2010/08/vcdx-tip-the-application-form/"&gt;VCDX application form and how it should be filled out&lt;/a&gt; correctly so that your application is accepted and has the correct amount of information in it. I’ve added this one to my VCDX list for future reference when I am ready to put in my application &lt;/li&gt;    &lt;li&gt;While on the VMware communities this morning seeing if i could help answer any questions I came across an unusual thread where someone asked for the 10 most common issues in VMware with the steps to fix these problems. True to form a few people replied and i thought their answers were &lt;a href="http://communities.vmware.com/thread/281765?tstart=15"&gt;actually quite interesting&lt;/a&gt;.&amp;#160; Especially&amp;#160; the one by Petri all about the &lt;a href="http://www.petri.co.il/virtual_increase_vmware_performance.htm"&gt;ten best ways to increase performance for your VMware environment&lt;/a&gt;. Also the &lt;a href="http://kb.vmware.com/selfservice/microsites/microsite.do;jsessionid=DDF63DB0A05AA9380010681FD71F715A"&gt;top ten KB articles&lt;/a&gt; at the time is a great page I've added to my favourites to frequent to try keep up to date on the latest problems and solutions happening with VMware products. &lt;/li&gt;    &lt;li&gt;Last but not least is a posting by Maish Saidel-Keesing all about him creating a VERY useful &lt;a href="http://technodrone.blogspot.com/2010/08/list-of-sessions-for-vmworld-copenhagen.html"&gt;Google spreadsheet of all the VMworld sessions and the information about them&lt;/a&gt;. This is going to come in handy for sure especially when I'm sure I’ll arrive at a session at VMworld Copenhagen and it’s full already and i have to find another sessions to attend. &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;Well that’s everything that has caught my attention for the past few weeks since the last All Things Virtual. As I’ve said numerous times I'm on twitter at @greggrobertson5 if you want to follow me/ask me questions/give feedback/abuse me :)&lt;/p&gt;  &lt;p&gt;Also any comments are welcome&lt;/p&gt;  &lt;p&gt;Gregg&lt;/p&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17590" width="1" height="1"&gt;</description></item><item><title>Let the creative juices flow...</title><link>http://consultingblogs.emc.com/michelleflynn/archive/2010/08/23/let-the-creative-juices-flow.aspx</link><pubDate>Mon, 23 Aug 2010 14:11:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17584</guid><dc:creator>Michelle.Flynn</dc:creator><slash:comments>0</slash:comments><description>&lt;P&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-fareast-font-family:Calibri;mso-ansi-language:EN-US;mso-fareast-theme-font:minor-latin;mso-bidi-font-family:'Times New Roman';mso-fareast-language:EN-US;mso-bidi-language:AR-SA;"&gt;Some members of our team have been busy designing and building an online portfolio that we can use to showcase our creative work.&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-fareast-font-family:Calibri;mso-ansi-language:EN-US;mso-fareast-theme-font:minor-latin;mso-bidi-font-family:'Times New Roman';mso-fareast-language:EN-US;mso-bidi-language:AR-SA;"&gt;It is still work in process but we decided to release what we have to date so you can watch it grow&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-fareast-font-family:Calibri;mso-ansi-language:EN-US;mso-fareast-theme-font:minor-latin;mso-bidi-font-family:'Times New Roman';mso-fareast-language:EN-US;mso-bidi-language:AR-SA;"&gt;&lt;A class="" href="http://www.givenspaceandtime.com/" target=_blank&gt;&lt;FONT color=#800080&gt;www.givenspaceandtime.com&lt;/FONT&gt;&lt;/A&gt;&lt;BR&gt;&lt;BR&gt;Enjoy&lt;/P&gt;&lt;/SPAN&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17584" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/recruitment/default.aspx">recruitment</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/vacancies/default.aspx">vacancies</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/Experience/default.aspx">Experience</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/EMC+Consulting/default.aspx">EMC Consulting</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/Innovation/default.aspx">Innovation</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/design/default.aspx">design</category></item><item><title>Windows 7- To Virtualize or not to Virtualize - that is the question!</title><link>http://consultingblogs.emc.com/jaspaldhalliwal/archive/2010/08/21/windows-7-virtual-desktops-desktop-upgrade-refresh-cycle-or-innovation-wave.aspx</link><pubDate>Sat, 21 Aug 2010 08:33:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17581</guid><dc:creator>jaspal.dhalliwal</dc:creator><slash:comments>1</slash:comments><description>&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;STRONG&gt;&lt;SPAN style="FONT-FAMILY:'Calibri','sans-serif';"&gt;&lt;FONT size=3&gt;&lt;U&gt;Whether&amp;nbsp;'tis nobler to rollout a standard Windows 7 desktop,...&amp;nbsp;OR to take arms against a sea of troubles,&lt;/U&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;B&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;/B&gt;&lt;FONT size=3&gt;&lt;STRONG&gt;&lt;SPAN style="FONT-FAMILY:'Calibri','sans-serif';"&gt;&lt;U&gt;And by&amp;nbsp;virtualizing desktops&amp;nbsp;end them?&lt;/U&gt;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;SPAN style="FONT-SIZE:12pt;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3 face=Calibri&gt;Many of the current discussions we at EMC Consulting (&lt;EM&gt;&lt;SPAN style="FONT-FAMILY:'Calibri','sans-serif';"&gt;Cloud &amp;amp; Virtual Data Center Practice&lt;/SPAN&gt;&lt;/EM&gt;) are having with IT Managers, CIOs, CTOs and Architect/Designers are typically focused on understanding the Cloud notion, its consumption and management models, and of course ‘&lt;B style="mso-bidi-font-weight:normal;"&gt;&lt;I style="mso-bidi-font-style:normal;"&gt;how to build one&lt;/I&gt;&lt;/B&gt;’&lt;/FONT&gt;&lt;SPAN style="mso-no-proof:yes;"&gt;&lt;FONT face=Calibri&gt;&lt;FONT size=3&gt; &lt;/FONT&gt;&lt;/FONT&gt;&lt;img src="http://consultingblogs.emc.com/emoticons/emotion-11.gif" alt="Cool" /&gt;&lt;/SPAN&gt;&lt;FONT size=3 face=Calibri&gt;.&amp;nbsp;Frequently the ‘&lt;B style="mso-bidi-font-weight:normal;"&gt;&lt;I style="mso-bidi-font-style:normal;"&gt;what does it mean for us?&lt;/I&gt;&lt;/B&gt;’ pops up. &lt;/FONT&gt;&lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/P&gt;&lt;u1:p&gt;&lt;/u1:p&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT face=Calibri&gt;&lt;FONT size=3&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;Depending with whom you’re speaking the answer will vary in terms of granularity. An administrator asks regarding daily activities, an IT Manager in terms of service delivery and orientation, and the Cxx level is focused more on the realization of sustainable competitive advantage of Business IT amongst other themes.&lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;u1:p&gt;&lt;/u1:p&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3 face=Calibri&gt;With the current &lt;U&gt;need&lt;/U&gt; to phase out Microsoft Windows XP on the CIO radar, &lt;U&gt;engaging IT resources/personnel for the foreseeable future&lt;/U&gt;, and so many other areas of IT strategy still to realize, the move to Microsoft Windows 7 is rather significant. Many are taking the approach of a ‘&lt;I style="mso-bidi-font-style:normal;"&gt;&lt;U&gt;simple&lt;/U&gt;&lt;/I&gt;’ desktop operating system (OS) upgrade. There are yet others utilizing the opportunity to replace parts of their desktop estate with long overdue PC/laptop replacements. These strategies are fine if the end result is simply to get rid of Windows XP and come back into the Microsoft ‘&lt;B style="mso-bidi-font-weight:normal;"&gt;&lt;I style="mso-bidi-font-style:normal;"&gt;circle of trust’&lt;/I&gt;&lt;/B&gt;. Compounding the situation is the application stack (&lt;A title="Applications in the Cloud" href="http://consultingblogs.emc.com/jaspaldhalliwal/archive/2010/07/19/ask-not-what-you-can-do-for-your-cloud-but-what-your-cloud-can-do-for-you.aspx" target=_blank&gt;Ask-not-what-you-can-do-for-your-cloud-but-what-your-cloud-can-do-for-you&lt;/A&gt;)&lt;/FONT&gt;&lt;FONT size=3 face=Calibri&gt; - and yet another migration.&lt;/FONT&gt;&lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/P&gt;&lt;u1:p&gt;&lt;/u1:p&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT face=Calibri&gt;&lt;FONT size=3&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;Windows 7, different perhaps from the advent of Windows Vista in terms of its timing, comes at a turning point in the IT industry. The desire and interest to move away from traditional models of IT, resource consumption, and device form factors has never been so strong. Indeed the very &lt;U&gt;notion of a desktop operating system&lt;/U&gt; is being challenged. We often hear in envisioning workshops this very same thought and if it can be done right now! Not an easy question to answer.&lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;u1:p&gt;&lt;FONT size=3 face=Calibri&gt;Don't get me wrong here. I am myself an ardent user of Windows 7, coming from Vista&amp;nbsp;(yes I installed that too&lt;/FONT&gt;&lt;SPAN style="mso-no-proof:yes;"&gt;&lt;img src="http://consultingblogs.emc.com/emoticons/emotion-10.gif" alt="Embarrassed" /&gt;&lt;/SPAN&gt;&lt;FONT size=3 face=Calibri&gt;), and of course the venerable XP. The functionality is fine, and Microsoft have&amp;nbsp;done a good job of creating something useful. However, it is not really Windows 7 that I use daily. It is the applications and the browser that I mainly use. Certainly then,&lt;U&gt;&amp;nbsp;the OS could perhaps be a bit leaner&lt;/U&gt; - or as some virtualization vendors are doing - &lt;U&gt;practically remove the need of an OS &lt;/U&gt;by creating bare-metal desktop hypervisors (&lt;/FONT&gt;&lt;A title="Citrix XenDesktop" href="http://www.citrix.com/English/ps2/products/product.asp?contentID=163057%20&amp;amp;ntref=hp_promo_1a" target=_blank&gt;&lt;FONT size=3 face=Calibri&gt;Citrix&lt;/FONT&gt;&lt;/A&gt;&lt;FONT size=3 face=Calibri&gt; and &lt;/FONT&gt;&lt;A title="VMware View" href="http://www.vmware.com/products/view/" target=_blank&gt;&lt;FONT size=3 face=Calibri&gt;VMware&lt;/FONT&gt;&lt;/A&gt;&lt;FONT size=3 face=Calibri&gt; initially).&amp;nbsp;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/u1:p&gt;&lt;/P&gt;&lt;u1:p&gt;&lt;/u1:p&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;STRONG&gt;&lt;SPAN style="FONT-FAMILY:'Calibri','sans-serif';"&gt;Corporate IT&amp;nbsp;Missing&amp;nbsp;A Trick?&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT face=Calibri&gt;&lt;FONT size=3&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;Based on the macro movement in the industry, the Cloud tsunami, Everything-as-a-Service and unprecedented levels of connectivity to the Internet, perhaps the idea of rolling out Windows 7 needs to be thought of in a different light. &lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT face=Calibri&gt;&lt;FONT size=3&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;We have discussed&amp;nbsp;with many organizations embarking on virtual desktops as a part of their desktop estate mix, &lt;U&gt;if Windows 7 should not indeed be treated as an innovation stream&lt;/U&gt;. One stream of many that would herald the move to the ‘&lt;EM&gt;&lt;SPAN style="FONT-FAMILY:'Calibri','sans-serif';"&gt;digital-nirvana&lt;/SPAN&gt;&lt;/EM&gt;’ user workspace end-state (which is of course different for every organization).&lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT face=Calibri&gt;&lt;FONT size=3&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;By treating Windows 7 as an innovation stream, a collection of features&amp;nbsp;desirable for an organization to possess, we come closer to the idea&amp;nbsp;of Windows7&amp;nbsp;being a stepping stone on a path. The implication is that constant change will be accompanying the ‘desktop’ estate for all organizations - in that new features can be bundled and released rather than a colossal OS upgrade. &lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT face=Calibri&gt;&lt;FONT size=3&gt;&lt;U&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;The very term ‘desktop OS’ is starting to look tarnished&lt;/SPAN&gt;&lt;/U&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt; and is in all probability&lt;U&gt; a complete misnomer&lt;/U&gt; these days. &lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT face=Calibri&gt;&lt;FONT size=3&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;EMC Consulting has a very strong practice supporting the migration to Windows 7, and together with customers, a different product mix is being implemented. Large swathes of virtual desktops hosted in a private cloud are being rolled out, with some use-cases mandating a traditional local install approach in the interim. However, in most cases the applications are being virtualized to ease the move to delivery via Cloud technologies. Some applications have already moved lock-stock-and-barrel to Private/Public Clouds.&lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;STRONG&gt;&lt;SPAN style="FONT-FAMILY:'Calibri','sans-serif';"&gt;&lt;u1:p&gt;&lt;/u1:p&gt;&lt;FONT size=3&gt;How does this pan out with the ‘desktop OS’ developers&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/STRONG&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;? &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3 face=Calibri&gt;Well. Microsoft itself is planning to refresh desktop OS’s more frequently than in the past (Windows x details were leaked onto the Internet this year). Microsoft itself is starting the move to Cloud offerings in partial/full form through its Azure offerings amongst others to come. Microsoft Exchange Server, long the province of corporate IT, is itself being considered to be ‘handed over’ to Microsoft in the form of Exchange Hosted Services (&lt;A title="Hosted Microsoft Applications" href="https://www.microsoft.com/online/exchange-hosted-services.aspx" target=_blank&gt;EHS&lt;/A&gt;). This of course leads to the question of whether there are other&amp;nbsp;email/collaboraton technologies that can be used? Microsoft is embracing this sea-change after a fashion. It does not really have a choice anymore!&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;It looks increasingly as if change is going to be the new norm. &lt;U&gt;Change is good&lt;/U&gt; – and &lt;I style="mso-bidi-font-style:normal;"&gt;&lt;U&gt;the ability to rapidly change and reconfigure resources is a fundamental competitive advantage in an ever more dynamic cyber-verse&lt;/U&gt;&lt;/I&gt;.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;u1:p&gt;&lt;/u1:p&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;Essentially, the change to an &lt;B style="mso-bidi-font-weight:normal;"&gt;&lt;I style="mso-bidi-font-style:normal;"&gt;innovation stream&lt;/I&gt;&lt;/B&gt; starts to focus organizations internally on features and capabilities they value - not which version of a desktop OS they are installing next. The capability set essentially underpinning their varied business needs is identified and pursued. &lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;In the move to the virtual desktop, this starts to yield real benefits in a very lean &lt;I style="mso-bidi-font-style:normal;"&gt;composed&lt;/I&gt; desktop (separated user profiles, applications, base OS). Initially we had the first wave of this in the form of server based computing models simply shipping out a shared Windows desktop surface. This was inflexible and required great operational control to ensure adequate features for all users (e.g. Citrix MetaFrame/Presentation Server/XenApp, Microsoft Terminal Services/RDS). This model still has its place in organizations today.&lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;u1:p&gt;&lt;/u1:p&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3 face=Calibri&gt;Virtual desktops in comparison, being wholly independent of other users’ workspaces, allow a greater level of flexibility,&amp;nbsp;allowing users to&amp;nbsp;continue to be productive in traditional ways, innovate and indeed generate new methods of working. This wave seems to be making a home for itself in the Private Cloud. Offerings such as the &lt;/FONT&gt;&lt;A title="VBlock Model 2" href="http://www.acadia.com/solutions/vblock/index.htm" target=_blank&gt;&lt;FONT size=3 face=Calibri&gt;VBlock&lt;/FONT&gt;&lt;/A&gt;&lt;FONT size=3 face=Calibri&gt; support near on 10,000 concurrent virtual desktops. This is &lt;U&gt;unprecedented in a single offering&lt;/U&gt;. These desktops can be created for all users in seconds/minutes from scratch, and remain always patched, protected, and available 24 hours/day accessible from anywhere!&lt;u1:p&gt;&lt;/u1:p&gt; The level of control from Corporate IT and level of freedom for users is a real boon in management terms.&lt;/FONT&gt;&lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;We are seeing in parallel the rise of ‘&lt;EM&gt;Platforms and Applications as-a-service’ &lt;/EM&gt;models in full swing on the Internet. Indeed it is possible to get a pre-purposed virtual desktop with the latest greatest Windows 7 (or Linux, Apple OS etc.) as a complete remote service. &lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;Extend this further to the application stack above the OS, and we start to see exponential gains in manageability and long-term sustainability in terms of user-experience and operations. This is being felt in the wake of offerings such as &lt;A title=PaaS/SaaS href="http://www.salesforce.com/" target=_blank&gt;Salesforce.com&lt;/A&gt;.&lt;u1:p&gt;&lt;/u1:p&gt; This in turn is being extended to &lt;A title="Build applications in the Cloud!" href="http://www.salesforce.com/platform/cloud-platform/" target=_blank&gt;corporate applications&lt;/A&gt;&amp;nbsp;being built on these platforms. There is choice here with Google, Microsoft, Amazon and others providing similar capabilities. The speed of building new business applications is remarkable in that the time-2-value has shrunk drastically! &lt;U&gt;&lt;EM&gt;Good for consumers and definitely good for business&lt;/EM&gt;&lt;/U&gt;!&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;We haven’t yet talked about how this desktop is consumed. Ever more capable devices are emerging (netbooks, tablets, iPad, iPhone, smart phones etc.) finding captive audiences initially using these virtual desktops for private purposes, and over time morphing to&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;fully-fledged personal productivity assets equally capable of being plugged in at ‘&lt;U&gt;&lt;EM&gt;work&lt;/EM&gt;&lt;/U&gt;’! &lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;This brave new world indicates a net movement &lt;U&gt;away from stuffy large desktop OS deployments &lt;/U&gt;on the narrow palate of PC/notebook hardware that organizations are typically still working with. &lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;The &lt;U&gt;consumer experience&lt;/U&gt; is driving the need for change within organizations.&amp;nbsp;Organizations everywhere are waking to the clamor of their own users wanting a better experience in the digital workplace (after all they can easily afford a better experience as a consumer – so why can’t the firm do it!).&lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;u1:p&gt;&lt;/u1:p&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;B style="mso-bidi-font-weight:normal;"&gt;&lt;U&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;So why is all this important&lt;/SPAN&gt;&lt;/U&gt;&lt;/B&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;? &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Well if innovation is the lifeblood of an organization, then all the available means to ‘&lt;I style="mso-bidi-font-style:normal;"&gt;&lt;U&gt;spark&lt;/U&gt;’&lt;/I&gt; innovation should be exploited. By reframing the traditional desktop OS deployment approach, an organization may be able to fundamentally change the digital workplace. &lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;There are plenty of examples of companies working to redesign office layouts, use more capable telephony-over-IP, manipulating light and environmental conditions to put the brain ‘in-a-better-state-of-mind'&lt;img src="http://consultingblogs.emc.com/emoticons/emotion-5.gif" alt="Wink" /&gt; These approaches are working (Back in 2007 this is how things were -&amp;nbsp;&lt;A title="Back in 2007" href="http://www.youtube.com/watch?v=OuP3Gxnd-vE" target=_blank&gt;Google Headquarter - Amazing Work Place 9/19/07&lt;/A&gt;&amp;nbsp;&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;)! &lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/SPAN&gt;Why would we not do the same for the ‘desktop operating system’?&lt;u1:p&gt;&lt;/u1:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;Thinking about that long term transformation of an organization, every person has &lt;U&gt;at least one good idea in them&lt;/U&gt;. &lt;U&gt;The idea may be the one that drives your industry for the next decade.&lt;/U&gt; Well is that not worth putting in a little more thought about the Windows 7 migration? &lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;Is it not worth thinking about virtualizatiing your applications? Is it not worth thinking about how the jump to the Cloud will be made for desktops? Does it not make sense to &lt;U&gt;virtualize now&lt;/U&gt; to allow some/all of those benefits to stream into an organization?&lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;u1:p&gt;&lt;/u1:p&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;Some careful thinking now – moving away from the traditional 'administrator/IT group's worldview in ‘&lt;U&gt;rolling out yet another desktop OS &amp;amp; the time is not right for Cloud - there's no other way&lt;/U&gt;’, and keeping your eye firmly on the ‘&lt;EM&gt;big picture&lt;/EM&gt;’ will invariably be a sure bet!&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;B style="mso-bidi-font-weight:normal;"&gt;&lt;I style="mso-bidi-font-style:normal;"&gt;&lt;U&gt;Cloud is here today!&lt;/U&gt;&lt;/I&gt;&lt;/B&gt; The desktop is a &lt;U&gt;prime candidate to consider for mass virtualization&lt;/U&gt;, and a &lt;U&gt;complete rethink&lt;/U&gt; about ‘desktop+applications’ should be on the Corporate IT radar!&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;BR style="mso-ignore:vglayout;"&gt;-------------------------------------------------------------------------------------------------------------------------------------------&lt;/P&gt;
&lt;BLOCKQUOTE&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;EM&gt;&lt;SPAN style="FONT-FAMILY:'Calibri','sans-serif';FONT-SIZE:10pt;"&gt;BTW&lt;/SPAN&gt;&lt;/EM&gt;&lt;SPAN style="FONT-SIZE:10pt;mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT face=Calibri&gt; - this was written in Germany, connected to a virtual desktop hosted in Ireland, through a home ADSL link, using virtualized&amp;nbsp;applications&amp;nbsp; located someplace in America, and finally posted on the Blog which is located...it does work well&lt;img src="http://consultingblogs.emc.com/emoticons/emotion-2.gif" alt="Big Smile" /&gt;!&lt;/FONT&gt;&lt;/SPAN&gt;&lt;SPAN style="FONT-SIZE:10pt;mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/BLOCKQUOTE&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&amp;nbsp;&amp;nbsp;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17581" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/jaspaldhalliwal/archive/tags/Cloud/default.aspx">Cloud</category><category domain="http://consultingblogs.emc.com/jaspaldhalliwal/archive/tags/Automation_5F00_Paradigm/default.aspx">Automation_Paradigm</category><category domain="http://consultingblogs.emc.com/jaspaldhalliwal/archive/tags/Transformation/default.aspx">Transformation</category><category domain="http://consultingblogs.emc.com/jaspaldhalliwal/archive/tags/Private+Cloud/default.aspx">Private Cloud</category><category domain="http://consultingblogs.emc.com/jaspaldhalliwal/archive/tags/CIO_5F00_Agenda/default.aspx">CIO_Agenda</category></item><item><title>I was wrong....</title><link>http://consultingblogs.emc.com/mattbagwell/archive/2010/08/19/i-was-wrong.aspx</link><pubDate>Thu, 19 Aug 2010 10:44:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17578</guid><dc:creator>matthew.bagwell</dc:creator><slash:comments>0</slash:comments><description>&lt;P class=MsoPlainText style="MARGIN:0cm 0cm 0pt;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;So yesterday, I wrote a blog about an advert I had seen. &lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/SPAN&gt;That blog is &lt;A class="" href="http://consultingblogs.emc.com/mattbagwell/archive/2010/08/18/what-s-wrong-with-this-advert.aspx" target=_blank&gt;here&lt;/A&gt;. &lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/SPAN&gt;The advert had angered me because I thought it represented poor process and execution around centralised marketing. &lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/SPAN&gt;In fact, it appears I was wrong. &lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/SPAN&gt;On further research the headline - "I am such stuff as dreams are made on" - is a paraphrase of a Shakespeare quote from &lt;A class="" href="http://en.wikipedia.org/wiki/The_Tempest" target=_blank&gt;The Tempest&lt;/A&gt;. &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoPlainText style="MARGIN:0cm 0cm 0pt;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:14.4pt;TEXT-ALIGN:center;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;" align=center&gt;&lt;SPAN style="COLOR:#333333;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:'Courier New';"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Our revels now are ended. These our actors,&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:14.4pt;TEXT-ALIGN:center;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;" align=center&gt;&lt;SPAN style="COLOR:#333333;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:'Courier New';"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;As I foretold you, were all spirits and&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:14.4pt;TEXT-ALIGN:center;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;" align=center&gt;&lt;SPAN style="COLOR:#333333;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:'Courier New';"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Are melted into air, into thin air:&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:14.4pt;TEXT-ALIGN:center;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;" align=center&gt;&lt;SPAN style="COLOR:#333333;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:'Courier New';"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;And, like the baseless fabric of this vision,&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:14.4pt;TEXT-ALIGN:center;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;" align=center&gt;&lt;SPAN style="COLOR:#333333;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:'Courier New';"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;The cloud-capp'd towers, the gorgeous palaces,&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:14.4pt;TEXT-ALIGN:center;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;" align=center&gt;&lt;SPAN style="COLOR:#333333;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:'Courier New';"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;The solemn temples, the great globe itself,&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:14.4pt;TEXT-ALIGN:center;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;" align=center&gt;&lt;SPAN style="COLOR:#333333;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:'Courier New';"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Yea, all which it inherit, shall dissolve&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:14.4pt;TEXT-ALIGN:center;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;" align=center&gt;&lt;SPAN style="COLOR:#333333;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:'Courier New';"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;And, like this insubstantial pageant faded,&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:14.4pt;TEXT-ALIGN:center;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;" align=center&gt;&lt;SPAN style="COLOR:#333333;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:'Courier New';"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Leave not a rack behind. We are such stuff&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:14.4pt;TEXT-ALIGN:center;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;" align=center&gt;&lt;SPAN style="COLOR:#333333;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:'Courier New';"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;As dreams are made on, and our little life&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 10pt;LINE-HEIGHT:14.4pt;TEXT-ALIGN:center;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;" align=center&gt;&lt;SPAN style="COLOR:#333333;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:'Courier New';"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Is rounded with a sleep.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoPlainText style="MARGIN:0cm 0cm 0pt;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoPlainText style="MARGIN:0cm 0cm 0pt;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;So this wasn't a hugely obvious copywriting fail, a lazy marketing director or a bad process. &lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/SPAN&gt;It just another pretentious car ad that might not encode well for drivers and is being decoded incorrectly by creatives and the odd Creative Director. &lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/SPAN&gt;Sadly, my blog entry on this subject is only 14th on a &lt;A class="" href="http://www.google.co.uk/" target=_blank&gt;google&lt;/A&gt; search. &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17578" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/mattbagwell/archive/tags/experience/default.aspx">experience</category><category domain="http://consultingblogs.emc.com/mattbagwell/archive/tags/brand+proposition/default.aspx">brand proposition</category><category domain="http://consultingblogs.emc.com/mattbagwell/archive/tags/brand/default.aspx">brand</category></item><item><title>What's wrong with this advert?</title><link>http://consultingblogs.emc.com/mattbagwell/archive/2010/08/18/what-s-wrong-with-this-advert.aspx</link><pubDate>Wed, 18 Aug 2010 13:11:49 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17577</guid><dc:creator>matthew.bagwell</dc:creator><slash:comments>1</slash:comments><description>&lt;p&gt;&lt;a href="http://consultingblogs.emc.com/blogs/mattbagwell/photo_69336C55.jpg"&gt;&lt;img title="photo" style="border-right:0px;border-top:0px;display:inline;border-left:0px;border-bottom:0px;" height="245" alt="photo" src="http://consultingblogs.emc.com/blogs/mattbagwell/photo_thumb_4125DE98.jpg" width="184" border="0" /&gt;&lt;/a&gt; &lt;/p&gt;  &lt;p&gt;It's an ok car. In fact, it's probably quite an attractive car, despite the rather unconventional angle of this pack shot. It's even got red brakes like a real sports car. She has red lipstick too. See what they did there? &lt;/p&gt;  &lt;p&gt;Hey, I'm not going to criticise this ad for its obviousness. That's a rather unimaginative agency for you. &lt;/p&gt;  &lt;p&gt;No, the problem with this ad is the headline copy. Actually it's not the copy itself, it's what it represents. &lt;/p&gt;  &lt;p&gt;&amp;quot;I am such stuff as dreams are made on&amp;quot; &lt;/p&gt;  &lt;p&gt;Really? What exactly do you mean, Giulietta? Maybe, you mean, &amp;quot;I am the stuff that dreams are made of.&amp;quot; &lt;/p&gt;  &lt;p&gt;Oh really? Centralized marketing strategy, templated ads, cheap - even automated translation services and local marketing directors that signed this off to appear in local magazines, 48 sheet posters etc without correcting some simple grammatical errors.&lt;/p&gt;  &lt;p&gt;What does this represent? Not my next car that's for sure. For me, it represents poor thinking, poor process and poor execution - all too often the outcomes of globalization. &lt;/p&gt;  &lt;p&gt;Is this the stuff dreams are made of? No Giulietta. Nightmares.&lt;/p&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17577" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/mattbagwell/archive/tags/experience/default.aspx">experience</category><category domain="http://consultingblogs.emc.com/mattbagwell/archive/tags/brand/default.aspx">brand</category></item><item><title>Consuming data from Windows Azure Table Storage using the Repository-Mapper-Command pattern</title><link>http://consultingblogs.emc.com/simonevans/archive/2010/08/18/consuming-data-from-windows-azure-table-storage-using-the-repository-mapper-command-pattern.aspx</link><pubDate>Wed, 18 Aug 2010 11:27:17 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17575</guid><dc:creator>simon.evans</dc:creator><slash:comments>0</slash:comments><description>&lt;p&gt;Back in May I &lt;a href="http://consultingblogs.emc.com/simonevans/archive/2010/05/05/see-the-difference-developing-a-new-way-to-give.aspx" target="_blank"&gt;presented to the UKAzureNet&lt;/a&gt; group about how we at EMC Consulting had developed the &lt;a href="http://www.seethedifference.org/" target="_blank"&gt;See The Difference&lt;/a&gt; website using many technologies including Windows Azure.&lt;/p&gt;  &lt;p&gt;Part of this session included some information on how we had consumed data we were storing in Windows Azure Table Storage. In this post, I am going to describe the patterns I designed for this in much more detail. &lt;/p&gt;  &lt;h2&gt;The challenge of consuming data from Table Storage&lt;/h2&gt;  &lt;p&gt;The Windows Azure SDK provides an API out of the box to consume table storage data. This API is built on top of WCF Data Services (formerly ADO.NET Data Services), and thus uses OData messaging to execute queries against table storage.&lt;/p&gt;  &lt;p&gt;Table storage uses an implementation of OData with the following key characteristics:&lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;It&amp;#160; adds table storage specific authorization HTTP headers to each message which map to your Windows Azure account. &lt;/li&gt;    &lt;li&gt;$expand does not work, because table storage provides a simpler, schemaless entity-attribute-value model. &lt;/li&gt;    &lt;li&gt;Entity group transactions only work against a single table in a single partition. &lt;/li&gt;    &lt;li&gt;$orderby does not work, because table storage cannot reorder data (data is ordered on its partition and row keys only). &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;These constraints of table storage provide many challenges as to how you design your table storage implementations. Choice of partition keys, row keys and the granularity of each table is key to designing effect table storage. Other people have already blogged heavily on how to solve such issues.&lt;/p&gt;  &lt;p&gt;When you have successfully designed your table storage model, the next challenge is how to consume this model in an effective manner. Yes the Windows Azure SDK provides you with an API, but you have to figure out the following:&lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;How can I make this testable using BDD specs? &lt;/li&gt;    &lt;li&gt;How do I handle exceptions and diagnostics? &lt;/li&gt;    &lt;li&gt;How do I make my data access code maintainable? &lt;/li&gt;    &lt;li&gt;How do I encapsulate my table storage access in a way that calling code is ignorant of the implementation? &lt;/li&gt;    &lt;li&gt;How do I work with transactions across entities? &lt;/li&gt;    &lt;li&gt;How can I effectively implement retries and compensation for failure? &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;Faced with all these challenges, I ended up architecting a Repository-Mapper-Command pattern, which I will describe below.&lt;/p&gt;  &lt;h2&gt;An overview of the Repository-Mapper-Command pattern&lt;/h2&gt;  &lt;p&gt;The Repository-Mapper-Command pattern is, as the name suggests an implementation of three well known design patterns chained together:&lt;/p&gt;  &lt;table border="1" cellspacing="0" cellpadding="2" width="746"&gt;&lt;tbody&gt;     &lt;tr&gt;       &lt;td&gt;&lt;strong&gt;Pattern&lt;/strong&gt;&lt;/td&gt;        &lt;td&gt;&lt;strong&gt;Formal Definition&lt;/strong&gt;&lt;/td&gt;        &lt;td&gt;&lt;strong&gt;Motivation for use&lt;/strong&gt;&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;Repository&lt;/td&gt;        &lt;td&gt;Conceptually, a Repository encapsulates the set of objects persisted in a data store and the operations performed over them, providing a more object-oriented view of the persistence layer. Repository also supports the objective of achieving a clean separation and one-way dependency between the domain and data mapping layers.&lt;/td&gt;        &lt;td&gt;To ensure that calling clients are ignorant of storage implementation details. To provide an API that works using the domain layer objects as currency. To provide a testable layer that enables interactions with data to be articulated using BDD specifications.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;Mapper&lt;/td&gt;        &lt;td&gt;To map from one or more objects to one or more objects.&lt;/td&gt;        &lt;td&gt;To map the contents of domain objects passed into the repository layer into table storage entity objects required for persistence and vice versa.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;Command&lt;/td&gt;        &lt;td&gt;Encapsulate a request as an object, thereby letting you parameterize clients with different requests, queue or log requests, and support undoable operations.&lt;/td&gt;        &lt;td&gt;The enable the reuse of table storage operations by chaining commands together within a repository. To enable the command interactions being executed within a repository to be tested using BDD specifications.&lt;/td&gt;     &lt;/tr&gt;   &lt;/tbody&gt;&lt;/table&gt;  &lt;p&gt;&lt;/p&gt;  &lt;p&gt;From a calling clients perspective, the repository is called to either retrieve or persist domain object(s). The repository will call mapper(s) classes to translate between domain objects and table storage entities. The repository will call command objects to execute commands against the table storage context. The command objects use table storage entities as currency and not the domain objects.&lt;/p&gt;  &lt;p&gt;For the rest of this article, a Comment domain object will be the subject of this pattern. A comment domain object represents a single comment stored in table storage, which requires retrieval and persistence using this pattern.&lt;/p&gt;  &lt;h2&gt;&lt;/h2&gt;  &lt;h2&gt;An important aside on the role of data service context and transactions&lt;/h2&gt;  &lt;p&gt;Before describing each part of this pattern in more detail, it is worth recapping on the role of DataServiceContext in WCF Data Services (used by TableServiceContext).&lt;/p&gt;  &lt;p&gt;The best way to think of DataServiceContext is to consider it as a constructor of an OData message or messages. For example, if you read an entity, update this entity and insert another entity in a single batch operation (by using the MergeOption on SaveChanges), this will execute as a single request-reply message. This message is the boundary of what can be done in a single transaction.&lt;/p&gt;  &lt;p&gt;An instance of a DataServiceContext object is not thread safe. The ramifications of this is that each transaction (unit of work) should be executed using a new instance of the context. It also means that the contents of an acidic transaction needs to be represented in a set of domain objects using composition. For example, if I needed to transactionally insert a customer entity and the customer’s address within the same transaction, the domain model must represent this in a single object graph.&lt;/p&gt;  &lt;p&gt;One final gotcha when using Table Storage entity group transactions; the build in retry policy mechanism build into the table storage client does not work when using entity group transactions; I had to implement my own retry mechanism within a repository and this was a key motivator in implementing the command pattern.&lt;/p&gt;  &lt;p&gt;These facts are fundamental to the design of a repository that uses WCF Data Services such as table storage repositories.&lt;/p&gt;  &lt;h2&gt;The Repository&lt;/h2&gt;  &lt;p&gt;The repository provides an API that works using domain objects, ignorant of the data access and storage technologies used. The interfaces enable the repository to work with an IoC container such as Castle Windsor, which enables repositories to be stubbed out for testing purposes.&lt;/p&gt;  &lt;p&gt;The following diagram illustrates the repository classes and interfaces (click to open it in the original size):&lt;/p&gt;  &lt;p&gt;&lt;a href="http://consultingblogs.emc.com/blogs/simonevans/image_52D79FF2.png" target="_blank"&gt;&lt;img style="border-right-width:0px;display:inline;border-top-width:0px;border-bottom-width:0px;border-left-width:0px;" title="image" border="0" alt="image" src="http://consultingblogs.emc.com/blogs/simonevans/image_thumb_1D5EDDCD.png" width="244" height="137" /&gt;&lt;/a&gt; &lt;/p&gt;  &lt;p&gt;The table below describes the responsibilities of each class and interface in the repository:&lt;/p&gt;  &lt;table border="1" cellspacing="0" cellpadding="2" width="712"&gt;&lt;tbody&gt;     &lt;tr&gt;       &lt;td&gt;&lt;strong&gt;Interface / Class&lt;/strong&gt;&lt;/td&gt;        &lt;td&gt;&lt;strong&gt;Responsibility&lt;/strong&gt;&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;ITableStorageRepository&amp;lt;T&amp;gt;&lt;/td&gt;        &lt;td&gt;         &lt;p&gt;Defines a generic interface for all table storage repositories in the system, containing the methods: &lt;/p&gt;          &lt;ul&gt;           &lt;li&gt;Single, for returning a single domain object. &lt;/li&gt;            &lt;li&gt;SelectPartition, for returning a list of domain objects from a table partition. &lt;/li&gt;            &lt;li&gt;Delete, for deleting a single domain object. &lt;/li&gt;            &lt;li&gt;Persist, for adding or updating a single domain object. &lt;/li&gt;         &lt;/ul&gt;       &lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;ICommentRepository&lt;/td&gt;        &lt;td&gt;An implementation of the ITableStorageRepository&amp;lt;T&amp;gt; interface for the Comment domain object. Extensions to the standard methods listed above would be placed in this interface.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;TableStorageRepositoryBase&lt;/td&gt;        &lt;td&gt;         &lt;p&gt;Base class inherited by all Repository classes, responsible for encapsulating the following functionality:&lt;/p&gt;          &lt;ul&gt;           &lt;li&gt;Creation of ApplicationDataServiceContent, including using the correct CloudStorageAccount settings. &lt;/li&gt;            &lt;li&gt;Logging exceptions from Command objects into Azure diagnostics. &lt;/li&gt;         &lt;/ul&gt;       &lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;CommentRepository&lt;/td&gt;        &lt;td&gt;The concrete implementation of the ICommentRepository interface. Inherits the TableStorageRepositoryBase class. Executes commands and uses mappers to translate between domain objects and entity rows.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;ApplicationDataServiceContext&lt;/td&gt;        &lt;td&gt;Provides a strongly typed wrapper over the TableServiceContext object, providing easy access to tables and default settings for tracking options.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;TableServiceContext&lt;/td&gt;        &lt;td&gt;The Azure SDK provided class that is a Table Storage specific implementation of WCF Data Service class DataServiceContext. The TableServiceContext class provides additional plumbing to handle table storage additions to the OData messaging such as adding authentication HTTP headers to messages.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;CloudStorageAccount&lt;/td&gt;        &lt;td&gt;The Azure SDK provided class that represents an Azure storage account as set up via the Azure service portal.&lt;/td&gt;     &lt;/tr&gt;   &lt;/tbody&gt;&lt;/table&gt;  &lt;p&gt;The core currency of the repository API is a domain object. The repository exposes methods such as Single to retrieve a single domain object.&lt;/p&gt;  &lt;p&gt;A transaction cannot flow outside of a repository, or outside of a method on a repository. This is good practice regardless of the type of repository, but it is imperative given the nature of the DataServiceContext class. Hence, if a calling client calls persist against two repositories, this will occur as two separate ACID transactions. Failure must be handled using a compensating transaction to leave data in a consistent state.&lt;/p&gt;  &lt;p&gt;Each method on a repository must instantiate its own service context for thread safety. The creation of a service context with the configuration is handled by TableStorageRepositoryBase. The service context instantiated is of type ApplicationDataServiceContext, which provides strongly typed access (via IQueryable&amp;lt;T&amp;gt;) to each table service entity.&lt;/p&gt;  &lt;p&gt;A single repository method will execute one or more commands against a single instance of the service context. Hence, a transaction can flow between commands within a single repository method.&lt;/p&gt;  &lt;p&gt;In order for a command to be executed, the repository must map any domain objects into table storage entity objects using a mapper. Likewise the result of a read command requires a mapper to map the table storage entity back to a domain object.&lt;/p&gt;  &lt;p&gt;The pattern implements a Persist method, rather than add and update. This means the repository is responsible for deciding whether to add or update the domain object(s), based in whether the object has an entity key set or not (when the entity key is null). For example the persist method will execute an AddToObject when the entity key is null.&lt;/p&gt;  &lt;p&gt;The repository catches TableStorageCommandException objects, and actions the exception accordingly, including logging the exception against Windows Azure diagnostics via the TableStorageRepositoryBase.LogCommandException method.&lt;/p&gt;  &lt;h2&gt;The Mapper&lt;/h2&gt;  &lt;p&gt;The follow diagram illustrates the mapper classes and interfaces, including the related domain objects and table storage entities (click to open it in the original size):&lt;/p&gt;  &lt;p&gt;&lt;a href="http://consultingblogs.emc.com/blogs/simonevans/image_5D28C452.png" target="_blank"&gt;&lt;img style="border-right-width:0px;display:inline;border-top-width:0px;border-bottom-width:0px;border-left-width:0px;" title="image" border="0" alt="image" src="http://consultingblogs.emc.com/blogs/simonevans/image_thumb_11C9208E.png" width="244" height="135" /&gt;&lt;/a&gt; &lt;/p&gt;  &lt;p&gt;The table below describes the responsibilities of each class and interface in the mapper:&lt;/p&gt;  &lt;table border="1" cellspacing="0" cellpadding="2" width="711"&gt;&lt;tbody&gt;     &lt;tr&gt;       &lt;td&gt;&lt;strong&gt;Interface / Class&lt;/strong&gt;&lt;/td&gt;        &lt;td&gt;&lt;strong&gt;Responsibility&lt;/strong&gt;&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;IMapper&amp;lt;TInput, TOutput&amp;gt;&lt;/td&gt;        &lt;td&gt;The generic interface for mapping from an input entity to an output entity.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;ICommentRowToCommentMapper&lt;/td&gt;        &lt;td&gt;Implements the IMapper&amp;lt;TInput, TOutput&amp;gt; interface, to map from a CommentRow table storage entity to a Comment domain object&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;ICommentToCommentRowMapper&lt;/td&gt;        &lt;td&gt;Implements the IMapper&amp;lt;TInput, TOutput&amp;gt; interface, to map from a Comment domain object to a CommentRow table storage entity.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;CommentRowToCommentMapper&lt;/td&gt;        &lt;td&gt;Concrete implementation of the ICommentRowToCommentMapper interface.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;CommentToCommentRowMapper&lt;/td&gt;        &lt;td&gt;Concrete implementation of the ICommentToCommentRowMapper interface.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;CommentRow&lt;/td&gt;        &lt;td&gt;A strongly typed representation of a single comment row in a table. CommentRow inherits from TableServiceEntity.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;TableServiceEntity&lt;/td&gt;        &lt;td&gt;The Azure SDK provided class which represents a single entity in a table.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;Comment&lt;/td&gt;        &lt;td&gt;The Comment domain object, passed into and out of the repository and used by all other layers of the application architecture.&lt;/td&gt;     &lt;/tr&gt;   &lt;/tbody&gt;&lt;/table&gt;  &lt;p&gt;The mapper classes above around mapping between the Comment domain object and the CommentRow table service entity object. The mappers are required to translate between the domain objects surfaced by the repository and the table storage entities executed by commands.&lt;/p&gt;  &lt;h2&gt;The Command&lt;/h2&gt;  &lt;p&gt;The command encapsulates a single operation against table storage and a table service entity (such as a LINQ query). The repository will chain together commands against a single ApplicationDataServiceContext, promoting reuse and improving the maintainability of your code. The command also provides a natural place to handle OData errors thrown as InvalidOperationException objects.&lt;/p&gt;  &lt;p&gt;The follow diagram illustrates the Command classes and interfaces (click to open it in the original size):&lt;/p&gt;  &lt;p&gt;&lt;a href="http://consultingblogs.emc.com/blogs/simonevans/image_6A8ED758.png" target="_blank"&gt;&lt;img style="border-right-width:0px;display:inline;border-top-width:0px;border-bottom-width:0px;border-left-width:0px;" title="image" border="0" alt="image" src="http://consultingblogs.emc.com/blogs/simonevans/image_thumb_43548E23.png" width="244" height="120" /&gt;&lt;/a&gt; &lt;/p&gt;  &lt;p&gt;The table below describes the responsibilities of each class and interface in the command pattern:&lt;/p&gt;  &lt;table border="1" cellspacing="0" cellpadding="2" width="710"&gt;&lt;tbody&gt;     &lt;tr&gt;       &lt;td&gt;&lt;strong&gt;Interface / Class&lt;/strong&gt;&lt;/td&gt;        &lt;td&gt;&lt;strong&gt;Responsibility&lt;/strong&gt;&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;TableStorageCommandBase&lt;/td&gt;        &lt;td&gt;Provides implementation of common command logic, such as common exception handling for table storage failures.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;IGetCommentRowsByProjectIdCommand&lt;/td&gt;        &lt;td&gt;The interface for the GetCommentRowsByProjectIdCommand class. Defines the signature for returning a collection of CommentRow table entities from table storage for a single project id.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;IPersistCommentRowCommand&lt;/td&gt;        &lt;td&gt;The interface for the PersistCommentRowCommand class. Defines the signature for persisting (adding or updating) a single CommentRow table entity into table storage.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;GetCommentRowsByProjectIdCommand&lt;/td&gt;        &lt;td&gt;Concrete implementation of the IGetCommentRowsByProjectIdCommand interface. Uses the ApplicationDataServiceContext to execute a LINQ to Data Service query, returning a collection of CommentRow objects for a specific project id.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;PersistCommentRowCommand&lt;/td&gt;        &lt;td&gt;Concrete implementation of the IPersistCommentRowCommand interface. Checks if the CommentRow being persisted has an identity and adds or updates the CommentRow accordingly against the ApplicationDataServiceContext.&lt;/td&gt;     &lt;/tr&gt;      &lt;tr&gt;       &lt;td&gt;TableStorageCommandException&lt;/td&gt;        &lt;td&gt;Strongly typed exception class used to throw exceptions back to the calling repository.&lt;/td&gt;     &lt;/tr&gt;   &lt;/tbody&gt;&lt;/table&gt;  &lt;p&gt;&lt;/p&gt;  &lt;p&gt;&lt;/p&gt;  &lt;p&gt;&lt;/p&gt;  &lt;p&gt;Each command represents a single unit of work executed against a shared service context. Commands do not use the domain objects; they are coupled to the table storage implementation details. Each command has an interface so that interactions can be tested in specifications.&lt;/p&gt;  &lt;p&gt;By convention, each command exposes an Execute method, with at least one argument for ApplicationDataServiceContext. If an exception occurs, the TableStorageCommandBase class contains common exception parsing code to translate the OData error into a strongly typed exception (TableStorageCommandException).&lt;/p&gt;  &lt;h2&gt;Summary&lt;/h2&gt;  &lt;p&gt;Use of the Repository-Mapper-Command pattern for Windows Azure table storage enables you to implement storage access with:&lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;Testable BDD specs.&lt;/li&gt;    &lt;li&gt;Diagnostics logging and exception handling.&lt;/li&gt;    &lt;li&gt;Reuse LINQ operations improving maintainability.&lt;/li&gt;    &lt;li&gt;Provide an API that encapsulates all storage implementation details.&lt;/li&gt;    &lt;li&gt;Works with entity group transactions.&lt;/li&gt;    &lt;li&gt;Enables the implementation of retries and compensation where needed.&lt;/li&gt;    &lt;li&gt;Centralizes object dependencies via IoC.&lt;/li&gt; &lt;/ul&gt;  &lt;h2&gt;Useful Resources&lt;/h2&gt;  &lt;ul&gt;   &lt;li&gt;&lt;a href="http://msdn.microsoft.com/en-us/library/dd179463.aspx" target="_blank"&gt;Windows Azure table storage concepts.&lt;/a&gt;&lt;/li&gt;    &lt;li&gt;&lt;a href="http://go.microsoft.com/fwlink/?LinkId=153401" target="_blank"&gt;Programming Table Storage Whitepaper&lt;/a&gt;&lt;/li&gt;    &lt;li&gt;&lt;a href="http://blogs.msdn.com/b/jnak/archive/2010/01/06/walkthrough-windows-azure-table-storage-nov-2009-and-later.aspx" target="_blank"&gt;Walkthrough Windows Azure table storage&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17575" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/simonevans/archive/tags/Architecture/default.aspx">Architecture</category><category domain="http://consultingblogs.emc.com/simonevans/archive/tags/LINQ/default.aspx">LINQ</category><category domain="http://consultingblogs.emc.com/simonevans/archive/tags/Azure+Table+Storage/default.aspx">Azure Table Storage</category><category domain="http://consultingblogs.emc.com/simonevans/archive/tags/Windows+Azure/default.aspx">Windows Azure</category><category domain="http://consultingblogs.emc.com/simonevans/archive/tags/Azure/default.aspx">Azure</category><category domain="http://consultingblogs.emc.com/simonevans/archive/tags/WCF+Data+Services/default.aspx">WCF Data Services</category></item><item><title>What is The Fantastic Tavern?</title><link>http://consultingblogs.emc.com/michelleflynn/archive/2010/08/16/what-is-the-fanastic-tavern.aspx</link><pubDate>Mon, 16 Aug 2010 12:46:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17569</guid><dc:creator>Michelle.Flynn</dc:creator><slash:comments>2</slash:comments><description>&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:Arial;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;I am often asked "What is The Fantastic Tavern?"&amp;nbsp; I have my way of describing it but thought I would ask the man who founded it&amp;nbsp;(&lt;A class="" href="http://consultingblogs.emc.com/mattbagwell/default.aspx" target=_blank&gt;Matt&amp;nbsp;Bagwell&lt;/A&gt;, &lt;A class="" href="http://uk.emc.com/services/emc-consulting.htm" target=_blank&gt;EMC Consulting's&lt;/A&gt; Global Creative Director)&amp;nbsp;to describe it in his own words.&amp;nbsp; I also asked him who it should appeal to.&amp;nbsp; Here is what he said:&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:Arial;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-fareast-font-family:'Times New Roman';mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;“The Fantastic Tavern is a meeting of minds online and at welcoming hostelries; a community of brand and agency digital planners &amp;amp; creatives who share insights, expertise, experience and beer. The TFT was founded in 2008 with the objective of creating a forum for sharing without any other intent (sales) and to bring an eclectic audience to bear on the content we discuss. There have been at least eight well attended gatherings of the Fantastic Tavern in both London and New York. &lt;BR&gt;&lt;BR&gt;For each gathering, a theme is selected that we believe is relevant (to the digital zeitgeist) and will inspire both contributions and debate. The format of each gathering is dependent on the content but is always interactive (and often irreverent). Every theme could broadly fall into a broad category from Innovation, Effectiveness and Craft. &lt;BR&gt;&lt;BR&gt;There are no real rules for inclusion in the Fantastic Tavern community as we’ve never needed to have any. However, there is a truth that we hold on to; this is a community for learning and sharing not selling. If attendees and members (we call them Taverniers) want to get more specific or have a more opportunistic conversation, that can be arranged – for example, we have run one very intense ‘VIP’ dinner about Multi-variate Testing as a consequence of a more general ‘optimisation’ debate. &lt;BR&gt;&lt;BR&gt;Who should does The Fantastic Tavern appeal to? &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;UL style="MARGIN-TOP:0cm;"&gt;
&lt;LI class=MsoNormal style="MARGIN:5pt 0cm;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt;"&gt;&lt;SPAN style="mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:Arial;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Digital creatives and practitioners including animators, designers, UX, copywriters etc &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI class=MsoNormal style="MARGIN:5pt 0cm;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt;"&gt;&lt;SPAN style="mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:Arial;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Planners – both agency and client side &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI class=MsoNormal style="MARGIN:5pt 0cm;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt;"&gt;&lt;SPAN style="mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:Arial;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Ebusiness Managers &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI class=MsoNormal style="MARGIN:5pt 0cm;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt;"&gt;&lt;SPAN style="mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:Arial;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Ecommerce managers &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI class=MsoNormal style="MARGIN:5pt 0cm;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt;"&gt;&lt;SPAN style="mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:Arial;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;ECRM managers &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI class=MsoNormal style="MARGIN:5pt 0cm;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt;"&gt;&lt;SPAN style="mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:Arial;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Multi-channel managers &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI class=MsoNormal style="MARGIN:5pt 0cm;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt;"&gt;&lt;SPAN style="mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:Arial;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Specialist agency-types &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI class=MsoNormal style="MARGIN:5pt 0cm;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt;"&gt;&lt;SPAN style="mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:Arial;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Interactive agency-types &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI class=MsoNormal style="MARGIN:5pt 0cm;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt;"&gt;&lt;SPAN style="mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:Arial;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Start ups and entrepreneurs&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI class=MsoNormal style="MARGIN:5pt 0cm;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt;"&gt;&lt;SPAN style="mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:Arial;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Anyone who is interested in what is hot and what is not in the digital space“&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/LI&gt;&lt;/UL&gt;
&lt;P class=MsoNormal style="MARGIN:5pt 0cm;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt;"&gt;&lt;SPAN style="mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:Arial;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Sound like fun?&amp;nbsp; I can guarantee it is.&amp;nbsp; If you would like to become part of The Fantastic Tavern please email me on &lt;A href="mailto:michelle.flynn@emc.com"&gt;michelle.flynn@emc.com&lt;/A&gt; and I will add you to our special list.&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:5pt 0cm;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt;"&gt;&lt;SPAN style="mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:Arial;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;&lt;FONT face=Calibri size=3&gt;You can also follow our chats on twitter, &lt;A class="" href="http://twitter.com/TFTLondon" target=_blank&gt;@TFTLondon&lt;/A&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;SPAN style="mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-fareast-font-family:'Times New Roman';mso-bidi-font-family:Arial;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;"&gt;&lt;FONT face=Calibri size=3&gt;Details of our next event on 23&lt;SUP&gt;rd&lt;/SUP&gt; September can be found &lt;/FONT&gt;&lt;A href="http://consultingblogs.emc.com/mattbagwell/archive/2010/07/19/the-lock-inn-the-fantastic-tavern-awards.aspx"&gt;&lt;FONT face=Calibri color=#800080 size=3&gt;here&lt;/FONT&gt;&lt;/A&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/P&gt;&lt;/SPAN&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17569" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/community/default.aspx">community</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/events/default.aspx">events</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/EMC+Consulting/default.aspx">EMC Consulting</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/The+Fantastic+Tavern/default.aspx">The Fantastic Tavern</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/_2300_TFT/default.aspx">#TFT</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/_2300_TFTLondon/default.aspx">#TFTLondon</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/_2300_TFTNYC/default.aspx">#TFTNYC</category></item><item><title>So what makes ideas stick? The Fantastic Tavern investigates (in New York)</title><link>http://consultingblogs.emc.com/mattbagwell/archive/2010/08/12/so-what-makes-ideas-stick-the-fantastic-tavern-investigates-in-new-york.aspx</link><pubDate>Thu, 12 Aug 2010 13:56:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17565</guid><dc:creator>matthew.bagwell</dc:creator><slash:comments>0</slash:comments><description>&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;Last night, a gathering of &lt;A class="" href="http://consultingblogs.emc.com/mattbagwell/archive/2010/08/04/the-fantastic-tavern-hits-new-tork-for-the-2nd-time.aspx" target=_blank&gt;New York flavoured Taverniers&lt;/A&gt; met at BUtterfield8 (thanks for the nachos) to discuss the nature of ideas and what manifesto might exist between creatives, agencies and clients to ensure that the right ideas make it.&amp;nbsp;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;I must admit that the combination of no sleep, a pitch and then a big business win meant I was pretty fired up. Maybe that’s a formula for successful ideation!&amp;nbsp;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;I did a little intro where we looked at Segway as an example of an idea that might be subjectively dismissed but that in the context of its purpose - US malls and urban spaces - it makes better sense (than say in London where they look really silly). &amp;nbsp;I also described some of EMC Consulting's 'tools' that sit in our innovation framework. Here's a link to that ppt - no words I'm afraid but if you want the narrative, email me...&lt;/SPAN&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;DIV id=__ss_4953404 style="WIDTH:425px;"&gt;&lt;STRONG style="DISPLAY:block;MARGIN:12px 0px 4px;"&gt;&lt;A title="Tft nyc 2" href="http://www.slideshare.net/MichelleFlynn/tft-nyc-2-4953404"&gt;Tft nyc 2&lt;/A&gt;&lt;/STRONG&gt;
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&lt;DIV style="PADDING-RIGHT:0px;PADDING-LEFT:0px;PADDING-BOTTOM:12px;PADDING-TOP:5px;"&gt;View more &lt;A href="http://www.slideshare.net/"&gt;presentations&lt;/A&gt; from &lt;A href="http://www.slideshare.net/MichelleFlynn"&gt;MichelleFlynn&lt;/A&gt;.&lt;/DIV&gt;&lt;/DIV&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;We then split into three role play groups. The groups were to represent The Client, The Agency and The Creative and the challenge was to begin to develop a TFT Manifesto for creativity.&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;/SPAN&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;My thought on this is to create some kind of wiki type thing so that the Tavernier community can add, refine and edit this over time - watch this space for that.&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;/SPAN&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;So NYC. Thanks for the conversation. Next time bring your friends. Here's your work (copy written by me for the time being)&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;/SPAN&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;B style="mso-bidi-font-weight:normal;"&gt;Dear Agencies (from the client)&lt;o:p&gt;&lt;/o:p&gt;&lt;/B&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Make sure that we know what we will get back for the investment we're going to make&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Give us a map - being lost isn't nice&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&amp;nbsp;• Challenge my ideas. My products. My services&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Help me reconcile my internal conflicts&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Be my shrink&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Know me better than I know myself&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Inspire us to do things in a better ways&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Be relevant&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Know when to back off&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Make me famous and I'll reciprocate&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Surprise me once in a while, not just on the first date. Boo!&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Be honest with us&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Be fearless and when you trip and stumble, bounce back&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Don't be afraid to fail big&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;/SPAN&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&amp;nbsp;&lt;B style="mso-bidi-font-weight:normal;"&gt;Dear Clients (from the agency)&lt;o:p&gt;&lt;/o:p&gt;&lt;/B&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• What problem are we really trying to solve here?&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Let us ask some stupid questions&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• What's the budget? Go on, just tell us.&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Lets learn to crawl before we try to run together&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Do you want us to change what you do or make what you do better. They are not one in the same thing.&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Tell us all your dirty secrets. The business ones.&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;B style="mso-bidi-font-weight:normal;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;/SPAN&gt;&lt;/B&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;B style="mso-bidi-font-weight:normal;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;/SPAN&gt;&lt;/B&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;B style="mso-bidi-font-weight:normal;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;Dear Creatives (from creatives) (I didn't write this bit, creatives did)&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/B&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Observe the world&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Walk in the customers shoes&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Fear is OK&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Your idea is everyone's idea&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• We can make a difference together&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• None of us know everything&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;"&gt;&lt;SPAN style="FONT-SIZE:11pt;FONT-FAMILY:'Calibri','sans-serif';mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;• Observe. Think. Create&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;FONT face=Calibri&gt;&lt;/FONT&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17565" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/mattbagwell/archive/tags/The+Fantastic+Tavern/default.aspx">The Fantastic Tavern</category><category domain="http://consultingblogs.emc.com/mattbagwell/archive/tags/EMC+Consulting/default.aspx">EMC Consulting</category><category domain="http://consultingblogs.emc.com/mattbagwell/archive/tags/community/default.aspx">community</category><category domain="http://consultingblogs.emc.com/mattbagwell/archive/tags/_2300_TFTLondon/default.aspx">#TFTLondon</category><category domain="http://consultingblogs.emc.com/mattbagwell/archive/tags/_2300_TFTNYC/default.aspx">#TFTNYC</category></item><item><title>EMC voted number 3 in the World's most admired companies</title><link>http://consultingblogs.emc.com/michelleflynn/archive/2010/08/12/emc-voted-number-3-in-the-world-s-most-admired-companies.aspx</link><pubDate>Thu, 12 Aug 2010 12:43:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17564</guid><dc:creator>Michelle.Flynn</dc:creator><slash:comments>0</slash:comments><description>&lt;P&gt;&lt;A class="" href="http://money.cnn.com/magazines/fortune/mostadmired/2010/industries/7.html" target=_blank&gt;Fortune 500&lt;/A&gt; has done their annual ranking and I am proud to announce that EMC were voted 3rd most admired&amp;nbsp;in the computer industry.&amp;nbsp; Well done team!!&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 10pt;TEXT-ALIGN:center;mso-line-height-alt:12.25pt;" align=center&gt;&lt;B&gt;&lt;SPAN style="FONT-SIZE:12.5pt;COLOR:black;FONT-FAMILY:'Arial','sans-serif';LETTER-SPACING:-0.7pt;mso-fareast-font-family:'Times New Roman';mso-bidi-font-size:11.0pt;"&gt;Most Admired&lt;/SPAN&gt;&lt;/B&gt;&lt;SPAN style="FONT-SIZE:8pt;COLOR:black;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;DIV align=center&gt;
&lt;TABLE class=MsoNormalTable style="BACKGROUND:white;WIDTH:263.55pt;mso-cellspacing:0cm;mso-yfti-tbllook:1184;mso-padding-alt:0cm 0cm 0cm 0cm;" cellSpacing=0 cellPadding=0 width=351 border=0 class="MsoNormalTable"&gt;
&lt;TBODY&gt;
&lt;TR style="mso-yfti-irow:0;mso-yfti-firstrow:yes;"&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:1.35pt;BORDER-LEFT:#ece9d8;WIDTH:20.4pt;PADDING-TOP:0cm;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;B&gt;&lt;SPAN style="FONT-SIZE:7pt;COLOR:#999999;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;Rank&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/B&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:3.4pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:1.35pt;BORDER-LEFT:#ece9d8;WIDTH:60%;PADDING-TOP:0cm;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;B&gt;&lt;SPAN style="FONT-SIZE:7pt;COLOR:#999999;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;Company&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/B&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:3.4pt;PADDING-BOTTOM:1.35pt;BORDER-LEFT:#ece9d8;PADDING-TOP:0cm;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;TEXT-ALIGN:right;" align=right&gt;&lt;B&gt;&lt;SPAN style="FONT-SIZE:7pt;COLOR:#999999;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;Overall score&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/B&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR style="mso-yfti-irow:1;"&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:20.4pt;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;1&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:60%;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;A href="http://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/670.html"&gt;&lt;SPAN style="COLOR:#004276;TEXT-DECORATION:none;mso-bidi-font-size:11.0pt;text-underline:none;"&gt;Apple&lt;/SPAN&gt;&lt;/A&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:3.4pt;BACKGROUND:whitesmoke;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;TEXT-ALIGN:right;" align=right&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;7.95&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR style="mso-yfti-irow:2;"&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:20.4pt;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;2&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:60%;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;A href="http://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/206.html"&gt;&lt;SPAN style="COLOR:#004276;TEXT-DECORATION:none;mso-bidi-font-size:11.0pt;text-underline:none;"&gt;Hewlett-Packard&lt;/SPAN&gt;&lt;/A&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:3.4pt;BACKGROUND:whitesmoke;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;TEXT-ALIGN:right;" align=right&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;7.74&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR style="mso-yfti-irow:3;mso-yfti-lastrow:yes;"&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:20.4pt;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;3&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:60%;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;A href="http://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/5000.html"&gt;&lt;SPAN style="COLOR:#004276;TEXT-DECORATION:none;mso-bidi-font-size:11.0pt;text-underline:none;"&gt;EMC&lt;/SPAN&gt;&lt;/A&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:3.4pt;BACKGROUND:whitesmoke;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;TEXT-ALIGN:right;" align=right&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;6.86&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;&lt;/TBODY&gt;&lt;/TABLE&gt;&lt;/DIV&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 10pt;LINE-HEIGHT:12.25pt;TEXT-ALIGN:center;" align=center&gt;&lt;SPAN style="DISPLAY:none;FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-hide:all;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;DIV align=center&gt;
&lt;TABLE class=MsoNormalTable style="BACKGROUND:white;WIDTH:263.55pt;mso-cellspacing:0cm;mso-yfti-tbllook:1184;mso-padding-alt:0cm 0cm 0cm 0cm;" cellSpacing=0 cellPadding=0 width=351 border=0 class="MsoNormalTable"&gt;

&lt;TR style="mso-yfti-irow:0;mso-yfti-firstrow:yes;"&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:0cm;BORDER-TOP:#ece9d8;PADDING-LEFT:0cm;PADDING-BOTTOM:0cm;BORDER-LEFT:#ece9d8;WIDTH:20.4pt;PADDING-TOP:0cm;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;"&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:0cm;BORDER-TOP:#ece9d8;PADDING-LEFT:0cm;PADDING-BOTTOM:0cm;BORDER-LEFT:#ece9d8;WIDTH:60%;PADDING-TOP:0cm;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;"&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:0cm;BORDER-TOP:#ece9d8;PADDING-LEFT:0cm;PADDING-BOTTOM:0cm;BORDER-LEFT:#ece9d8;PADDING-TOP:0cm;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;"&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TBODY&gt;
&lt;TR style="mso-yfti-irow:1;"&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:20.4pt;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;4&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:60%;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;A href="http://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/451.html"&gt;&lt;SPAN style="COLOR:#004276;TEXT-DECORATION:none;mso-bidi-font-size:11.0pt;text-underline:none;"&gt;Xerox&lt;/SPAN&gt;&lt;/A&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:3.4pt;BACKGROUND:whitesmoke;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;TEXT-ALIGN:right;" align=right&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;6.51&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR style="mso-yfti-irow:2;"&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:20.4pt;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;5&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:60%;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;A href="http://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/1053.html"&gt;&lt;SPAN style="COLOR:#004276;TEXT-DECORATION:none;mso-bidi-font-size:11.0pt;text-underline:none;"&gt;Dell&lt;/SPAN&gt;&lt;/A&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:3.4pt;BACKGROUND:whitesmoke;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;TEXT-ALIGN:right;" align=right&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;6.14&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR style="mso-yfti-irow:3;"&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:20.4pt;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;6&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:60%;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;A href="http://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/6818.html"&gt;&lt;SPAN style="COLOR:#004276;TEXT-DECORATION:none;mso-bidi-font-size:11.0pt;text-underline:none;"&gt;Canon&lt;/SPAN&gt;&lt;/A&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:3.4pt;BACKGROUND:whitesmoke;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;TEXT-ALIGN:right;" align=right&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;6.12&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR style="mso-yfti-irow:4;"&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:20.4pt;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;7&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:60%;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;A href="http://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/823.html"&gt;&lt;SPAN style="COLOR:#004276;TEXT-DECORATION:none;mso-bidi-font-size:11.0pt;text-underline:none;"&gt;Seagate Technology&lt;/SPAN&gt;&lt;/A&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:3.4pt;BACKGROUND:whitesmoke;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;TEXT-ALIGN:right;" align=right&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;5.89&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR style="mso-yfti-irow:5;"&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:20.4pt;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;8&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:60%;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;A href="http://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/883.html"&gt;&lt;SPAN style="COLOR:#004276;TEXT-DECORATION:none;mso-bidi-font-size:11.0pt;text-underline:none;"&gt;Western Digital&lt;/SPAN&gt;&lt;/A&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:3.4pt;BACKGROUND:whitesmoke;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;TEXT-ALIGN:right;" align=right&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;5.67&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR style="mso-yfti-irow:6;"&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:0cm;BORDER-TOP:#ece9d8;PADDING-LEFT:0cm;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#ece9d8;PADDING-TOP:5.45pt;BORDER-BOTTOM:#ece9d8;BACKGROUND-COLOR:transparent;" colSpan=3&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 3.4pt;LINE-HEIGHT:normal;TEXT-ALIGN:center;" align=center&gt;&lt;B&gt;&lt;SPAN style="FONT-SIZE:12.5pt;COLOR:black;FONT-FAMILY:'Arial','sans-serif';LETTER-SPACING:-0.7pt;mso-fareast-font-family:'Times New Roman';mso-bidi-font-size:11.0pt;"&gt;Contenders&lt;/SPAN&gt;&lt;/B&gt;&lt;SPAN style="FONT-SIZE:8pt;COLOR:black;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR style="mso-yfti-irow:7;"&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:1.35pt;BORDER-LEFT:#ece9d8;WIDTH:20.4pt;PADDING-TOP:0cm;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;B&gt;&lt;SPAN style="FONT-SIZE:7pt;COLOR:#999999;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;Rank&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/B&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:3.4pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:1.35pt;BORDER-LEFT:#ece9d8;WIDTH:60%;PADDING-TOP:0cm;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;B&gt;&lt;SPAN style="FONT-SIZE:7pt;COLOR:#999999;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;Company&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/B&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:3.4pt;PADDING-BOTTOM:1.35pt;BORDER-LEFT:#ece9d8;PADDING-TOP:0cm;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;TEXT-ALIGN:right;" align=right&gt;&lt;B&gt;&lt;SPAN style="FONT-SIZE:7pt;COLOR:#999999;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;Overall score&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/B&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR style="mso-yfti-irow:8;"&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:20.4pt;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;9&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:60%;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;A href="http://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/11561.html"&gt;&lt;SPAN style="COLOR:#004276;TEXT-DECORATION:none;mso-bidi-font-size:11.0pt;text-underline:none;"&gt;Acer&lt;/SPAN&gt;&lt;/A&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:3.4pt;BACKGROUND:whitesmoke;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;TEXT-ALIGN:right;" align=right&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;5.60&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR style="mso-yfti-irow:9;"&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:20.4pt;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;10&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:60%;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;A href="http://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/6822.html"&gt;&lt;SPAN style="COLOR:#004276;TEXT-DECORATION:none;mso-bidi-font-size:11.0pt;text-underline:none;"&gt;Ricoh&lt;/SPAN&gt;&lt;/A&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:3.4pt;BACKGROUND:whitesmoke;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;TEXT-ALIGN:right;" align=right&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;5.22&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR style="mso-yfti-irow:10;"&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:20.4pt;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;11&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:60%;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;A href="http://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/11336.html"&gt;&lt;SPAN style="COLOR:#004276;TEXT-DECORATION:none;mso-bidi-font-size:11.0pt;text-underline:none;"&gt;Lenovo Group&lt;/SPAN&gt;&lt;/A&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:3.4pt;BACKGROUND:whitesmoke;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;TEXT-ALIGN:right;" align=right&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;5.21&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR style="mso-yfti-irow:11;"&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:20.4pt;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;12&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:6.8pt;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;WIDTH:60%;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;BACKGROUND-COLOR:transparent;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;"&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;A href="http://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/11317.html"&gt;&lt;SPAN style="COLOR:#004276;TEXT-DECORATION:none;mso-bidi-font-size:11.0pt;text-underline:none;"&gt;Quanta Computer&lt;/SPAN&gt;&lt;/A&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT:#ece9d8;PADDING-RIGHT:6.8pt;BORDER-TOP:#ece9d8;PADDING-LEFT:3.4pt;BACKGROUND:whitesmoke;PADDING-BOTTOM:5.45pt;BORDER-LEFT:#e1e1e1 1pt dotted;PADDING-TOP:5.45pt;BORDER-BOTTOM:#e1e1e1 1pt dotted;mso-border-bottom-alt:dotted #E1E1E1 .75pt;mso-border-left-alt:dotted #E1E1E1 .75pt;"&gt;
&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;TEXT-ALIGN:right;" align=right&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;5.16&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR style="mso-yfti-irow:12;"&gt;
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&lt;P class=MsoNormal style="MARGIN:0cm 0cm 0pt;LINE-HEIGHT:normal;TEXT-ALIGN:right;" align=right&gt;&lt;SPAN style="FONT-SIZE:8pt;FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;4.93&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;&lt;/TBODY&gt;&lt;/TABLE&gt;&lt;/DIV&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17564" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/EMC+Consulting/default.aspx">EMC Consulting</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/Award/default.aspx">Award</category></item><item><title>All Things Virtual 15</title><link>http://consultingblogs.emc.com/greggrobertson/archive/2010/08/12/all-things-virtual-15.aspx</link><pubDate>Thu, 12 Aug 2010 10:22:06 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17562</guid><dc:creator>Gregg Robertson</dc:creator><slash:comments>0</slash:comments><description>&lt;p align="left"&gt;&amp;#160;&lt;/p&gt;  &lt;p align="left"&gt;It has been a crazy couple of weeks lately due to a data centre relocation I’ve been working on and due to this I haven’t had as much time to post new information and hence the delay of this next “instalment” of All Things Virtual.&lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;     &lt;div align="left"&gt;Firstly a massive thank you to Simon Long for adding my blog posting to his “&lt;a href="http://www.google.com/reader/shared/long.simon"&gt;Recommended Reads&lt;/a&gt;” section of his blog. It’s a true honour to be mentioned on his blog for something I posted. I would highly recommend looking through his recommended reads as he’s added some really great postings from some of the top blogs. Also a thank you to &lt;a href="http://communities.vmware.com/people/Troy%20Clavell;jsessionid=BD57309A9AF16E4E3E577E2B5A53E618"&gt;Troy Clavell&lt;/a&gt; on the &lt;a href="http://communities.vmware.com/thread/278274?tstart=60"&gt;VMware forums&lt;/a&gt; for linking back to my posting on the &lt;em&gt;&lt;a href="http://thesaffageek.wordpress.com/2010/07/05/active-directory-web-services-encountered-an-error-while-reading-the-settings-for-the-specified-active-directory-lightweight-directory-services-instance-active-directory-web-services-will-retry-this/"&gt;Active Directory Web Services encountered an error while reading the settings for the specified Active Directory Lightweight Directory Services instance&lt;/a&gt; &lt;/em&gt;error and solution. It’s been the most read posting on my blog for the past week because of his reference.&lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;     &lt;div align="left"&gt;Alessandro Perilli posted about VMware officially announcing the &lt;a href="http://virtualization.info/en/news/2010/08/vmware-officially-confirms-esx-end-of-life.html"&gt;ESX end of life&lt;/a&gt;.&amp;#160; So for those of you out there like myself who are still trying to perfect your PowerCLi,VMA and vCLI skills, we now have a date that those skills need to be perfected. I still don’t fully buy into the whole reason for the removal of the COS but no point moaning over something that has already been decided.&lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;     &lt;div align="left"&gt;Next is something Darren Woollard ,who I follow on twitter tweeted about, which is a list of all the &lt;a href="http://blog.vmote.net/?p=258"&gt;VMware twitter accounts&lt;/a&gt;. There was quite a few mentioned that I wasn’t following. As I’ve said before I believe the amount of knowledge to be gained from following people and organisation related to your field is priceless and it has certainly helped me gain better knowledge of virtualisation products and practices. I’m on twitter at @greggrobertson5 or &lt;a title="http://twitter.com/greggrobertson5" href="http://twitter.com/greggrobertson5"&gt;http://twitter.com/greggrobertson5&lt;/a&gt; if you want to follow me. &lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;     &lt;div align="left"&gt;Mentioning social media there is now a &lt;a href="http://www.vmworld.com/docs/DOC-4671"&gt;document on the VMworld website&lt;/a&gt; for anyone who is attending and plans to use social media during their visit to talk about VMworld and their experiences. I’ve already added my information to the document. &lt;font color="#ff0000"&gt;*NB* Edit the document as far too many people aren’t reading the steps mentioned at the top and posting comments instead of editing the document. &lt;/font&gt;&lt;font color="#000000"&gt;VMworld have also created their own channel on YouTube for all the news and videos of the events &lt;a href="http://www.youtube.com/vmworldtv"&gt;here&lt;/a&gt;&lt;/font&gt;&lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;     &lt;div align="left"&gt;Talking of VMworld ,Gestalt IT are doing a competition in which they’ll&amp;#160; pay &lt;a href="http://gestaltit.com/featured/top/stephen/announcing-gestalt-vmworld-contest/"&gt;airfare, hotel, and registration for VMworld for two lucky winners&lt;/a&gt;. It’s a great idea as the winners aren’t just picked at random but rather have to motivate how they are going to “pay it forward” by describing how they are going to give back to the virtualisation community by them going to VMworld.Good luck if you have or are going to enter&lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;     &lt;div align="left"&gt;Scott Drummonds posting a very interesting article on the idea of &lt;a title="Designing VMs with Performance SLAs" href="http://vpivot.com/2010/08/09/designing-vms-with-performance-slas/"&gt;Designing VMs with Performance SLAs&lt;/a&gt;. The article is a very good one and is one that will encourage a very good debate on the positives and negatives of using limits which is one of the techniques Scott mentions in his posting to allow for Performance SLA’s.&lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;     &lt;div align="left"&gt;Tom Howarth has posted all about &lt;a href="http://planetvm.net/blog/?p=1653"&gt;the session himself and Cody Bunch are doing at VMworld this year&lt;/a&gt; and is asking for some questions in preparation for the sessions from the community. Adam Carter of HP,Vaughn Stewart of NetApp and Chad Sakac of EMC are three of his speakers so if you you can think of any I’m sure Tom will be very grateful for your help.&lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;     &lt;div align="left"&gt;Duncan Epping of yellow bricks fame posted all about the ability now with vSphere 4 using ADAM to store the roles and permissions to have &lt;a href="http://www.yellow-bricks.com/2010/08/09/standby-vcenter-server-for-disaster-recovery/"&gt;a standby vCentre Server in case of a disaster&lt;/a&gt;. I’m definitely going to get one of these built up having had the experience of a virtual centre server going awry and having to rebuild it all.&lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;     &lt;div align="left"&gt;With the release of vSphere 4.1 one of the new features is memory management and compression. Gabrie van Zanten has posted &lt;a href="http://www.gabesvirtualworld.com/memory-management-and-compression-in-vsphere-4-1/"&gt;all about this feature&lt;/a&gt;, how it all works and how it will bring benefits to your VMware environments. A must read!&lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;     &lt;div align="left"&gt;If you are planning to upgrade any of your machines to vSphere 4.1 then I would highly recommend looking through and watching the video from the KB article all about…you guessed it &lt;a href="http://kb.vmware.com/selfservice/microsites/search.do?language=en_US&amp;amp;cmd=displayKC&amp;amp;externalId=1022137"&gt;vSphere 4.1 upgrade pre-installation requirements and considerations&lt;/a&gt;. I love finding and watching these kinds of things as it always feels as if I’ve actually been shown and taught it from a mentor or work colleague like you would in your daily jobs knowledge transfer. Vladan Seget has posted all about the &lt;a href="http://www.vladan.fr/best-practices-kb-on-how-to-install-esx-4-1-and-vcenter/"&gt;Best practices KB on how-to install ESX 4.1 and vCenter&lt;/a&gt; which is another brilliant bit of information and reference if you are installing ESX4.1 and vCentre.&lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;     &lt;div align="left"&gt;The Malaysia VMware communities has done a very interesting posting all about the &lt;a href="http://malaysiavm.com/blog/vsi-plug-in-for-vcenter-with-emc-storage/"&gt;VSI plug-in from EMC&lt;/a&gt;. The plug-in is a brilliant tool and is a very good example of the VAAI that ESX 4.1 is enabling storage vendors to create for people to utilise in their VMware environments. Chad Sakac has done a great &lt;a href="http://www.youtube.com/watch?v=1sUS-LcEtBY"&gt;YouTube video&lt;/a&gt; on vSphere4.1 and EMC VAAI capabilities. Richard Brambley has done a brilliant posting a while back all about what VAAI is and what it means for virtualisation &lt;a href="http://vmetc.com/2010/06/20/what-is-vaai-and-what-does-it-mean-for-virtualization/"&gt;here&lt;/a&gt;.&lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;     &lt;div align="left"&gt;Talking of VMware and EMC Alan Renouf and Simon Seagrave of &lt;a href="http://www.virtu-al.net/"&gt;Virtu-al&lt;/a&gt; and &lt;a href="http://www.techhead.co.uk/"&gt;Techhead&lt;/a&gt; respectively did a session at the last London VMUG all about &lt;a href="http://www.virtu-al.net/2010/07/22/why-emc-for-vmware/"&gt;Why EMC for VMware&lt;/a&gt;. Unfortunately even though the day was sponsored by EMC i wasn’t able to make it due to there being a mandatory quarterly results presentation on the same day, so as to not say the wrong information and because Alan covered it so well I encourage you to read his post :)&lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;     &lt;div align="left"&gt;Elasticsky have posted a very helpful video on YouTube on how to reset a forgotten or lost root password on vSphere 4. I have posted these steps before but the video is a very helpful addition to this if you ever have the problem.&lt;/div&gt;   &lt;/li&gt; &lt;/ul&gt;  &lt;div align="left"&gt;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160; &lt;div style="padding-bottom:0px;margin:0px;padding-left:0px;padding-right:0px;display:inline;float:none;padding-top:0px;" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:99ae3a8e-bfdb-4979-a76b-3d51508e70fb" class="wlWriterEditableSmartContent"&gt;&lt;div&gt;&lt;a href="http://www.youtube.com/watch?v=HcGMA6mP600" target="_new"&gt;&lt;img src="http://consultingblogs.emc.com/blogs/greggrobertson/video49a3bedc8456_6C8DFAD7.jpg" style="border-style:none;" alt=""&gt;&lt;/a&gt;&lt;/div&gt;&lt;/div&gt; &lt;/div&gt;  &lt;div align="left"&gt;&amp;#160;&lt;/div&gt;  &lt;ul&gt;   &lt;li&gt;     &lt;div align="left"&gt;Scott Vessey has posted all about the &lt;a href="http://vmwaretraining.blogspot.com/2010/07/changes-to-vcp-exam-due-to-vsphere-41.html"&gt;Changes to VCP exam due to the vSphere 4.1 release.&lt;/a&gt;A number of people have been talking about if there are any changes to the vcp4 exams since the release of vSphere4.1 and Scott has answered it perfectly.&lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;     &lt;div align="left"&gt;Kendrick Coleman has done &lt;a href="http://kendrickcoleman.com/index.php?/Tech-Blog/vcap-datacenter-administration-exam-landing-page-vdca410.html"&gt;a brilliant resource page&lt;/a&gt; for all the resources you may need in your preparations for the VCAP DCA exam. I’m hoping to start building up my own list of resources that I'll be using in my preparations for my VCAP exam/s once I get it under way :). &lt;/div&gt;   &lt;/li&gt;    &lt;li&gt;     &lt;div align="left"&gt;Lastly is one for anyone going to a convention or conference this year who will get themselves one of the customary backpacks. As &lt;a href="http://bladesmadesimple.com/2010/07/a-plea-to-vmworld-attendees/"&gt;Kevin Houston posted&lt;/a&gt;, if you aren’t planning to actively use the backpack why not donate it to a local school and fill it with some basic supplies. Great idea Kevin!&lt;/div&gt;   &lt;/li&gt; &lt;/ul&gt;  &lt;p align="left"&gt;Gregg Robertson&lt;/p&gt;  &lt;div style="padding-bottom:0px;margin:0px;padding-left:0px;padding-right:0px;display:inline;float:none;padding-top:0px;" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:17a3cf8c-96a9-41de-80f1-76c6e14f44f7" class="wlWriterEditableSmartContent"&gt;del.icio.us Tags: &lt;a href="http://del.icio.us/popular/VCP4" rel="tag"&gt;VCP4&lt;/a&gt;,&lt;a href="http://del.icio.us/popular/VCAP" rel="tag"&gt;VCAP&lt;/a&gt;,&lt;a href="http://del.icio.us/popular/EMC" rel="tag"&gt;EMC&lt;/a&gt;,&lt;a href="http://del.icio.us/popular/VMworld" rel="tag"&gt;VMworld&lt;/a&gt;,&lt;a href="http://del.icio.us/popular/Active+Directory+Web+Services+encountered+an+error+while+reading+the+settings+for+the+specified+Active+Directory+Lightweight+Directory+Services+instance" rel="tag"&gt;Active Directory Web Services encountered an error while reading the settings for the specified Active Directory Lightweight Directory Services instance&lt;/a&gt;,&lt;a href="http://del.icio.us/popular/standby+vCentre+Server" rel="tag"&gt;standby vCentre Server&lt;/a&gt;,&lt;a href="http://del.icio.us/popular/memory+management+and+compression" rel="tag"&gt;memory management and compression&lt;/a&gt;,&lt;a href="http://del.icio.us/popular/how-to+install+ESX+4.1+and+vCentre" rel="tag"&gt;how-to install ESX 4.1 and vCentre&lt;/a&gt;,&lt;a href="http://del.icio.us/popular/vSphere+4.1+release" rel="tag"&gt;vSphere 4.1 release&lt;/a&gt;,&lt;a href="http://del.icio.us/popular/how+to+reset+a+forgotten+or+lost+root+password+on+vSphere+4" rel="tag"&gt;how to reset a forgotten or lost root password on vSphere 4&lt;/a&gt;&lt;/div&gt;  &lt;p&gt;&lt;/p&gt;  &lt;div style="padding-bottom:0px;margin:0px;padding-left:0px;padding-right:0px;display:inline;float:none;padding-top:0px;" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:b8146a9d-90b1-4846-b8b7-2952ab7dd85d" class="wlWriterEditableSmartContent"&gt;Technorati Tags: &lt;a href="http://technorati.com/tags/VCP4" rel="tag"&gt;VCP4&lt;/a&gt;,&lt;a href="http://technorati.com/tags/VCAP" rel="tag"&gt;VCAP&lt;/a&gt;,&lt;a href="http://technorati.com/tags/EMC" rel="tag"&gt;EMC&lt;/a&gt;,&lt;a href="http://technorati.com/tags/VMworld" rel="tag"&gt;VMworld&lt;/a&gt;,&lt;a href="http://technorati.com/tags/Active+Directory+Web+Services+encountered+an+error+while+reading+the+settings+for+the+specified+Active+Directory+Lightweight+Directory+Services+instance" rel="tag"&gt;Active Directory Web Services encountered an error while reading the settings for the specified Active Directory Lightweight Directory Services instance&lt;/a&gt;,&lt;a href="http://technorati.com/tags/standby+vCentre+Server" rel="tag"&gt;standby vCentre Server&lt;/a&gt;,&lt;a href="http://technorati.com/tags/memory+management+and+compression" rel="tag"&gt;memory management and compression&lt;/a&gt;,&lt;a href="http://technorati.com/tags/how-to+install+ESX+4.1+and+vCentre" rel="tag"&gt;how-to install ESX 4.1 and vCentre&lt;/a&gt;,&lt;a href="http://technorati.com/tags/vSphere+4.1+release" rel="tag"&gt;vSphere 4.1 release&lt;/a&gt;,&lt;a href="http://technorati.com/tags/how+to+reset+a+forgotten+or+lost+root+password+on+vSphere+4" rel="tag"&gt;how to reset a forgotten or lost root password on vSphere 4&lt;/a&gt;&lt;/div&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17562" width="1" height="1"&gt;</description></item><item><title>Consultancy Skills with Tim Barker and Pete Murphy</title><link>http://consultingblogs.emc.com/louiseconvery/archive/2010/08/12/consultancy-skills-with-tim-barker-and-pete-murphy.aspx</link><pubDate>Thu, 12 Aug 2010 08:02:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17561</guid><dc:creator>louise.convery</dc:creator><slash:comments>0</slash:comments><description>&lt;SPAN style="mso-ansi-language:EN-GB;"&gt;&lt;FONT face="Times New Roman"&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;STRONG&gt;&lt;FONT size=3&gt;&lt;/FONT&gt;&lt;/STRONG&gt;&lt;/SPAN&gt;&amp;nbsp;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;STRONG&gt;&lt;FONT size=3&gt;&lt;/FONT&gt;&lt;/STRONG&gt;&lt;/SPAN&gt;&amp;nbsp;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;STRONG&gt;&lt;FONT size=3&gt;Consultancy Skills Event – Thursday 5&lt;SUP&gt;th&lt;/SUP&gt; – Friday 6&lt;SUP&gt;th&lt;/SUP&gt; August 2010&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;BR&gt;&lt;FONT size=3&gt;Last Thursday I made an early journey round the M25 to Sunningdale in Berkshire for a much anticipated Consultancy Skills course run by Tim Barker and Peter Murphy.&lt;/FONT&gt;&lt;/SPAN&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;FONT size=3&gt;The course was held over two days&amp;nbsp;in a 1930s Georgian-style Mansion called Northcote House, within the beautiful grounds of &lt;/FONT&gt;&lt;A href="http://www.devere.co.uk/our-locations/sunningdale-park.html"&gt;&lt;SPAN style="COLOR:blue;"&gt;&lt;FONT size=3&gt;Sunningdale Park&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/A&gt;&lt;FONT size=3&gt;, a Civil Service College and the setting for some of Agatha Christie’s short stories.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;STRONG&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/STRONG&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;STRONG&gt;&lt;FONT size=3&gt;Day 1 – Presentation Skills and Pitching For Business&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;The&amp;nbsp;group of 11&amp;nbsp;consultants&amp;nbsp;were given a company background to EMC, and encouraged to try out an &lt;/SPAN&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;FONT size=3&gt;‘Elevator Pitch’ to help us convey to each other the breadth of work that EMC covers. The purpose was to set us in the mindset that every engagement can be an opportunity to create good company PR and encourage future business.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;Tim and Pete got straight into role play to demonstrate and after a short prep we had to do the same in front of the group.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;FONT size=3&gt;The second agenda item was to encourage good presentation skills and teamwork.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;We were asked “define usability” and present this back to the group in a convincing manner.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;FONT size=3&gt;The third, most&amp;nbsp;intensive session had us working under the pressure of time within our teams, with Tim and Pete acting as the fictitious ‘Readydelivers’ sandwich executives who needed a digital strategy to help them turn around their business.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;This was a really&amp;nbsp;thought-provoking exercise that relied on quick thinking and the ability to interpret limited data and work well as a team.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;The results then had to be presented back to the ‘busy executives’ who stayed in role to challenge us on our decisions and encourage us to improve and refine our pitches.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;The evening gave us the chance to meet with other consultants and share learnings and experience, as well as getting to know the consultancy team better across the business.&lt;/SPAN&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;STRONG&gt;&lt;FONT size=3&gt;Day 2 – Feedback and Team Dynamics&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/STRONG&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;FONT size=3&gt;Following a long&amp;nbsp;session on Thursday we started off with a light-hearted game called &lt;/FONT&gt;&lt;A href="http://www.easypeasy.com/guides/article.php?article=22"&gt;&lt;SPAN style="COLOR:blue;"&gt;&lt;FONT size=3&gt;Pig Psychology&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/A&gt;&lt;FONT size=3&gt; to get everyone warmed up for the day, before moving onto receive feedback on our pitches from the ‘Readydelivers’ executives.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;BR&gt;&lt;FONT size=3&gt;After this we were encouraged to give feedback to our colleagues with the focus on “you’re really effective because…” and “if you did… it would make you more effective”, helping us to develop feedback skills.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;FONT size=3&gt;The last few sessions focused on team roles using the &lt;/FONT&gt;&lt;A href="http://www.belbin.com/rte.asp?id=8"&gt;&lt;SPAN style="COLOR:blue;"&gt;&lt;FONT size=3&gt;Belbin Theory&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/A&gt;&lt;FONT size=3&gt;.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;We discovered the difference between the role we play in teams and what our pre-course questionnaire told us.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;It led us to review our team strengths and look at what we could have done differently in the previous teamwork sessions to make us better team members.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;FONT size=3&gt;Last, we learned about importance of profitability to the business and we looked at ways of improving profitability through our engagements, project delivery, accounting and effective client relationships.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;FONT size=3&gt;The course wrapped up with a review of what we’d covered over the two days and&amp;nbsp;a check&amp;nbsp;to ensure we’d achieved the objectives we set between us at the start.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;FONT size=3&gt;In late afternoon I left leafy Berkshire with a much better understanding of the role of the consultant and some new learnings to take forward.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;FONT size=3&gt;I would encourage all new joiners and those looking for a skills refresh to go on this training course as it’s a great way to learn new skills and meet colleagues.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="LINE-HEIGHT:normal;MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';mso-fareast-font-family:'Times New Roman';mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/FONT&gt;&lt;/SPAN&gt;
&lt;P style="MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="mso-ansi-language:EN-GB;"&gt;&lt;FONT size=3&gt;&lt;FONT face="Times New Roman"&gt;&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;FONT size=3 face="Times New Roman"&gt;&lt;/FONT&gt;&lt;FONT size=3 face="Times New Roman"&gt;&lt;/FONT&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;FONT size=3 face="Times New Roman"&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;FONT size=3 face="Times New Roman"&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 0pt;" class=MsoNormal&gt;&lt;SPAN style="mso-ansi-language:EN-GB;"&gt;&lt;o:p&gt;&lt;FONT size=3 face="Times New Roman"&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17561" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/louiseconvery/archive/tags/consultancy+skills/default.aspx">consultancy skills</category><category domain="http://consultingblogs.emc.com/louiseconvery/archive/tags/learning+_2600_amp_3B00_+development/default.aspx">learning &amp;amp; development</category><category domain="http://consultingblogs.emc.com/louiseconvery/archive/tags/business+skills/default.aspx">business skills</category><category domain="http://consultingblogs.emc.com/louiseconvery/archive/tags/training/default.aspx">training</category></item><item><title>Search Is Everywhere and Frequently Poorly Implemented</title><link>http://consultingblogs.emc.com/alexanderholt/archive/2010/08/09/search-is-everywhere-and-frequently-poorly-implemented.aspx</link><pubDate>Mon, 09 Aug 2010 21:47:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17555</guid><dc:creator>alexander.holt</dc:creator><slash:comments>0</slash:comments><description>&lt;P&gt;I am visited my parents last week and there was a large thunderstorm&amp;nbsp;one night.&amp;nbsp; Because of the thunderstorm, their cable-box/DVR died.&amp;nbsp; The local cable company showed up in the morning and replaced it the old box with a new one.&amp;nbsp; One of the first things that my father wanted to do, was setup the shows that they wanted to record.&amp;nbsp; But he could not.&amp;nbsp; The problem was one of search.&amp;nbsp; &lt;/P&gt;
&lt;P&gt;The first aspect of the problem is that guide the shows had to be downloaded, so the informaiton about the shows was not on the local device.&amp;nbsp; And then to add insult to injury, the search on the box was limited to the title versus the full text of the description about the show which was available on the old device.&amp;nbsp; &lt;/P&gt;
&lt;P&gt;It is very clear that the cable company and the device manufacturer could have done a much better job with the search on these devices.&amp;nbsp; Frist there is absolutely no reason that the device could not be search a central service for programming information.&amp;nbsp;&amp;nbsp;I&amp;nbsp;know that&amp;nbsp;DVR's are remotely programmable and IP address-able.&amp;nbsp; They have a cable modem in the&amp;nbsp;device.&amp;nbsp; Secondly the search interaction and subsequent ability to record shows should be able to work on description information.&lt;/P&gt;
&lt;P&gt;This is potentially another reason why people are turning off their cable TV service.&amp;nbsp; It is dramatically easier to find shows on &lt;A title=Hulu href="http://www.hulu.com/"&gt;Hulu&lt;/A&gt;, &lt;A title=Boxee href="http://www.boxee.tv/"&gt;Boxee&lt;/A&gt;, or another web-based video service. &lt;/P&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17555" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/alexanderholt/archive/tags/Search/default.aspx">Search</category><category domain="http://consultingblogs.emc.com/alexanderholt/archive/tags/User+Experience/default.aspx">User Experience</category></item><item><title>Automating Task Scheduler</title><link>http://consultingblogs.emc.com/alexanderholt/archive/2010/08/08/automating-task-scheduler.aspx</link><pubDate>Sun, 08 Aug 2010 21:02:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17553</guid><dc:creator>alexander.holt</dc:creator><slash:comments>0</slash:comments><description>&lt;P&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;A few months ago I was on an engagement where I was trying to automate the setup of several batch jobs for the first time since the late 1990's.&amp;nbsp;&amp;nbsp; This was the first time being back directly administering a Windows Server box since 2000 as well.&amp;nbsp; &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;On the development environment, we had created several batch jobs that periodically ran a SQL import script to bring content into the FAST ESP 5.3 instance. In preparation for going live, we had to duplicate the development environment and build the QA environment.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;To start, I exported the jobs on the development server, and then changed the appropriate parameters such as: &lt;/SPAN&gt;&lt;/P&gt;
&lt;UL&gt;
&lt;LI&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;&lt;o:p&gt;Server Names&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;User Name that script runs under&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;How often the script is run&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;Any directory information that differs between development and production&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/LI&gt;&lt;/UL&gt;
&lt;P&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;Unfortunately this where are things when wrong.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;The problem is that when you tried to import the job via the command line, it would error out immediately with an "access denied" message. &lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/SPAN&gt;The command line script was in the form of: &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;BLOCKQUOTE&gt;
&lt;P&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;schtasks.exe /create /tn ImportJob /xml "importjob.xml"&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;However when you tried to import the job from the Task Scheduler GUI everything went perfectly.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;Just the command line was the problem.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;Searching the internet produced a wealth of information: &lt;/SPAN&gt;&lt;/P&gt;
&lt;UL&gt;
&lt;LI&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;&lt;A title="Task Scheduler 2.0" href="http://msdn.microsoft.com/en-us/library/bb756979.aspx"&gt;Task Scheduler 2.0&lt;/A&gt;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;&lt;A title="Task Security Context" href="http://technet.microsoft.com/en-us/library/cc722152.aspx"&gt;Task Security Context&lt;/A&gt;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;&lt;A title="Import Scheduled Task with Powershell" href="http://social.technet.microsoft.com/Forums/en/winserverpowershell/thread/34517e40-a827-41b2-b361-254894d80404"&gt;Import Scheduled Task with Powershell&lt;/A&gt;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;&lt;A title="Is there a way to import a scheduled task from windows 2003 (.job) to windows 2008 (.xml)? " href="http://serverfault.com/questions/43874/is-there-a-way-to-import-a-scheduled-task-from-windows-2003-job-to-windows-200"&gt;Is there a way to import a scheduled task from windows 2003 (.job) to windows 2008 (.xml)? &lt;/A&gt;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;&lt;A title="cannot run schtasks.exe" href="http://social.technet.microsoft.com/Forums/en/winserverManagement/thread/454b0e9e-1ef1-4026-a8e3-91766f049f91"&gt;cannot run schtasks.exe&lt;/A&gt;&lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;&lt;A title="Solved: Schtasks -- upated and not working  " href="http://forums.techguy.org/networking/472904-solved-schtasks-upated-not-working.html"&gt;Solved: Schtasks -- upated and not working&lt;/A&gt;&amp;nbsp; &lt;/SPAN&gt;&lt;/LI&gt;
&lt;LI&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;&lt;A title='SCHTASKS /Change gives "access denied"' href="http://www.experts-exchange.com/OS/Microsoft_Operating_Systems/Windows/Q_25524079.html"&gt;SCHTASKS /Change gives "access denied"&lt;/A&gt;&lt;/SPAN&gt;&lt;/LI&gt;&lt;/UL&gt;
&lt;P&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;But none of that information solved the problem.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;For some reason, it worked on my local development VM, the team development server, but not the QA environment.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;After a long search, and no answer, I asked all my colleagues in EMC Consulting, and the answer showed up quickly.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;The command line needs to be a "Run as Administrator", even though the user account being used to do the install was an administrator account. &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:10pt;"&gt;I took away a couple of pieces of information from this experience.&lt;SPAN style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/SPAN&gt;The first being that you need to start basics. The second being is that you should always reach out to you coworkers early and often. &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17553" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/alexanderholt/archive/tags/Windows+Server/default.aspx">Windows Server</category><category domain="http://consultingblogs.emc.com/alexanderholt/archive/tags/Search/default.aspx">Search</category></item><item><title>Mayday, Mayday, Cloud under attack!</title><link>http://consultingblogs.emc.com/jaspaldhalliwal/archive/2010/08/08/mayday-mayday-cloud-under-attack.aspx</link><pubDate>Sun, 08 Aug 2010 11:25:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17551</guid><dc:creator>jaspal.dhalliwal</dc:creator><slash:comments>0</slash:comments><description>&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;In several recent discussions with security groups and agencies within private and public sector, the issue of security has of course come up. There are several facets to security, but the specific issue was regarding ‘breaking out of the hypervisor’ that facilitates virtualization and zero-day attacks. These are certainly points to consider amongst the euphoria surrounding Cloud models.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3 face=Calibri&gt;Cases, such as the &lt;/FONT&gt;&lt;A title="Google Cloud Attack" href="http://www.wired.com/threatlevel/2010/01/google-hack-attack/" target=_blank&gt;&lt;FONT size=3 face=Calibri&gt;Google attack&lt;/FONT&gt;&lt;/A&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt; in January 2010, reiterate the need for vigilance in the large scale constructs known as Public Clouds. That Google was able to determine attack vectors and attack surface indicate a high level of skill and diagnostic tool capability. However, note, this was ‘&lt;I style="mso-bidi-font-style:normal;"&gt;after-during&lt;/I&gt;’ the attack, not ‘&lt;I style="mso-bidi-font-style:normal;"&gt;before&lt;/I&gt;’.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;One of the reasons that many organizations would like to go Private Cloud, ahead of the expounded benefits of the Public Cloud model, is exactly the sense that their data and systems are secure behind their own perimeter networks. Make no mistake; Public Cloud providers also have perimeter networks, firewalls and DMZs (demilitarized zones) as thick as picket fences around their infrastructure. Nonetheless, much of this is rendered useless, or at least of limited value, when an innocuous eMail or PDF document is sent to a user, who unwittingly unleashes ‘&lt;I style="mso-bidi-font-style:normal;"&gt;&lt;U&gt;the Mother of all Malware!&lt;/U&gt;&lt;/I&gt;’.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;These types of attacks can subvert the ‘&lt;I style="mso-bidi-font-style:normal;"&gt;goodness’&lt;/I&gt; of the Cloud to absolutely insidious uses – imagine millions of systems in a Cloud Provider environment attacked, subverted, and then infiltrating other Clouds and consumer PCs – a veritable storm of trouble!&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3 face=Calibri&gt;It is important to note that the attacks themselves are not always sophisticated attacks, but with the use of techniques commonly used to protect environments and data, such as encryption, malware/&lt;/FONT&gt;&lt;A href="http://en.wikipedia.org/wiki/Botnet" target=_blank&gt;&lt;FONT size=3 face=Calibri&gt;botnets&lt;/FONT&gt;&lt;/A&gt;&lt;FONT size=3 face=Calibri&gt; can also start to cover their traces and make themselves ‘protected’. Panda Labs has the&amp;nbsp;&lt;/FONT&gt;&lt;A href="http://pandalabs.pandasecurity.com/mariposa-botnet/" target=_blank&gt;&lt;FONT size=3 face=Calibri&gt;Mariposa-botnet&lt;/FONT&gt;&lt;/A&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&amp;nbsp;analysis example of non-sophisticated but effective botnet activity. It is difficult to differentiate a program as being good or bad upon sighting aloe. A botnet can also be a benign entity in the form of a distributed program running across many different systems.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;B style="mso-bidi-font-weight:normal;"&gt;&lt;U&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;So what is happening in the Cloud to protect against such attacks&lt;/SPAN&gt;&lt;/U&gt;&lt;/B&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;? &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3 face=Calibri&gt;Well actually, a lot of investment and research is going into precisely preventing or at least limiting the reach of these attacks. RSA, an EMC division, has its &lt;/FONT&gt;&lt;A href="http://www.rsa.com/node.aspx?id=3170" target=_blank&gt;&lt;FONT size=3 face=Calibri&gt;enVision&lt;/FONT&gt;&lt;/A&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt; suite that automates security event analysis and remediation across large networks. The ability to ‘&lt;I style="mso-bidi-font-style:normal;"&gt;perform parallel processing, correlation and analysis&lt;/I&gt;’ allows the security framework itself to use in parallel the same Cloud resources that are potentially under attack. &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3 face=Calibri&gt;It should be clear that only software/hardware enhanced programs running on this mega scale allow us to proactively manage the environment from a security and risk perspective. The &lt;/FONT&gt;&lt;A href="http://www.rsa.com/products/envision/datasheets/9245_3in1_DS_0209-lowres.pdf" target=_blank&gt;&lt;FONT size=3 face=Calibri&gt;RSA enVision flyer&lt;/FONT&gt;&lt;/A&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt; says it all. The ability to analyse and draw in ‘&lt;EM&gt;tens of thousands of device log&lt;/EM&gt;' entries in near real-time is an ability of paramount importance. To this is added the ability to use policies and advanced heuristics to determine ‘&lt;I style="mso-bidi-font-style:normal;"&gt;suspicious’&lt;/I&gt; behavior.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3 face=Calibri&gt;There are other products and vendors out there offering functionality targeted at finding the proverbial ‘needle-in-a-haystack’ that points to an attack, and being able to lock this down asap. Network providers such as Cisco are offering network level awareness of attacks, and literally locking down the attacks ability to use the network to propagate. Cisco calls this &lt;/FONT&gt;&lt;A href="http://www.cisco.com/en/US/products/ps6241/index.html" target=_blank&gt;&lt;FONT size=3 face=Calibri&gt;MARS&lt;/FONT&gt;&lt;/A&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;, the Cisco security monitoring, analysis, reporting system. Again, a very powerful tool that is integrated at all levels of the computing environment.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Effectively, even if a hypervisor has been compromised, the network itself would be able to potentially lock-out that node from the entire network. This blocks the ability to propagate the botnet/malware further. VMware, Microsoft, Citrix, Novell, RedHat, Oracle together with the myriad other hypervisor manufacturers are actually pretty careful to ensure that their code is rock solid. The fact that the dedicated hypervisors actually are focused on just the activity of providing virtualization means that they can be well locked down. There are many additional best practices to further harden the systems that are published.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3 face=Calibri&gt;VMware provides the &lt;/FONT&gt;&lt;A href="http://www.vmware.com/company/news/releases/vmsafe_vmworld.html" target=_blank&gt;&lt;FONT size=3 face=Calibri&gt;VMsafe&lt;/FONT&gt;&lt;/A&gt;&lt;FONT size=3 face=Calibri&gt; interfaces that allow virus scanning engines to interface to the hypervisor itself and prevent infection before reaching the virtual machine itself. L&lt;/FONT&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;arge scale &lt;A title="VMsafe Protection Paradigm" href="http://www.vmware.com/technical-resources/security/vmsafe.html" target=_blank&gt;protection paradigms&lt;/A&gt; are now beginning to materialize. This agent-free approach starts to link into the policy based engines that drive the clouds of today, such that new protection schemes, rules and filters can be applied literally across thousands of machines to stop zero-day attacks from gaining any form of ascendancy in the Cloud infrastructure.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3 face=Calibri&gt;The use of software firewalls that can actually process huge amounts of information&amp;nbsp;with the increasing core density&lt;/FONT&gt;&lt;FONT size=3 face=Calibri&gt; in the underlying infrastructure (‘&lt;/FONT&gt;&lt;/SPAN&gt;&lt;A href="http://consultingblogs.emc.com/jaspaldhalliwal/archive/2010/06/27/multi-core-gymnastics-in-a-cloud-world.aspx" target=_blank&gt;&lt;FONT size=3 face=Calibri&gt;Multi-Core Gymnastics in a Cloud World&lt;/FONT&gt;&lt;/A&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;’) allow virtual machines to be protected on a &lt;U&gt;per VM basis&lt;/U&gt;. This actually provides &lt;U&gt;higher protection than in the physical constructs they replace&lt;/U&gt;. Policy driven engines can update firewall rules across millions of virtual machines in a very short space of time.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Other operating system enhancements, silicon-enabled security baked into the chip, protocol enhancements in IPv6, wide spread easily accessible encryption are paving the way for a myriad of ways to protect systems, the data, unauthorized access and detailed audit trails (&lt;EM&gt;privacy is still an issue here&lt;/EM&gt;) to follow attacks to their source.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;B style="mso-bidi-font-weight:normal;"&gt;&lt;U&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;In conclusion&lt;/SPAN&gt;&lt;/U&gt;&lt;/B&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;, there are many existing and new technologies being integrated directly into the fabric of virtualization. This in turn is making the ability of security analysts in pinpointing and locking down attach vectors en masse far more efficient. &lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;The best thing of all is the unprecedented level of integration into the hypervisor itself that allows these multi-layered defense mechanisms to be easily deployed and managed. So yes, Clouds can be safe to conduct business – but caution still needs to be applied. A lot of good common sense and expertise built up in organizations over time is still valid. However, good procedures, design, implementation and operations are still keystones of safety.&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;The Cloud paradigm itself is finding ways of protecting itself. The side-effects of cloud usage are themselves of benefit. With the move to virtual desktop and servers, the ability for an organization to patch its systems frequently without scheduling changes over months, has allowed one of the principal attack vectors, the &lt;I style="mso-bidi-font-style:normal;"&gt;compromised PC&lt;/I&gt;, to be protected. &lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;That protection is gradually shifting down to the physical PCs in the form of free virus scanners (better than none at all – yes that still exists;-) reduced application software footprint and the use of SaaS offerings with frequently updated protection filters is slowing down the spread of infection.&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT face=Calibri&gt;
&lt;P style="MARGIN:0in 0in 10pt;" class=MsoNormal&gt;&lt;SPAN style="mso-bidi-font-family:Calibri;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-size:11.0pt;"&gt;&lt;FONT size=3&gt;The Cloud paradigm, and the evolving security eco-system, indicates large scale infrastructure can protect itself. The &lt;U&gt;Private Cloud still prevents a very strong case for privacy, security and compliance&lt;/U&gt; as it is felt to be inherently secure. Clouds still need to be able to protect themselves and other Clouds at the same time. This stops/slows the movement of infection/malware until appropriate identification and removal countermeasures can be deployed. Get your feet wet in the Private Cloud first, security-wise, and then consider the Public Cloud. This is a perfectly valid &lt;B style="mso-bidi-font-weight:normal;"&gt;&lt;I style="mso-bidi-font-style:normal;"&gt;Journey-Route to the Cloud&lt;/I&gt;&lt;/B&gt;!&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17551" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/jaspaldhalliwal/archive/tags/Cloud/default.aspx">Cloud</category><category domain="http://consultingblogs.emc.com/jaspaldhalliwal/archive/tags/Automation_5F00_Paradigm/default.aspx">Automation_Paradigm</category><category domain="http://consultingblogs.emc.com/jaspaldhalliwal/archive/tags/Private+Cloud/default.aspx">Private Cloud</category><category domain="http://consultingblogs.emc.com/jaspaldhalliwal/archive/tags/Journey+to+the+Cloud/default.aspx">Journey to the Cloud</category><category domain="http://consultingblogs.emc.com/jaspaldhalliwal/archive/tags/CIO_5F00_Agenda/default.aspx">CIO_Agenda</category></item><item><title>August Recruitment Update</title><link>http://consultingblogs.emc.com/michelleflynn/archive/2010/08/04/august-recruitment-update.aspx</link><pubDate>Wed, 04 Aug 2010 14:32:00 GMT</pubDate><guid isPermaLink="false">e847c0e7-38d9-45c0-b593-56747303e088:17545</guid><dc:creator>Michelle.Flynn</dc:creator><slash:comments>0</slash:comments><description>&lt;P class=BlogPostContent&gt;Since my last update&amp;nbsp;we have recruited a number of&amp;nbsp;excellent people&amp;nbsp;(67 this year and counting...) and been given the go ahead to recruit a few more so here is an update for you.&lt;/P&gt;
&lt;P class=BlogPostContent&gt;&lt;STRONG&gt;&lt;U&gt;Application Architect Design &amp;amp; Development&lt;/U&gt;&lt;/STRONG&gt;&lt;/P&gt;
&lt;BLOCKQUOTE class=BlogPostContent&gt;
&lt;P&gt;Microsoft Solutions Architect&amp;nbsp;&lt;/P&gt;
&lt;P&gt;.Net Technical Lead&lt;/P&gt;
&lt;P&gt;Microsoft BI Architect&lt;/P&gt;
&lt;P&gt;Microsoft BI Developer&lt;/P&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;&lt;STRONG&gt;&lt;U&gt;Financial Services&lt;/U&gt;&lt;/STRONG&gt;&lt;/P&gt;
&lt;BLOCKQUOTE class=BlogPostContent&gt;
&lt;P&gt;Senior Project Manager&lt;/P&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;&lt;STRONG&gt;&lt;U&gt;Interactive Media&lt;/U&gt;&lt;/STRONG&gt;&lt;/P&gt;
&lt;BLOCKQUOTE class=BlogPostContent&gt;
&lt;P&gt;Head of Planning&lt;/P&gt;
&lt;P&gt;Senior User Experience Architect&lt;/P&gt;
&lt;P&gt;User Experience Architect&lt;/P&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;&amp;nbsp;If you would like to see the full job spec for any of these roles please email me at &lt;A href="mailto:emccukrecruitment@emc.com"&gt;&lt;FONT color=#0095e6&gt;emccukrecruitment@emc.com&lt;/FONT&gt;&lt;/A&gt;.&lt;/P&gt;
&lt;P class=BlogPostContent&gt;&amp;nbsp;You can also find out more about each of our teams and the roles we have at the &lt;A href="http://uk.emc.com/about/jobs/career-with-consulting.htm"&gt;&lt;FONT color=#0095e6&gt;EMC Consulting careers page&lt;/FONT&gt;&lt;/A&gt;.&lt;/P&gt;&lt;img src="http://consultingblogs.emc.com/aggbug.aspx?PostID=17545" width="1" height="1"&gt;</description><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/careers/default.aspx">careers</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/recruitment/default.aspx">recruitment</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/vacancies/default.aspx">vacancies</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/consultancy/default.aspx">consultancy</category><category domain="http://consultingblogs.emc.com/michelleflynn/archive/tags/EMC+Consulting/default.aspx">EMC Consulting</category></item></channel></rss>