Just a quick note on something that was on my mind.
I knew someone who lived on a "Seven Sisters road", at number 20. She knew that "Seven Sisters" was a really bad name for a road. Just picture yourself phoning for a taxi at "Number 20, Seven Sisters road". Say it three times quickly if you're not hearing the issue.
Also "One" was a bad name for a train company - Imagine anouncements like "The 12:20 One service to Basingstoke is on time on platform three" People who arrive on platform 3 at 12:20:15 are going to be sorely disapointed.
Is there a moral for techies in this? Maybe. But it is a user interface design issue in the broader sense, and shows how user interfaces can mislead people, impair thier performance and cause frustration in ways that the original designer did not anticipate. Often "getting it right" just means not falling into any of a large number of potential pitfalls. Some of which are not obvious.