I have just picked this up off
Naked Wines Twitter feed:
http://purplecircleblog.blogspot.com/2009/11/amazon.htmlI think this an excellent example of proactive customer service, engagement and copywriting. It also serves to demonstrate the value of social media and social media tracking i.e. the brand has created an advocate who has subsequently blogged then closed the loop with the tweet, bringing the story to a wider audience.
Oh and here I am forwarding it on :)
Lovely.