Following the success of the 1st and 2nd Fantastic Taverns, we are back for the 3rd time.
Date: Thursday 9th July
Time: 6:30 onwards
Venue: The Roebuck, 50 Great Dover Street SE1 4YG
It’s no longer the case that digital experience is an adjunct to marketing, sales or brand experience planning and strategies. Digital agencies have moved from the cheap seats at the back of the room to the top table, arguably providing the 'glue' that holds all these threads together.
But what follows?
The Fantastic Tavern returns to explore the emergence of Total Experience Design. By combining specialist skills in new ways, can the architects of digital experience now go wider and deeper than any other 'traditional' agency?
What does this mean for creatives as their big ideas extend into a proliferation of touchpoints?
How do clients buy the service and who owns total experience within the enterprise?
How can total experience be measured from channel to channel?
Once again, the creative meister (@mattbagwell) brings together leading exponents of this exciting discipline to fuel the debate.
Can ted really be done by one agency?
What are the practices they need to follow?
How can we help clients buy and prepare for the change in mind set required for success?
What are the skills and roles we will need in our creative teams in the near future?
We may not find all the answers, but one thing is true. Change happened and total experience design may be the best way to harness it.
If you would like to attend please email michelle.flynn@emc.com
Also we are keen to continue growing this community so please let anyone you think would like to join us for debate (as well as beers ad nibbles) know about this event.