'Digital' - channels, interactions, platforms and lifestyles - has become so pervasive that it's practically ubiquitous or soon will be.
With planes and, shortly, the tube offering connectivity, always on is now a reality. Think about it. Where do you get your news from? How do you research a new purchase? Where do you book your holidays, make shopping orders, plan your entertainment? Your behavior as it relates to all these traditional activities have changed. And of course, there are new behaviours - tweeting, liking, updating status - these interactions are now common verbs.
In this changed world, in 2011, what matters now? And how does digital affect what matters? This is the theme of the first Fantastic Tavern of the year. We've found great location for the evening (see below), it's a bigger location, wired for sound and private (see, we did listen to your feedback!)
Some of you will remember the trends briefing at the beginning of 2010? Well the format will be similar.
I am inviting eight great speakers from all walks of life to briefly present a theme each. Think commerce, communities, education, tribalism, politics, health... We will then debate it. Finally, we'll collectively plot the theme on some quasi-scientific graph I'll think up.
Don't get me wrong. While the themes are serious and the content salient, together we'll ensure the evening has the typical entertainment values you'd expect from a Fantastic Tavern event. And of course, there's beer and food to wash it all down with, provided by kind sponsors, EMC Consulting and Marcus Donald People.
I'm sure we're going to have fantastic evening and I hope you can come. Also, feel free to bring other people too - there's always room for new taverners!
Date: Thursday 10th February 2011
Time: 6:30pm until bar close
Venue: The Mudlark (Traders Bar upstairs), 4 Montague Close, London SE1 9DA
To get your seat at the bar email firstname.lastname@example.org