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• So what is happening at the next Fantastic Tavern (10th Feb 2011)?

  Next month's Fantastic Tavern, "What Matters Now" is taking shape nicely. Over 120 digitally-fascinated Taverners will convene at the Mudlark in Southwark to participate in what I can only describe as 'speed debating'. I've approached a host of new speakers Read More... Posted 20 January 2011 11:19 by matthew.bagwell | 1 Comments Filed under: experience, trends, The Fantastic Tavern, EMC Consulting, community, #TFTLondon, Social

• The Fantastic Taverns hits the Big Apple (again) – From Twit to Twitter

  On Wednesday 3rd November we are taking The Fantastic Tavern to New York for an evening meeting of minds to share insights, expertise, experience and beer. The theme of the evening is “ From Twit to Twitter ” Time: 6:30pm onwards Venue: Houndstooth Pub Read More... Posted 14 October 2010 16:46 by matthew.bagwell | 0 Comments Filed under: experience, trends, The Fantastic Tavern, Twitter, EMC Consulting, #TFTNYC, Social, Social Media

• Now that’s what I call Fantastic - The Lock Inn and Fantastic Awards 2010

  You know when a Fantastic Tavern event has been a success when it’s about 6pm the following day when you’re sober enough to actually start typing... I mused in the spring, "What would happen if we did 10 Fantastic Taverns in one day?" Now we know! For Read More... Posted 27 September 2010 12:07 by matthew.bagwell | 1 Comments Filed under: user centered design, experience, brand proposition, customer experience, brand, design, planning, trends, The Fantastic Tavern, Twitter, EMC Consulting, community, Creative Director, #TFTLondon, Apple, ipad, The Lock Inn, #TheLockInn

• I was wrong....

  So yesterday, I wrote a blog about an advert I had seen. That blog is here . The advert had angered me because I thought it represented poor process and execution around centralised marketing. In fact, it appears I was wrong. On further research the headline Read More... Posted 19 August 2010 11:44 by matthew.bagwell | 0 Comments Filed under: experience, brand proposition, brand

• What's wrong with this advert?

  It's an ok car. In fact, it's probably quite an attractive car, despite the rather unconventional angle of this pack shot. It's even got red brakes like a real sports car. She has red lipstick too. See what they did there? Hey, I'm not going to criticise Read More... Posted 18 August 2010 14:11 by matthew.bagwell | 1 Comments Filed under: experience, brand

• The Lock Inn / The Fantastic Tavern Awards

  The Fantastic Tavern's first Lock Inn is a little like a normal TFT but will have some key differences; it's an extended programme, running over the course of the day and we'll spend much of it sober.  Don't get too downhearted, it's still going Read More... Posted 19 July 2010 15:36 by matthew.bagwell | 2 Comments Filed under: user centered design, experience, brand proposition, customer experience, brand, design, planning, trends, The Fantastic Tavern, EMC Consulting, community, #TFTLondon, The Lock Inn, #TheLockInn

• A problem with Wind

  The EMC Consulting building is 'around the corner' from the Blue Fin Building, Southwark Street, London. The building was designed by the award-winning architectural practice Allies and Morrison who were also responsible for the Royal Festival Hall New Read More... Posted 10 May 2010 14:20 by matthew.bagwell | 0 Comments Filed under: user centered design, experience, customer experience, design, #TFT

• God really is in the details (and the brand) - TFT #4 event thoughts

  Thanks to everyone who came to The Fantastic Tavern last night. It’s great to see that the Taverniers community is steadily growing (200+ and counting) and I am committed to continuing (and improving) this event in 2010. Follow me on twitter to see what Read More... Posted 30 October 2009 11:47 by matthew.bagwell | 1 Comments Filed under: experience, The Fantastic Tavern, EMC Conchango, #TFT, EMC Consulting, community, Creative Director

• What's so fantastic about The Fantastic Tavern then?

  What's so fantastic about The Fantastic Tavern then? Maybe it's the Tavern - the last event saw us at The Roebuck - a fine old London hostelry . Or maybe its the ale - certainly plenty was consumed by some of the guests! Thanks to EMC Consulting once Read More... Posted 30 July 2009 15:11 by matthew.bagwell | 6 Comments Filed under: conchango, experience, The Fantastic Tavern, EMC Conchango, #TFT

• The 3rd Fantastic Tavern - Total Experience Design

  Following the success of the 1 st and 2 nd Fantastic Taverns, we are back for the 3 rd time. Date: Thursday 9 th July Time: 6:30 onwards Venue: The Roebuck , 50 Great Dover Street SE1 4YG It’s no longer the case that digital experience is an adjunct to Read More... Posted 23 June 2009 14:00 by matthew.bagwell | 3 Comments Filed under: conchango, experience, The Fantastic Tavern, EMC Conchango, #TFT