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Ergo

Very random thoughts on a variety of interactive media topics. Broadly looking at experience design, brand, digital consumer strategies, innovation and a fair dollop of user-facing technology. I'm Experience Director at EMC Consulting and you can also find me masquerading as @poleydee on Twitter.

Speaking at MIX 08 in March

It's hard to write blogs! I mean, it's hard to find the time... for me anyway. I like to share though, so if I make a new year's resolution, maybe it's this!

Anyway - I have a good reason to. I'm off to MIX 08 in Las Vegas in March, and I'm speaking too. I've sat in the audience the last two years and often thought we had a lot to bring and this year we get the chance.

The session is called "Virgins, Spaceships and Hobnailed boots". A title I thought wouldn't make it through the censors, but it did!

The topic is really about Total Experience Design and looks at the discipline of Experience Design across digital and real world touchpoints. We're going to look at some very cool case studies (guess who from the title) of where experience is done well and talk to the people who did it. Then we're going to back this up with some tips, tools and approaches to experience planning and setting digital 'touch' strategies.

And.. we might have some goodies to give away too! And actually, they're pretty good! But more on that another day. Let's hope they MIX organisers book a big room! :)

Anyway - anything specific anyone wants to see covered, questions, or ideas on how to make it as interesting and useful as possible, just chime in!
More soon!

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About Paul.Dawson

I started working in 'new media' when it was new... around 1996, doing websites for people like DHL and Cellnet (remember them?) as well as CD-Roms for people like Dorling Kindersley. I joined Conchango in 1999 because I was fed up with the conflicts and overlaps between the companies that we tended to partner with to deliver these things. Usually it was a tech company and a marketing agency. Neither had the user's needs in mind, and both were trying hard to take business away from each other. So at Conchango I saw the opportunity to create an integrated team, who as a result of all being on the same side, and following good user centred design process, delivered better stuff for both our clients and their customers. Bizarrely, now that we have teams who truly understand all these aspects of projects, we now partner very well with both tech and creative companies! So we built an interactive media team who do design, branding and user experience, and since 2006 have consistently been rated best in Europe at this by Forrester Research. Which was nice! Since then I've worked on digital strategy and innovation for companies like Virgin Atlantic, Barclays, Tesco and other great clients as part of EMC Consulting. Now I spend a lot of time evangelising to customers and at conferences, about what EMC Consulting do in the field of Customer and Brand Experience, as well as still working for real clients on real projects. The final thing I do is look out for what new user-facing technologies will be relevant to us, our customers and consumesrs. I help shape how we adopt them, and how we apply them, and how we build the skills we need to be the best at them.

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