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Ergo

Very random thoughts on a variety of interactive media topics. Broadly looking at experience design, brand, digital consumer strategies, innovation and a fair dollop of user-facing technology. I'm Experience Director at EMC Consulting and you can also find me masquerading as @poleydee on Twitter.

Deep, and even deeper

 

When you get a new technology like Seadragon, you first work out how to get it out there in the hands of people who can use it in anger, and then you incubate it.

In the case of Seadragon, Blaise Aguera y Arcas first showcased it very publicly at TED last year. Since then, the team at Microsoft Live Labs who own the technology decided on an approach to making the technology accessible and available to developers, and now they've also extended it out to others too.

Silverlight 2.0 gave developers access to this technology in the form now known as DeepZoom, which is a sub-set of Seadragon functionality - but still plenty of functionality for the uses we're putting it to with our eCommerce clients and others.

PhotoZoom is an application written by Matt at Live Labs, and it's an incubation project, meaning that the application itself provides an easy accessible interface for the less technical likes of you and me so that we can easily see the potential of the technology, and tailor it to be appropriate to our clients. It's purely an incubation project today, so don't expect it to deal with albums over 100MB in size, or to have all the interface niceties and error trapping you'd expect from a mature production application (although it's actually very good anyway!). I was even seeing enhancements being built on to the app whilst I was using it - nice service from Matt at Live Labs!

So step 1 - get a bunch of images. The higher resolution the better.

Step 2 - go sign in using your LiveID (Live (Instant) Messenger ID) and create an alias. Mine is PaulAtConchango.

Step 3 - name your new album.

Step 4 - hit browse, select all your images and that's it!

Step 5 - wait... this stuff does take some putting together, so you need to have some patience but it seems to be getting faster and faster by the minute!

Here's my latest - taken from all the images on Flickr tagged 'whatsinmybag'.

Enjoy! For best results, use your mouse's scroll-wheel...

Published 25 March 2008 17:08 by Paul.Dawson

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About Paul.Dawson

I started working in 'new media' when it was new... around 1996, doing websites for people like DHL and Cellnet (remember them?) as well as CD-Roms for people like Dorling Kindersley. I joined Conchango in 1999 because I was fed up with the conflicts and overlaps between the companies that we tended to partner with to deliver these things. Usually it was a tech company and a marketing agency. Neither had the user's needs in mind, and both were trying hard to take business away from each other. So at Conchango I saw the opportunity to create an integrated team, who as a result of all being on the same side, and following good user centred design process, delivered better stuff for both our clients and their customers. Bizarrely, now that we have teams who truly understand all these aspects of projects, we now partner very well with both tech and creative companies! So we built an interactive media team who do design, branding and user experience, and since 2006 have consistently been rated best in Europe at this by Forrester Research. Which was nice! Since then I've worked on digital strategy and innovation for companies like Virgin Atlantic, Barclays, Tesco and other great clients as part of EMC Consulting. Now I spend a lot of time evangelising to customers and at conferences, about what EMC Consulting do in the field of Customer and Brand Experience, as well as still working for real clients on real projects. The final thing I do is look out for what new user-facing technologies will be relevant to us, our customers and consumesrs. I help shape how we adopt them, and how we apply them, and how we build the skills we need to be the best at them.

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