A few weeks ago I came in to our offices at 36 Southwark Bridge Road, just between Borough Market and Tate Modern, and was confronted with scaffolding and a plain white hoarding. My immediate thought was that this was an awesome blank canvas...
So rather than procastinate around and think it was a good idea and have a bunch of grand schemes as to exactly how clever we could be with it, or refer it to somebody else to make a decision that they would never make without setting up a committee.... one of us checked a couple of legalities, then actually found someone prepared to help us do something about it. With a shelf life of only 6 weeks it was now or never.
So, meet Trav & Danny Wilson (http://www.myspace.com/trav_art)
And here's what they did in about a day:
Here are the stats:
- 17 cans of Montana spray paint
- 3 permanent marker pens
- 8 bottles of Becks
- 1 extra large pepperoni pizza
- 1 night on Anni's sofa
- 5 minutes on YouTube
- 260 tourists getting off coaches outside the office on their way to the Tate Modern or The Globe who got mightily confused
- 2 police officers who stopped and said "you s'posed to be doin' that son?"
It's also Tate Modern's Street Art festival right now.. so it all fitted together beautifully! Nice one boys.
http://www.tate.org.uk/modern/exhibitions/streetart/default.shtm
I don't want to make this post too Conchango, as it's really to show off Trav and Danny's work... but nonetheless, ...
I guess this came to me subconsciously as I did a presentation on the "Slash//Slash Generation" the other week and used this picture to give an example of a brand that was loved by this group. One of several that are loved not because of what they stand for, but the creativity they enable... and then for Trav and Danny to rock up with 20 or so cans of the stuff... Good on you Montana for making stuff like this happen.
Here's their story in their own words on YouTube. Thanks Trav and Danny. I'm really glad you had a good couple of days. It was definitely worth it. Thank you!
Found at: http://betterneverthanlate.blogspot.com/2008/07/conchango-mural.html Thanks!
By the way, if you want to come and work somewhere that thinks like this and isn't too worried to let two 19 year olds from Birmingham loose on their office without pre-approving their work, or art-directing them, and can get that going without reference to a marketing committee because they're empowered to make decisions and get things done... then come work with us: http://www.conchango.com/join-us/