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• Effective advertising is wanted advertising

  With the concept of ‘fluid formats’ where consumers / viewers are setting their own viewing schedules for TV programming through the use of Personal Video Recorders (PVRs) like Tivo and Sky+, advertisers have been worried for a while. For a long time, Read More... Posted 01 October 2008 10:11 by Paul.Dawson | 0 Comments Filed under: User Centred Design, Digital Media, Entertainment, Brand, Experience Design, TV, broadcast, media, advertising, marketing, digital marketing, Innovation

• Brucey proves CPA exists!

  We've been saying for a while now that we've been observing behaviours in users of digital media where they are not consuming digital media alone, but retaining a continuous partial attention (or here ) of multiple media at the same time. In the very Read More... Posted 22 February 2008 23:37 by Paul.Dawson | 2 Comments Filed under: Customer Experience, Entertainment, User Experience, Social Media, Bruce Forsyth, TV, jonathan Ross, facebook, broadcast, media

• Advertisers - Do you not understand? Are you not watching society? At all?

  I saw a slogan on the side of a bus the other day: "Swap laptops for flip-flops" This is the latest in a long line of media and advertising that suggests that the computer is a part of our work lives, and that generally we should loathe it. Read More... Posted 09 August 2007 23:36 by Paul.Dawson | 1 Comments Filed under: Customer Experience, Web 2.0, User Centred Design, Digital Media, Travel, Entertainment, User Experience, trends, Social Media, Total Experience Design

• I bought a bandwagon in Second Life, but they wouldn't let me park it!

  Now, THIS is what Second Life is really about - a Second Life entrepeneur making Second Life money in Second Life with Second Life materials and Second Life skills, and then turning that into a real world living. You can forget about AKQA setting up an Read More... Posted 28 November 2006 22:47 by Paul.Dawson | 3 Comments Filed under: Customer Experience, Web 2.0, Digital Media, Entertainment, Second Life, User Experience

• That darned Chevy ad - Jeeeesus!

  A colleague sent this recently to our internal Web 2.0 group: Chevy prepared core materials then invited web users to build the ultimate ad from them. 30,000 entries. All rubbish or seriously off brand apparently! :) http://wired.com/wired/archive/14.12/tahoe.html Read More... Posted 23 November 2006 10:11 by Paul.Dawson | 1 Comments Filed under: Customer Experience, Web 2.0, Digital Media, Entertainment, User Experience