Welcome to EMC Consulting Blogs

Browse by Tags

• advertising
• Brand
• broadcast
• Bruce Forsyth
• Customer Experience
• digital marketing
• Digital Media
• Entertainment
• Experience Design
• facebook
• file-sharing
• Innovation
• jonathan Ross
• marketing
• media
• Social Media
• Total Experience Design
• User Centred Design
• User Experience

• How to stop illegal file-sharing. The answer. Honestly!

  A letter was sent today from a coalition of representatives of employees in the creative industries, that is nicely covered here at the Guardian online . Essentially, they are saying that the government and broadband providers need to clamp down on illegal Read More... Posted 11 June 2009 16:30 by Paul.Dawson | 1 Comments Filed under: Digital Media, TV, media, file-sharing

• A case-study in stifling innovation: Sainsbury’s

  Tonight, on Channel 4, there was a programme called “I’m running Sainsbury’s” – and on the face of it, it was an awesome exercise in ‘colleague-sourced’ innovation. It was a showcase for Sainsbury’s innovation programme, that took ideas from the Read More... Posted 03 June 2009 00:07 by Paul.Dawson | 3 Comments Filed under: Customer Experience, Total Experience Design, Experience Design, TV, Innovation

• Effective advertising is wanted advertising

  With the concept of ‘fluid formats’ where consumers / viewers are setting their own viewing schedules for TV programming through the use of Personal Video Recorders (PVRs) like Tivo and Sky+, advertisers have been worried for a while. For a long time, Read More... Posted 01 October 2008 10:11 by Paul.Dawson | 0 Comments Filed under: User Centred Design, Digital Media, Entertainment, Brand, Experience Design, TV, broadcast, media, advertising, marketing, digital marketing, Innovation

• Community, Access and Proximity

  Over the years, I've run and been involved in, a large number of 'live' events online that are designed to provide coverage of that event for an online audience. Usually, this also sits alongside some other 'coverage' in another medium. When I used to Read More... Posted 30 July 2008 16:35 by Paul.Dawson | 0 Comments Filed under: Customer Experience, User Centred Design, User Experience, TV, broadcast, media, marketing

• Brucey proves CPA exists!

  We've been saying for a while now that we've been observing behaviours in users of digital media where they are not consuming digital media alone, but retaining a continuous partial attention (or here ) of multiple media at the same time. In the very Read More... Posted 22 February 2008 23:37 by Paul.Dawson | 2 Comments Filed under: Customer Experience, Entertainment, User Experience, Social Media, Bruce Forsyth, TV, jonathan Ross, facebook, broadcast, media