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• Effective advertising is wanted advertising

  With the concept of ‘fluid formats’ where consumers / viewers are setting their own viewing schedules for TV programming through the use of Personal Video Recorders (PVRs) like Tivo and Sky+, advertisers have been worried for a while. For a long time, Read More... Posted 01 October 2008 10:11 by Paul.Dawson | 0 Comments Filed under: User Centred Design, Digital Media, Entertainment, Brand, Experience Design, TV, broadcast, media, advertising, marketing, digital marketing, Innovation

• Post Virginity

  Well, I had a great time at MIX08. The session I thought went really well, and the feedback from people who were there was really good. The session is now up at: http://visitmix.com/blogs/2008Sessions/C03/ and this is also the place to give your feedback. Read More... Posted 11 March 2008 22:46 by Paul.Dawson | 0 Comments Filed under: Customer Experience, Web 2.0, User Experience, trends, Social Media, Brand, MIX08, Experience Design, Public Speaking, advertising, digital marketing, Virgin, Virgin America

• Facebook's targeted advertising

  Much is talked about Facebook's ability to do very targeted advertising, based on pretty much anything in your profile, from location, to religion. Scary... but legal in the US anyway (no Data Protection Act or European Privacy in Electronic Communications Read More... Posted 03 March 2008 10:22 by Paul.Dawson | 1 Comments Filed under: Web 2.0, Social Media, facebook, advertising, marketing, digital marketing