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NOTE: My blog has now moved to HTTP://WWW.SOCIALEFFECT.ORG with all new content aggregated at HTTP://RIZWANTAYABALI.INFO - I'm writing about social business, change and human transformation, customer centricity and organisational design. Please change your subscription link to http://feeds.feedburner.com/socialeffect

 

To lurk or not to lurk... difficulties with commenting on blogs

Something that continues to amaze me is the fact that while the whole point of blogging is to share and communicate your thoughts and experiences to the wider world out there, the interactivity built into blogging software and formats is shockingly limited. If I wanted to communicate in a static way I'd put up a web-page not a blog. I put up blogs because I want them to become seeds for discussion points - to get other people involved and to get involved in return. But the only mechanism for discourse provided on most blogs is a space to comment. All very well, but once someone has commented, how can I, as the author or even participant, explore or take that thread of thought to its conclusion if I can't respond specifically to that comment? Writing another comment on the blog is not the same thing. They need to be linked.

And that in a nutshell is why most people just lurk and never bother to comment, and why I believe that while blogs sometimes make interesting reading, as a community tool they are dead in the water until their structure changes to become more like discussion threads. I can't see any reason for why blog softwares don't do this as standard, other than its just the way they originally started in the primitive days of when web logs were simply online diaries - and that basic and static format has since become the norm.

The funny thing is that I see blogs as clearly the logical next step in online discussion, but while forums and discussion threads seem to be dying out or surviving firmly in computer geek world, few sites out there seem to be making the simple connection and evolving blogging software to enable this extension. This blog format of course is a perfect point in case. Go ahead and comment. You know I can't really reply and we can't really discuss this further. Not that satisfying is it??

Published 26 November 2006 21:35 by Rizwan.Tayabali

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Richard.Wand said:

Part responsibility lies with the blogger who needs to apply techniques to encourage lurkers to contribute. See my previous blog - 'Do we need .Net Developers?' - http://blogs.conchango.com/richardwand/archive/2006/10/25/Do-we-need-.Net-Developers_3F00_.aspx

Also worth reading Jakob Nielsen's article 'Participation Inequality: Encouraging More Users to Contribute' - http://www.useit.com/alertbox/participation_inequality.html

You can always respond to a comment by posting a comment against your blog - bloggers regularly do this and as far as I'm aware it doesn't breach blogging etiquette.

November 27, 2006 09:43
 

Rizwan.Tayabali said:

Rich, your comment illustrates my point well. The very fact that we have to work hard at devising ways of encouraging people to respond proves that blogging is missing a trick as a community tool, and this can essentially be boiled down to the fact that the user experience is flawed. Imagine if five other people had commented before I got a chance to get back to you, this would make no sense at all, because there'd be no thread, and I'd have to waste effort figuring out how to explain that I was replying specifically to you.

If we could comment on comments, and carry on discussions we wouldn't have to expend so much energy on trying to engage with readers, and I'd suggest that odds are more people would be inclined to their share experience, thoughts and knowledge.

November 27, 2006 10:32
 

Richard.Wand said:

I'll continue this thread to further illustrate Riz's frustrations that comments are not threaded.

Appears that what you are after is a Blog integrated with the functionality of a Forum.

So this blog 2.0 remains an online journal made up of postings (remains posting-centric) but allows users to participate by holding discussions not only on the post but on discussions that splinter off from this post.  So the post becomes a container for threads.

This might go some way to encouraging lurkers to contribute as web forums are a more familiar community tool, dating back to 1995.

November 27, 2006 13:28
 

john.rayner said:

Personally I think that web technologies (i.e.  anonymous browsing) and human nature conspire to result in lots of lurkers.  But I agree that comments on a blog post are unsatisfying.  For example, if I respond to a comment left on one of my blog posts, the person leaving the comment should be emailed.  Also, if you aren't signed in then you get a message "New comments to this post are disabled" rather than "Please login to leave a comment".  These are small points, but they all conspire against interactive communication.

November 27, 2006 16:54

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About Rizwan.Tayabali

Background in business and management consulting. Current focus - Social Business and Social Enterprise.

Contact: http://rizwantayabali.info or email at rizwan dot tayabali at gmail dot com
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