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• Personalisation vs Customisation

  A recent question around the area of personalisation and customisation as part of the web offering of mature retail brands got me thinking about this post, because it's an issue I've seen with a number of organisations. The first problem lies Read More... Posted 31 October 2007 12:05 by Rizwan.Tayabali | 0 Comments Filed under: Branding, User Experience, Retail, Customer Experience, eCommerce, Business Intelligence, Customer Engagement