Welcome to EMC Consulting Blogs

Last Friday Malcolm Beaton started a thread on our internal User Experience and Agile Community mailing lists - on how User-Centered Design and Agile can work together and any friction that may occur. Simon Bennett, one of our Agile Coaches, made a point that resonated - any problem may be "related to *how* we’re doing UX and/or Agile, ...

I hear a lot of people justifying, prioritising or rejecting site features based upon the user and their needs. This is not surprising considering that the user is the cornerstone of the UCD process. However, I suggest that we should stop thinking about the user and start thinking about roles such as Readers, Producers, Viewers, Browsers, Shoppers ...