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  • UCD 102 : Techniques: Research

    Second in a series of however many we end up with! Coming towards the end of the series is a look at how we are having to move beyond mere 'usability' in to Total Experience Design, and also discussion of how UCD as an underlying discipline is driving innovation. But that's all just to keep you subscribed if you think you've got a handle on the ...
    Posted to Ergo (Weblog) by Paul.Dawson on July 22, 2010
  • MIX 09 here we come! Total Experience Design goes all bricky…

    OK, with just a week to go it’s time to tell you what we’re doing at MIX this year. Last year, I looked at a whole bunch of stuff in Virgins, Spaceships and Hobnailed Boots but we focused in on a few things like the power of brand experience, and how you go about it with the philosophy of Total Experience Design where you have to look wider than ...
    Posted to Ergo (Weblog) by Paul.Dawson on March 11, 2009
  • Microsoft Surface – where are we at?

    With the official launch of Microsoft Surface in Europe just a week or so away, I thought it was time I updated the world on what we’re doing with it. As a Microsoft Surface partner, based in London, working across the entire Europe and EMEA region, but part of a global organisation, we’ve been working with Microsoft Surface for over six months ...
    Posted to Ergo (Weblog) by Paul.Dawson on February 24, 2009
  • The Tesco @ Home story, an exercise in innovation

    It's a few weeks now since I got back from the Microsoft Professional Developers Conference (PDC) in LA. This was a different conference for me. Normally, I would be at a conference to present on topics like Experience Design, Digital Innovation, or some user interface related technology / design topic. And this would be to a mixed audience of ...
    Posted to Ergo (Weblog) by Paul.Dawson on November 19, 2008
  • The potential Surface ecosystems

    In my last post on Microsoft Surface, I mentioned that some of the business and brand people we spoke to about Surface didn’t immediately see the opportunity. Or rather, they didn’t see a cost-justifiable opportunity when set within the current environment of the Surface ecosystem. The latter is particularly true in the media business. A Brand ...
    Posted to Ergo (Weblog) by Paul.Dawson on November 17, 2008
  • Reacting to Surface – Part 1

    Microsoft Surface in Europe is out in the open, and we’re now allowed out and about to talk to people and show them Surface in action. So, the last few weeks have seen us out and about a lot with our Microsoft Surface devices. A lot of communication internally to help our own teams understand the medium, and its unique interaction paradigms; as ...
    Posted to Ergo (Weblog) by Paul.Dawson on November 17, 2008
  • It’s official – Microsoft Surface hits Europe

    Since Conchango signed up to be design and development partners for Microsoft Surface in the UK, US and EMEA, we’ve been waiting for one thing to fall into place; the news that Microsoft can officially ship Surface devices outside of the US. On Friday, I had news from the Microsoft Surface team that they are ready to begin shipping to Europe ...
    Posted to Ergo (Weblog) by Paul.Dawson on November 10, 2008
  • UCD 101

    Ok, I've been meaning to post this for a while, so sorry it's late... but I talk a lot about 'experience' and user-centred design, and occasionally, I stumble across someone who doesn't come from my universe and isn't as keenly aware of what some of this means. So here begins, hopefully, a small series of blogs on the basic principles of ...
    Posted to Ergo (Weblog) by Paul.Dawson on July 22, 2008
  • Deep, deep, deeper deep down

      My good pal Steve Clayton posted tonight about my session at MIX and referenced an audience member, who was indeed from Otto, the company who own the Oli brand. Yes, he said that the LookBook functionality we invented and then built for them has double the conversion rate from a standard non-LookBook user on the website. And I agree with ...
    Posted to Ergo (Weblog) by Paul.Dawson on March 18, 2008
  • Gorillas in our midst

    Steve Clayton sent this around a little earlier in his 'Friday Thing' - always a joy! If you haven't seen this viral video and TV advert put out by Transport for London, then click through now and do the test. Steve guaranteed that you would; A) Laugh a lot B) Send it to your friends I agree.. so do the test now! It's all about whether or ...
    Posted to Ergo (Weblog) by Paul.Dawson on March 14, 2008
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