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All Tags » Diary Of A Madm... » brand identity
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The world is a very different place than what it was 20 years ago!Nice opening statement from the ‘school of the bloody obvious’ isn’t it?Well you would think so, 20 years ago back in 1991 we were a very different breed, we had a taster of technology that would eventually help revolutionize our way of life, supported through wire-free networks and ...
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At what point do retailers embrace the social shopping sphere? From reviews, comments, payments, marketing and brand voice, where and how do they begin? There are so many social networks and sites here today gone tomorrow that retailers and brands are concerned that there either too late, too early or will waste their money on something that ...
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I’ve been talking about the state of the high street for my last few posts and of course will continue to discuss and debate the future and where there could be some light at the end of the tunnel (looking specifically at the launch of Wellworths - a great well done to Claire Robertson and her team or re-invigorated and re-invented retail takes a ...
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Continuing the 360° Retail theme that I started in July this is the next instalment - that when completed you will have the fundamentals of a 360° Retail Guide.
Staff & Operations
In retail one of the biggest assets is of course the staff. These are the customer facing element of the retail business. They hold such value that ...
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...TO LATE!!!
As most (hopefully ALL) retailers know Easter is the second most important trading time after Christmas!
However - how many retailers were ready for this Easter ?? - because this Easter is going to be tough ride...
Most retailers will have planned Xmas >> Winter Sale >> Easter - roughly in that order - base their ...
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With the 2008 Retail Week Conference coming to London next week (which Conchango is one of the key Sponsors)- I thought that an objective view of the traditional high street was in order to see how in this e-commerce focused age how retailers are coping in the 21st Century and what (if any..) new initiatives and learnings from the digital age have ...
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