Welcome to EMC Consulting Blogs

In 2011 Google did the unthinkable or for a lot of people, the “about time” by dropping their all new Panda algorithm that would change the old school way that it had spidered and indexed sites previously. This in part was a pre-cursor for Google+ and more social results, but more importantly to weed out and drop the spam and poor content that ...

2011 ended pretty much as it began, and at the same lightening speed... seems to be true what your parents and grand parents tell you, that the older you get the quicker the time passes, and this year seemed to go particularly fast, well in this bloggers opinion at least! 2011 saw a number of key events, and one of those was the inevitable ...

We live in a connected planet - one world, one voice? Perhaps not, but technology has enabled a wider reaching voice, a voice of the previously muted, gagged, censored... but no more. What has technology unleashed? A torrent of people round the world sharing images, stories, support, freedom and some heartfelt plea's, but not for money, but to ...

What else is bubbling away in the darkened beanbags in Silicon Valley that is blending the Geek thinking with your average consumer of social stuff... Facebook  developers have been busy creating some great applications and platform developments, as they continue to rally to Mark Zuckerberg's vision of Facebook being the next pervasive ...

My how we have come a long way since I first began in Retail, goodness that was over 20 years ago! Back then we had no internet, comparison shopping was walking down main street, or the emerging shopping malls. Social Commerce was listening to what your friends had said about a product or store, and whatever the store had information ...

At what point do retailers embrace the social shopping sphere? From reviews, comments, payments, marketing and brand voice, where and how do they begin? There are so many social networks and sites here today gone tomorrow that retailers and brands are  concerned that there either too late, too early or will waste their money on something that ...

  Ok, so I read the post referred to by a few around Twitter yesterday, and it’s a good post: http://www.skelliewag.org/why-no-one-is-a-social-media-expert-895.htm I said in my earlier post that we needed to define our expertise, and Skellie makes some good points on why it’s simply not possible to be an expert in social media, mainly ...

As more of us get 'hooked up' and start settling into our digital communications lifestyle, more people I know are going through a learning curve that for many of us we went through nearly 10 years ago. It's easy to forget this stuff, so when a friend asked me for advice on getting rid of spam, I thought I'd blog it too. Maybe you've got a ...

I saw a slogan on the side of a bus the other day: "Swap laptops for flip-flops" This is the latest in a long line of media and advertising that suggests that the computer is a part of our work lives, and that generally we should loathe it. Also that it is never part of our leisure lives; something we might actually enjoy ...