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IT’S A DIGITAL LIFEPeople in the 21st Century increasingly perceive themselves and each other through their“digital selves.” The digital self, which can be made up of avatars, blogs, profiles, posts,tweets, videos, images, statuses, likes, check-ins, badges—and much more—communicates,transacts, and interacts with others in a “social fabric” of ...

In 2011 Google did the unthinkable or for a lot of people, the “about time” by dropping their all new Panda algorithm that would change the old school way that it had spidered and indexed sites previously. This in part was a pre-cursor for Google+ and more social results, but more importantly to weed out and drop the spam and poor content that ...