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  • Buy Cheap, Pay Later (revisited)

    Over four years ago I posted ‘Buy Cheap, Pay Later’, which warned of the perils of purchasing from discount retailers that sell cheap and support their low profit margin by a ‘sod you’ customer services policy. After 4 years of mostly positive online shopping experiences, it’s easy to get complacent and start drifting away from those online ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on October 17, 2010
  • Conversion, conversion, conversion – EMC Conchango become Google Conversion Professionals!

    This week it was announced that we, EMC Conchango, are one of the first partners to be accredited by Google in their new Conversion Professionals program. Not only are we delighted to have been selected after a rigorous process of interviews, exams and more interviews but more importantly we’re delighted that Google has got behind the whole ...
    Posted to Zia Zareem-Slade's Blog (Weblog) by zia.zareem-slade on July 2, 2009
  • WOW marketing: The difference cultural values can make.

    Fancy  hitting $1 billion in gross merchandise sales despite what’s going on in the economy? Or how about debuting at #23 on the FORTUNE Magazine’s ‘100 Best Companies To Work For’ list? If either of these sound interesting to you, then ask yourself what are your company’s core cultural values? Is your first thought about where you might ...
    Posted to Zia Zareem-Slade's Blog (Weblog) by zia.zareem-slade on April 7, 2009
  • A new take on bricks & clicks

    Over the past few years there has been a lot of talk about the death of the high street as a result of the web. It's always been my view that the web will not gobble up the high street or retail park but that the two mediums provide an array of opportunities both for retailers and for us, the customer. The great thing is that the rise of ...
    Posted to Zia Zareem-Slade's Blog (Weblog) by zia.zareem-slade on April 7, 2009
  • Consider the entire customer journey before you go blame the checkout...

    I’m taking a respite from my recent glut of multi-touch posts and jumping back in to the web paradigm with one of my favorite ecommerce topics – the online checkout process.  An online retailer has asked me to solve the mystery of why a high number of shoppers are going AWOL during their checkout process. My concern is that I am ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on March 8, 2009
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