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  • Conversion, conversion, conversion – EMC Conchango become Google Conversion Professionals!

    This week it was announced that we, EMC Conchango, are one of the first partners to be accredited by Google in their new Conversion Professionals program. Not only are we delighted to have been selected after a rigorous process of interviews, exams and more interviews but more importantly we’re delighted that Google has got behind the whole ...
    Posted to Zia Zareem-Slade's Blog (Weblog) by zia.zareem-slade on July 2, 2009
  • WOW marketing: The difference cultural values can make.

    Fancy  hitting $1 billion in gross merchandise sales despite what’s going on in the economy? Or how about debuting at #23 on the FORTUNE Magazine’s ‘100 Best Companies To Work For’ list? If either of these sound interesting to you, then ask yourself what are your company’s core cultural values? Is your first thought about where you might ...
    Posted to Zia Zareem-Slade's Blog (Weblog) by zia.zareem-slade on April 7, 2009
  • A new take on bricks & clicks

    Over the past few years there has been a lot of talk about the death of the high street as a result of the web. It's always been my view that the web will not gobble up the high street or retail park but that the two mediums provide an array of opportunities both for retailers and for us, the customer. The great thing is that the rise of ...
    Posted to Zia Zareem-Slade's Blog (Weblog) by zia.zareem-slade on April 7, 2009
  • Electrical Retailer short circuits...

    Yesterday’s London Paper, shortly followed by the Retail Week site, are reporting tabloid uproar at Comet’s decision to implementing a listing fee of up to £15,431 for manufacturers to be stocked across their 250 retail outlets. While retailers have been playing this game for many years, the current outrage highlights a deeper industry issue ...
    Posted to Zia Zareem-Slade's Blog (Weblog) by zia.zareem-slade on January 28, 2009
  • Storm's A-Comin'

    We’re all doomed. According to some of the more alarmist news publications, we in the UK are plunging headlong into a recession which will have families out on the streets and so on and so forth. No one will be able to afford to pay their astronomical fuel bills and spiraling mortgage costs, let alone having cash they could call ...
    Posted to Retail Reality (Weblog) by dan.wilkinson on October 28, 2008
  • Back to Basics

    As someone who relies on the health of the online retail market to pay his rent every month, I’m probably not the first person you’d expect to welcome a forecasted slowdown in the annual growth in online sales. However, Verdict have recently announced that this growth is currently in the neighbourhood of 30% which, whilst still robust, ...
    Posted to Retail Reality (Weblog) by dan.wilkinson on October 8, 2008
  • User centred (business) design

    Reading through the blogs on this site, you'll notice a good few mentions of UCD - User Centred Design - as a design practice that we're pretty hot on. Although my colleagues on the Interactive Media teams are much more qualified than I am to go into detail about it, core to the technique is ensuring that the users and their needs are clearly ...
    Posted to Retail Reality (Weblog) by dan.wilkinson on September 15, 2008
  • A proliferation of 'channels'

    It's heartening, in this day and age, to see numerous top-flight retailers making significant investment, both in terms of cash and resource, in their online business. Recalling conversations which took place in the early days of this century, when a website was often seen as little more than an indulgence on the part of the marketing ...
    Posted to Retail Reality (Weblog) by dan.wilkinson on July 21, 2008
  • Dear old Ethel

    When a retailer's business hits the rocks, everyone and his dog has an opinion. It's a rare industry whose dirty laundry is so publicly aired as that of high street retail. The announcement earlier this month that Ethel Austin was to go into administration, with the attendant loss of 181 head office jobs and 33 store closures, provoked a fair bit ...
    Posted to Retail Reality (Weblog) by dan.wilkinson on May 2, 2008
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