Welcome to EMC Consulting Blogs

In 2011 Google did the unthinkable or for a lot of people, the “about time” by dropping their all new Panda algorithm that would change the old school way that it had spidered and indexed sites previously. This in part was a pre-cursor for Google+ and more social results, but more importantly to weed out and drop the spam and poor content that ...

I was prompted to write this blog in a sort of pseudo response to an article in the FT  article http://tinyurl.com/RetailFT around the predictions of ecommerce and why there is not the glutton of mass adoption of this medium. Well firstly it is doing very well just now, thank you very much, across Europe online retail sales grew from €98bn in ...

At what point do retailers embrace the social shopping sphere? From reviews, comments, payments, marketing and brand voice, where and how do they begin? There are so many social networks and sites here today gone tomorrow that retailers and brands are  concerned that there either too late, too early or will waste their money on something that ...

I’ve been talking about the state of the high street for my last few posts and of course will continue to discuss and debate the future and where there could be some light at the end of the tunnel (looking specifically at the launch of Wellworths - a great well done to Claire Robertson and her team or re-invigorated and re-invented retail takes a ...

Digital Nutshell: Issue 4 – MidemNet 2009 Special ~ Digital Music 2.0 Next stop after Las Vegas (as well as a brief stop over in Gibraltar – full analysis of the Online Gaming industry coming soon…) was onto Cannes and the MidemNet digital Music conference – and what could be classed as the Music industrys defining year such as the web was 2 ...

Continuing the 360° Retail theme that I started in July this is the next instalment - that when completed you will have the fundamentals of a 360° Retail Guide. Staff & Operations In retail one of the biggest assets is of course the staff. These are the customer facing element of the retail business. They hold such value that ...

...TO LATE!!! As most (hopefully ALL) retailers know Easter is the second most important trading time after Christmas! However - how many retailers were ready for this Easter ?? - because this Easter is going to be tough ride... Most retailers will have planned Xmas >> Winter Sale >> Easter - roughly in that order - base their ...

With the 2008 Retail Week Conference coming to London next week (which Conchango is one of the key Sponsors)- I thought that an objective view of the traditional high street was in order to see how in this e-commerce focused age how retailers are coping in the 21st Century and what (if any..) new initiatives and learnings from the digital age have ...

In my last blog I talked about the apparent "worth" of the internet to advertisers and marketing people - and also touched on a forthcoming blog around Google's Video Ads (which would be this one..) and the future of this space moving forward. To begin let's go back to a time (if you are old enough to remember) when UK ...