Welcome to EMC Consulting Blogs

OK, with just a week to go it’s time to tell you what we’re doing at MIX this year. Last year, I looked at a whole bunch of stuff in Virgins, Spaceships and Hobnailed Boots but we focused in on a few things like the power of brand experience, and how you go about it with the philosophy of Total Experience Design where you have to look wider than ...

I had the privilege of meeting and listening to Bill Buxton last week at the MIX UK Conference down in Brighton. Bill is now Principal Researcher at Microsoft, and in his keynote, he talked about changing Microsoft from within. A good Register article on it is here. A few things he said resonated, and one came to mind when I saw Swype. This is a ...

Ok, I've been meaning to post this for a while, so sorry it's late... but I talk a lot about 'experience' and user-centred design, and occasionally, I stumble across someone who doesn't come from my universe and isn't as keenly aware of what some of this means. So here begins, hopefully, a small series of blogs on the basic principles of ...

Amazon - purveyor of books. Sorry, purveyor of books and CDs. Sorry, books, CDs and videos DVDs. Actually, I guess it's now books, CDs, DVDs, t-shirts, cameras, mp3 players, duvets, ovens, garden gnomes,... you get the idea. Well, they've finally forgotten why they came to the party in the first place. They're so overwhelmed ...

Now, I'm not one to keep quiet about a new customer self service device that I think is lacking, and today is no exception. Recently, South West Trains implemented almost overnight a replacement to their station self-service ticket machines. The devices are touch screen operated and only accept card payments from cards that have a smart chip ...