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  • Effective advertising is wanted advertising

    With the concept of ‘fluid formats’ where consumers / viewers are setting their own viewing schedules for TV programming through the use of Personal Video Recorders (PVRs) like Tivo and Sky+, advertisers have been worried for a while. For a long time, we’ve held the attitude at Conchango that to get the attention of viewers is not hard, but to ...
    Posted to Ergo (Weblog) by Paul.Dawson on October 1, 2008
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