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  • “Why Zappos are the bomb!” time to explain…

    Even when you work with world-class brands (retailers, mobile phone companies, finance companies, all sorts…) they still ask who in the world does digital customer experience the best. So, often they ask “who is the best in our industry online?” and often ask us the same question more generally, looking to find examples to follow from other ...
    Posted to Ergo (Weblog) by Paul.Dawson on May 12, 2009
  • MIX 09 here we come! Total Experience Design goes all bricky…

    OK, with just a week to go it’s time to tell you what we’re doing at MIX this year. Last year, I looked at a whole bunch of stuff in Virgins, Spaceships and Hobnailed Boots but we focused in on a few things like the power of brand experience, and how you go about it with the philosophy of Total Experience Design where you have to look wider than ...
    Posted to Ergo (Weblog) by Paul.Dawson on March 11, 2009
  • Microsoft Surface – where are we at?

    With the official launch of Microsoft Surface in Europe just a week or so away, I thought it was time I updated the world on what we’re doing with it. As a Microsoft Surface partner, based in London, working across the entire Europe and EMEA region, but part of a global organisation, we’ve been working with Microsoft Surface for over six months ...
    Posted to Ergo (Weblog) by Paul.Dawson on February 24, 2009
  • The Tesco @ Home story, an exercise in innovation

    It's a few weeks now since I got back from the Microsoft Professional Developers Conference (PDC) in LA. This was a different conference for me. Normally, I would be at a conference to present on topics like Experience Design, Digital Innovation, or some user interface related technology / design topic. And this would be to a mixed audience of ...
    Posted to Ergo (Weblog) by Paul.Dawson on November 19, 2008
  • The purpose of computing is insight, not numbers

    (Quote from Richard Hamming an American Mathematician and the founder and president of the Association for Computing Machinery) As an Experience Planner at Conchango an important part of my job is gathering insight, adding value to business by finding what has escaped the sight of others. Insight is a favourite word of mine and one that is often ...
    Posted to Tracy Goddings' Blog (Weblog) by Tracy.Godding on April 14, 2008
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