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In my last post on Microsoft Surface, I mentioned that some of the business and brand people we spoke to about Surface didn’t immediately see the opportunity. Or rather, they didn’t see a cost-justifiable opportunity when set within the current environment of the Surface ecosystem.
The latter is particularly true in the media business. A Brand ...
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Microsoft Surface in Europe is out in the open, and we’re now allowed out and about to talk to people and show them Surface in action. So, the last few weeks have seen us out and about a lot with our Microsoft Surface devices. A lot of communication internally to help our own teams understand the medium, and its unique interaction paradigms; as ...
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