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  • A definition: Total Experience Design

    If you follow this link you’ll see how much we talk about Total Experience Design here at EMC Consulting (formerly Conchango) and I recently gave a talk at the Forrester Marketing Forum Europe where we also talked about it as an approach to orchestrating experiences, even marketing ones. However, after finding a few references to Total Experience ...
    Posted to Ergo (Weblog) by Paul.Dawson on December 1, 2009
  • Total Experience Design at MIX09

    I was lucky enough again to be able to present at MIX this year (you can see some slides from it scattered in this post and the video link is here). MIX09 for me was the first time I’ve really seen design be the major talking point and a key focus for the Microsoft organisers. A lot of this boiled down to one man: Bill Buxton. Bill is Principal ...
    Posted to Ergo (Weblog) by Paul.Dawson on March 26, 2009
  • MIX 09 here we come! Total Experience Design goes all bricky…

    OK, with just a week to go it’s time to tell you what we’re doing at MIX this year. Last year, I looked at a whole bunch of stuff in Virgins, Spaceships and Hobnailed Boots but we focused in on a few things like the power of brand experience, and how you go about it with the philosophy of Total Experience Design where you have to look wider than ...
    Posted to Ergo (Weblog) by Paul.Dawson on March 11, 2009
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