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  • Now that’s what I call Fantastic - The Lock Inn and Fantastic Awards 2010

    You know when a Fantastic Tavern event has been a success when it’s about 6pm the following day when you’re sober enough to actually start typing... I mused in the spring, ''What would happen if we did 10 Fantastic Taverns in one day?'' Now we know! For one thing, doing an all day event with three tracks of speaker sessions, breakfast, lunch, ...
    Posted to Bagwell's blog (Weblog) by matthew.bagwell on September 27, 2010
  • The Lock Inn / The Fantastic Tavern Awards

    The Fantastic Tavern's first Lock Inn is a little like a normal TFT but will have some key differences; it's an extended programme, running over the course of the day and we'll spend much of it sober.  Don't get too downhearted, it's still going to be fun packed, interactive (am I the only one struggling with the overuse of that word) and ...
    Posted to Bagwell's blog (Weblog) by matthew.bagwell on July 19, 2010
  • A definition: Total Experience Design

    If you follow this link you’ll see how much we talk about Total Experience Design here at EMC Consulting (formerly Conchango) and I recently gave a talk at the Forrester Marketing Forum Europe where we also talked about it as an approach to orchestrating experiences, even marketing ones. However, after finding a few references to Total Experience ...
    Posted to Ergo (Weblog) by Paul.Dawson on December 1, 2009
  • The Twitter Effect at The Fantastic Tavern - what happened....

    The Fantastic Tavern returned two weeks ago (sorry for the delay in writing this but an adventure in Japan took presidence), reformatted and in a new location, The Leather Exchange. This time the food was so much better and didn’t run out and there was just enough beer and wine to last the evening. The community is growing – there are over 100 ...
    Posted to Bagwell's blog (Weblog) by matthew.bagwell on May 18, 2009
  • I am not a writer. I fear words.

    Last week, a creative called Paul Arden lost his battle with a long-term illness. While you might not realise it, you probably know the man’s work even though you may not recognise the name. Remember the hundreds of people walking from the sea to converge as a big smiling face for British Airways? Or the iconic branding device of a slash in ...
    Posted to Bagwell's blog (Weblog) by matthew.bagwell on April 15, 2008
  • That iphone

    Yes, it is pretty. And even now, people are fascinated by it if you have one. But boy, am I glad I didn't buy one. I have been trialling one for the last few days. I have learned to live life near a charger - and I haven't used it to do email and make very few voice calls. The battery life is woeful. And using the web is like it used to be ...
    Posted to Bagwell's blog (Weblog) by matthew.bagwell on April 14, 2008
  • Post Virginity

    Well, I had a great time at MIX08. The session I thought went really well, and the feedback from people who were there was really good. The session is now up at: http://visitmix.com/blogs/2008Sessions/C03/ and this is also the place to give your feedback. This is always welcome, and in fact, it's pretty much required! We always encourage brands ...
    Posted to Ergo (Weblog) by Paul.Dawson on March 11, 2008
  • MIX08 - The Signal

    So, blog-writing... dangerous thing. You can reveal things you never thought anyone would read ever... lesson-learned: People read your blogs! Shocking, but apparently true according to Thomas and Mike at The Signal. These guys spend their time reading, chatting, getting shouted at by their boss. Much like my life actually, but I don't have the ...
    Posted to Ergo (Weblog) by Paul.Dawson on January 31, 2008
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