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  • Consider the entire customer journey before you go blame the checkout...

    I’m taking a respite from my recent glut of multi-touch posts and jumping back in to the web paradigm with one of my favorite ecommerce topics – the online checkout process.  An online retailer has asked me to solve the mystery of why a high number of shoppers are going AWOL during their checkout process. My concern is that I am ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on March 8, 2009
  • Managing the Total Customer Experience

    Empire Direct demonstrate how a solid online experience can be undermined by failure to address the total customer experience. Customers may come but get the experience wrong and they won’t come back.    As part of my customer service frustration therapy here is how the story went ...   The colours on our CRT TV had seen better ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on September 4, 2008
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