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In all the work I'm doing at the moment, the most important factor is looking at how people behave. The seemingly insignificant things that people (and brands, for that matter) do can give us incredible insights into our audiences or our customers which help us to create more meaningful experiences, whether that's in the physical or the ...
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Richard Wand just sent this lovely site around - Make a Mixa. It's where you can create and buy your very own "1GB Flash USB drive housed inside a cassette tape shell."
I love the tagline: "undigital your digital". Our nostalgic, rose-tinted focus has finally fallen on the humble cassette tape - that ...
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