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I have talked enough about this topic in various blogs, presentations and events. Sometimes I try to be explicit in the reasoning and other times I add it as a point of reference... So The Long Tail - as described throughout by Chris Anderson and others talks about  - and here I am talking about the digital media Long Tail where unlimited ...

Sorry for the rant at the start of this topic (see Part 1) However we are always a nation of wrong priorities...Anyway Part 2 - is here!Let’s start with a brief history..Filesharing among kids, adults, boys, girls, mums and dads etc.. everyone does it. There is technology coming that will actually make it easier to share files better, smarter, ...

In the second part of our journey with NDM (Non-Digital Man) it was time to track him down and speak to him face to face and see if we can get to the bottom of why he has not adopted a digital lifestyle and see if there is anyway to make sure that he doesn't have a shortened life span by needlessly worrying about stuff that really isn't that ...

Sometimes I think that the music business today could'nt shock or surprise me anymore - then I realise that while we go through this defining phase where you have to think differently and Generation Y has a very different outlook on how they consume their media - then out of the blue a statement from another has-been!Step up Mr Sean Feargal ...