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At what point do retailers embrace the social shopping sphere? From reviews, comments, payments, marketing and brand voice, where and how do they begin? There are so many social networks and sites here today gone tomorrow that retailers and brands are  concerned that there either too late, too early or will waste their money on something that ...

Digital Nutshell: Issue 4 – MidemNet 2009 Special ~ Digital Music 2.0 Next stop after Las Vegas (as well as a brief stop over in Gibraltar – full analysis of the Online Gaming industry coming soon…) was onto Cannes and the MidemNet digital Music conference – and what could be classed as the Music industrys defining year such as the web was 2 ...

Sorry for the rant at the start of this topic (see Part 1) However we are always a nation of wrong priorities...Anyway Part 2 - is here!Let’s start with a brief history..Filesharing among kids, adults, boys, girls, mums and dads etc.. everyone does it. There is technology coming that will actually make it easier to share files better, smarter, ...

In the second part of our journey with NDM (Non-Digital Man) it was time to track him down and speak to him face to face and see if we can get to the bottom of why he has not adopted a digital lifestyle and see if there is anyway to make sure that he doesn't have a shortened life span by needlessly worrying about stuff that really isn't that ...