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  • 2012 Search: Who will find you & how?

    In 2011 Google did the unthinkable or for a lot of people, the “about time” by dropping their all new Panda algorithm that would change the old school way that it had spidered and indexed sites previously. This in part was a pre-cursor for Google+ and more social results, but more importantly to weed out and drop the spam and poor content that ...
    Posted to Diary Of A Madman (Weblog) by Derek.Dunlop on January 4, 2012
  • Social Media Networks & Communication Services: When do you engage and How?

    At what point do retailers embrace the social shopping sphere? From reviews, comments, payments, marketing and brand voice, where and how do they begin? There are so many social networks and sites here today gone tomorrow that retailers and brands are  concerned that there either too late, too early or will waste their money on something that ...
    Posted to Diary Of A Madman (Weblog) by Derek.Dunlop on July 3, 2009
  • The Madman @ MidemNet 2009

    Digital Nutshell: Issue 4 – MidemNet 2009 Special ~ Digital Music 2.0 Next stop after Las Vegas (as well as a brief stop over in Gibraltar – full analysis of the Online Gaming industry coming soon…) was onto Cannes and the MidemNet digital Music conference – and what could be classed as the Music industrys defining year such as the web was 2 ...
    Posted to Diary Of A Madman (Weblog) by Derek.Dunlop on January 23, 2009
  • Divorce or Counselling?: Retailers next move in eCommerce

    What to do? You spent months pouring over your choices, listened to internal concerns and external advice. You raised your CAPEX over 5 years for your businesses eCommerce / web platform - and that was in 2003! Now as 2008 fast approaches it's finale - IT Directors, eCommerce Directors.... now look at what to do next? Review their KPIs and decide ...
    Posted to Diary Of A Madman (Weblog) by Derek.Dunlop on September 1, 2008
  • Video ads for the Internet star (or Google's Click to play Video Ads)

    In my last blog I talked about the apparent "worth" of the internet to advertisers and marketing people - and also touched on a forthcoming blog around Google's Video Ads (which would be this one..) and the future of this space moving forward. To begin let's go back to a time (if you are old enough to remember) when UK ...
    Posted to Diary Of A Madman (Weblog) by Derek.Dunlop on February 24, 2008
  • The value of the Internet (well eyeballs at least)

    The internet - don't you just love it! You can find anything that you want, when you want and wherever you are - you can connect via your iPod, laptop, cell phone, tv or fridge! If you've watched the web grow from it's humble beginnings to where it is now and just how it has become a seamless part of everyone's lives - it's been one hell of a ...
    Posted to Diary Of A Madman (Weblog) by Derek.Dunlop on February 23, 2008
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