Welcome to EMC Consulting Blogs

In 2011 Google did the unthinkable or for a lot of people, the “about time” by dropping their all new Panda algorithm that would change the old school way that it had spidered and indexed sites previously. This in part was a pre-cursor for Google+ and more social results, but more importantly to weed out and drop the spam and poor content that ...

I’ve been talking about the state of the high street for my last few posts and of course will continue to discuss and debate the future and where there could be some light at the end of the tunnel (looking specifically at the launch of Wellworths - a great well done to Claire Robertson and her team or re-invigorated and re-invented retail takes a ...

Well it was very close… and there are a few towns and small cities that will never be the same as the vicious cycle continues on the high street and shopping malls up and down the country. As lots and units become vacant, especially larger ones such left by Woolworths, MFI, Adams, Zavvi etc… and no one to fill them -  the landlords will try ...

Retail readiness... Retail is in the detail... Christmas is coming..READY?? For retailers that have checked, double checked, reviewed, written post-Christmas documents around key learning’s from the past year – and how to ensure that next Christmas is even more successful that the one just passed. The teams then go into overdrive ...

What to do? You spent months pouring over your choices, listened to internal concerns and external advice. You raised your CAPEX over 5 years for your businesses eCommerce / web platform - and that was in 2003! Now as 2008 fast approaches it's finale - IT Directors, eCommerce Directors.... now look at what to do next? Review their KPIs and decide ...

Continuing the 360° Retail theme that I started in July this is the next instalment - that when completed you will have the fundamentals of a 360° Retail Guide. Staff & Operations In retail one of the biggest assets is of course the staff. These are the customer facing element of the retail business. They hold such value that ...

Please welcome the new King - 360° Retail!Just as Web2.0 was a buzz word for a seismic change in the way users interacted and used the internet, the Web2.0 term was over used and wrongly interpreted by both retailers and their internal processes and decision makers that would influence their web strategies. So we (in the consultancy trade) moved ...

...TO LATE!!! As most (hopefully ALL) retailers know Easter is the second most important trading time after Christmas! However - how many retailers were ready for this Easter ?? - because this Easter is going to be tough ride... Most retailers will have planned Xmas >> Winter Sale >> Easter - roughly in that order - base their ...

A recent question around the area of personalisation and customisation as part of the web offering of mature retail brands got me thinking about this post, because it's an issue I've seen with a number of organisations. The first problem lies with semantics - i.e. the definition of personalisation vs customisation with respect to the use ...