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  • Conversion, conversion, conversion – EMC Conchango become Google Conversion Professionals!

    This week it was announced that we, EMC Conchango, are one of the first partners to be accredited by Google in their new Conversion Professionals program. Not only are we delighted to have been selected after a rigorous process of interviews, exams and more interviews but more importantly we’re delighted that Google has got behind the whole ...
    Posted to Zia Zareem-Slade's Blog (Weblog) by zia.zareem-slade on July 2, 2009
  • “Why Zappos are the bomb!” time to explain…

    Even when you work with world-class brands (retailers, mobile phone companies, finance companies, all sorts…) they still ask who in the world does digital customer experience the best. So, often they ask “who is the best in our industry online?” and often ask us the same question more generally, looking to find examples to follow from other ...
    Posted to Ergo (Weblog) by Paul.Dawson on May 12, 2009
  • WOW marketing: The difference cultural values can make.

    Fancy  hitting $1 billion in gross merchandise sales despite what’s going on in the economy? Or how about debuting at #23 on the FORTUNE Magazine’s ‘100 Best Companies To Work For’ list? If either of these sound interesting to you, then ask yourself what are your company’s core cultural values? Is your first thought about where you might ...
    Posted to Zia Zareem-Slade's Blog (Weblog) by zia.zareem-slade on April 7, 2009
  • A new take on bricks & clicks

    Over the past few years there has been a lot of talk about the death of the high street as a result of the web. It's always been my view that the web will not gobble up the high street or retail park but that the two mediums provide an array of opportunities both for retailers and for us, the customer. The great thing is that the rise of ...
    Posted to Zia Zareem-Slade's Blog (Weblog) by zia.zareem-slade on April 7, 2009
  • Total Experience Design at MIX09

    I was lucky enough again to be able to present at MIX this year (you can see some slides from it scattered in this post and the video link is here). MIX09 for me was the first time I’ve really seen design be the major talking point and a key focus for the Microsoft organisers. A lot of this boiled down to one man: Bill Buxton. Bill is Principal ...
    Posted to Ergo (Weblog) by Paul.Dawson on March 26, 2009
  • Personalisation & Publication 2.0

    Starting early next month, global banking giant HSBC is offering passengers at Heathrow's Terminal 1 a chance to select magazine articles on topics they're interested in and have them bound into a hardback form they can take on their flight, according to Marketing Week. Through a kiosk located beyond security at Terminal 1, travellers will be ...
    Posted to Zia Zareem-Slade's Blog (Weblog) by zia.zareem-slade on December 2, 2008
  • The Tesco @ Home story, an exercise in innovation

    It's a few weeks now since I got back from the Microsoft Professional Developers Conference (PDC) in LA. This was a different conference for me. Normally, I would be at a conference to present on topics like Experience Design, Digital Innovation, or some user interface related technology / design topic. And this would be to a mixed audience of ...
    Posted to Ergo (Weblog) by Paul.Dawson on November 19, 2008
  • ‘Social shopping’ in an economic downturn: Is the cart half empty?

    ''Four of the past five months have now seen negative like-for-like annual sales growth and in July every sector except food recorded falls. Frivolous shopping is off the agenda as most customers concentrate on value and durability and there are few signs the slowdown has yet bottomed out.'' 1- Stephen Robertson, Director General of the British ...
    Posted to Zia Zareem-Slade's Blog (Weblog) by zia.zareem-slade on November 18, 2008
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