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At what point do retailers embrace the social shopping sphere? From reviews, comments, payments, marketing and brand voice, where and how do they begin? There are so many social networks and sites here today gone tomorrow that retailers and brands are concerned that there either too late, too early or will waste their money on something that ...
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Retail readiness... Retail is in the detail... Christmas is coming..READY??
For retailers that have checked, double checked, reviewed, written post-Christmas documents around key learning’s from the past year – and how to ensure that next Christmas is even more successful that the one just passed.
The teams then go into overdrive ...
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Please welcome the new King - 360° Retail!Just as Web2.0 was a buzz word for a seismic change in the way users interacted and used the internet, the Web2.0 term was over used and wrongly interpreted by both retailers and their internal processes and decision makers that would influence their web strategies. So we (in the consultancy trade) moved ...
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