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In 2011 Google did the unthinkable or for a lot of people, the “about time” by dropping their all new Panda algorithm that would change the old school way that it had spidered and indexed sites previously. This in part was a pre-cursor for Google+ and more social results, but more importantly to weed out and drop the spam and poor content that ...

I was prompted to write this blog in a sort of pseudo response to an article in the FT  article http://tinyurl.com/RetailFT around the predictions of ecommerce and why there is not the glutton of mass adoption of this medium. Well firstly it is doing very well just now, thank you very much, across Europe online retail sales grew from €98bn in ...

At what point do retailers embrace the social shopping sphere? From reviews, comments, payments, marketing and brand voice, where and how do they begin? There are so many social networks and sites here today gone tomorrow that retailers and brands are  concerned that there either too late, too early or will waste their money on something that ...