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My how we have come a long way since I first began in Retail,
goodness that was over 20 years ago!
Back then we had no internet, comparison shopping was walking down
main street, or the emerging shopping malls.
Social Commerce was listening to what your friends had said about a
product or store, and whatever the store had information ...
At what point do retailers embrace the social shopping sphere? From reviews, comments, payments, marketing and brand voice, where and how do they begin? There are so many social networks and sites here today gone tomorrow that retailers and brands are concerned that there either too late, too early or will waste their money on something that ...