Welcome to EMC Consulting Blogs

If you follow this link you’ll see how much we talk about Total Experience Design here at EMC Consulting (formerly Conchango) and I recently gave a talk at the Forrester Marketing Forum Europe where we also talked about it as an approach to orchestrating experiences, even marketing ones. However, after finding a few references to Total Experience ...

Even when you work with world-class brands (retailers, mobile phone companies, finance companies, all sorts…) they still ask who in the world does digital customer experience the best. So, often they ask “who is the best in our industry online?” and often ask us the same question more generally, looking to find examples to follow from other ...

With the concept of ‘fluid formats’ where consumers / viewers are setting their own viewing schedules for TV programming through the use of Personal Video Recorders (PVRs) like Tivo and Sky+, advertisers have been worried for a while. For a long time, we’ve held the attitude at Conchango that to get the attention of viewers is not hard, but to ...

So, blog-writing... dangerous thing. You can reveal things you never thought anyone would read ever... lesson-learned: People read your blogs! Shocking, but apparently true according to Thomas and Mike at The Signal. These guys spend their time reading, chatting, getting shouted at by their boss. Much like my life actually, but I don't have the ...