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With the concept of ‘fluid formats’ where consumers / viewers are setting their own viewing schedules for TV programming through the use of Personal Video Recorders (PVRs) like Tivo and Sky+, advertisers have been worried for a while.
For a long time, we’ve held the attitude at Conchango that to get the attention of viewers is not hard, but to ...
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I saw a slogan on the side of a bus the other day: "Swap laptops for flip-flops"
This is the latest in a long line of media and advertising that suggests that the computer is a part of our work lives, and that generally we should loathe it. Also that it is never part of our leisure lives; something we might actually enjoy ...
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