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  • UCD 102 : Techniques: Research

    Second in a series of however many we end up with! Coming towards the end of the series is a look at how we are having to move beyond mere 'usability' in to Total Experience Design, and also discussion of how UCD as an underlying discipline is driving innovation. But that's all just to keep you subscribed if you think you've got a handle on the ...
    Posted to Ergo (Weblog) by Paul.Dawson on July 22, 2010
  • MIX 09 here we come! Total Experience Design goes all bricky…

    OK, with just a week to go it’s time to tell you what we’re doing at MIX this year. Last year, I looked at a whole bunch of stuff in Virgins, Spaceships and Hobnailed Boots but we focused in on a few things like the power of brand experience, and how you go about it with the philosophy of Total Experience Design where you have to look wider than ...
    Posted to Ergo (Weblog) by Paul.Dawson on March 11, 2009
  • Microsoft Surface – where are we at?

    With the official launch of Microsoft Surface in Europe just a week or so away, I thought it was time I updated the world on what we’re doing with it. As a Microsoft Surface partner, based in London, working across the entire Europe and EMEA region, but part of a global organisation, we’ve been working with Microsoft Surface for over six months ...
    Posted to Ergo (Weblog) by Paul.Dawson on February 24, 2009
  • The Tesco @ Home story, an exercise in innovation

    It's a few weeks now since I got back from the Microsoft Professional Developers Conference (PDC) in LA. This was a different conference for me. Normally, I would be at a conference to present on topics like Experience Design, Digital Innovation, or some user interface related technology / design topic. And this would be to a mixed audience of ...
    Posted to Ergo (Weblog) by Paul.Dawson on November 19, 2008
  • The potential Surface ecosystems

    In my last post on Microsoft Surface, I mentioned that some of the business and brand people we spoke to about Surface didn’t immediately see the opportunity. Or rather, they didn’t see a cost-justifiable opportunity when set within the current environment of the Surface ecosystem. The latter is particularly true in the media business. A Brand ...
    Posted to Ergo (Weblog) by Paul.Dawson on November 17, 2008
  • Reacting to Surface – Part 1

    Microsoft Surface in Europe is out in the open, and we’re now allowed out and about to talk to people and show them Surface in action. So, the last few weeks have seen us out and about a lot with our Microsoft Surface devices. A lot of communication internally to help our own teams understand the medium, and its unique interaction paradigms; as ...
    Posted to Ergo (Weblog) by Paul.Dawson on November 17, 2008
  • Changing paradigms, changing cultures

    I had the privilege of meeting and listening to Bill Buxton last week at the MIX UK Conference down in Brighton. Bill is now Principal Researcher at Microsoft, and in his keynote, he talked about changing Microsoft from within. A good Register article on it is here. A few things he said resonated, and one came to mind when I saw Swype. This is a ...
    Posted to Ergo (Weblog) by Paul.Dawson on September 23, 2008
  • Just because you can, doesn't mean you should

    A phrase I've used a few times to demonstrate less than thoughtful design. It sprang to mind here, but all may not be what it appears... Take a look at the drop down box on the right hand side. Now look at the balloon that appears on hover-over. It takes up space, covers up other list items and says exactly what it already says in the drop ...
    Posted to Ergo (Weblog) by Paul.Dawson on September 6, 2008
  • UCD 101

    Ok, I've been meaning to post this for a while, so sorry it's late... but I talk a lot about 'experience' and user-centred design, and occasionally, I stumble across someone who doesn't come from my universe and isn't as keenly aware of what some of this means. So here begins, hopefully, a small series of blogs on the basic principles of ...
    Posted to Ergo (Weblog) by Paul.Dawson on July 22, 2008
  • Gorillas in our midst

    Steve Clayton sent this around a little earlier in his 'Friday Thing' - always a joy! If you haven't seen this viral video and TV advert put out by Transport for London, then click through now and do the test. Steve guaranteed that you would; A) Laugh a lot B) Send it to your friends I agree.. so do the test now! It's all about whether or ...
    Posted to Ergo (Weblog) by Paul.Dawson on March 14, 2008
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