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With the concept of ‘fluid formats’ where consumers / viewers are setting their own viewing schedules for TV programming through the use of Personal Video Recorders (PVRs) like Tivo and Sky+, advertisers have been worried for a while.
For a long time, we’ve held the attitude at Conchango that to get the attention of viewers is not hard, but to ...
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Over the years, I've run and been involved in, a large number of 'live' events online that are designed to provide coverage of that event for an online audience. Usually, this also sits alongside some other 'coverage' in another medium. When I used to do this for British Touring Car Championship and Formula 1 sponsors, it was TV and Press. With ...
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