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  • So long and thanks for all the fish

    Hello,  Well, this is a tricky blog post to write, but let's cut straight to it. After May 31st 2011, I will no longer be at EMC Consulting. I've decided that after 18 years of working, and 12 years at EMC Consulting (Conchango and OS Integration) that it's time for a bit of a rest! This company, its people and clients, have been a ...
    Posted to Ergo (Weblog) by Paul.Dawson on May 24, 2011
  • “Why Zappos are the bomb!” time to explain…

    Even when you work with world-class brands (retailers, mobile phone companies, finance companies, all sorts…) they still ask who in the world does digital customer experience the best. So, often they ask “who is the best in our industry online?” and often ask us the same question more generally, looking to find examples to follow from other ...
    Posted to Ergo (Weblog) by Paul.Dawson on May 12, 2009
  • Consider the entire customer journey before you go blame the checkout...

    I’m taking a respite from my recent glut of multi-touch posts and jumping back in to the web paradigm with one of my favorite ecommerce topics – the online checkout process.  An online retailer has asked me to solve the mystery of why a high number of shoppers are going AWOL during their checkout process. My concern is that I am ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on March 8, 2009
  • The Tesco @ Home story, an exercise in innovation

    It's a few weeks now since I got back from the Microsoft Professional Developers Conference (PDC) in LA. This was a different conference for me. Normally, I would be at a conference to present on topics like Experience Design, Digital Innovation, or some user interface related technology / design topic. And this would be to a mixed audience of ...
    Posted to Ergo (Weblog) by Paul.Dawson on November 19, 2008
  • Managing the Total Customer Experience

    Empire Direct demonstrate how a solid online experience can be undermined by failure to address the total customer experience. Customers may come but get the experience wrong and they won’t come back.    As part of my customer service frustration therapy here is how the story went ...   The colours on our CRT TV had seen better ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on September 4, 2008
  • UCD 101

    Ok, I've been meaning to post this for a while, so sorry it's late... but I talk a lot about 'experience' and user-centred design, and occasionally, I stumble across someone who doesn't come from my universe and isn't as keenly aware of what some of this means. So here begins, hopefully, a small series of blogs on the basic principles of ...
    Posted to Ergo (Weblog) by Paul.Dawson on July 22, 2008
  • Probing your Customer Service Proposition

    The report on the top 50 UK retailers customer services proposition is still in progress.  By progress I mean that all the criteria for evaluating their proposition has been recorded and I now need to review the findings to make some sense of it.   In the meantime as a light aperitif here's a preamble around the all-important Customer ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on July 3, 2008
  • Someone to talk to – pt I

    Momentum is building for self-service technologies in the real world.  Consumers are adopting these self-service interactions and interacting less with in-store customer services.  Online it's a different story as online shoppers want someone to talk to. In Future Now's 2007 Retail Customer Experience Survey, they recommend ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on June 23, 2008
  • The face must fit

    From user research and other customer insight I create the primary persona, Siobhan, a fictional portrait of a customer for a high street retailer I am currently working with.  As she slowly comes to life I create a vivid image of this fictional character . It isn't easy sourcing the right photo to reflect the age, gender, and ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on April 18, 2008
  • Conchango’s motley crew take on Retail Week 2008

    Today is day 1 of the Retail Week Conference 2008.  I arrived in time for the breakfast briefing, sporting a Conchango t-shirt. My trim figure barely made a dent in the XL Conchango t-shirt leaving plenty of room for a couple of colleagues to squeeze in. After a much-needed caffeine injection and over-indulgence in fresh croissants I ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on March 12, 2008
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