Welcome to EMC Consulting Blogs

If you follow this link you’ll see how much we talk about Total Experience Design here at EMC Consulting (formerly Conchango) and I recently gave a talk at the Forrester Marketing Forum Europe where we also talked about it as an approach to orchestrating experiences, even marketing ones. However, after finding a few references to Total Experience ...

If you’re a fan of Nick Lansley, Head of R&D at Tesco.com (yes, he does have quite a following), then you’ll know from this post on his techfortesco blog, that we are helping Tesco bring together a rather unique event. In the spirit of customer-led innovation set by people like Dell, with their Ideastorm, and our other client Virgin Atlantic, ...

Even when you work with world-class brands (retailers, mobile phone companies, finance companies, all sorts…) they still ask who in the world does digital customer experience the best. So, often they ask “who is the best in our industry online?” and often ask us the same question more generally, looking to find examples to follow from other ...

  The usual #Surface suspects have been posting their Microsoft Surface tips on Twitter.  To avoid losing these design recommendations for this interaction paradigm in to the twittersphere I have collated the first 20 tips below.   If anyone wants to suggest further tips then please use the hashtag ...

OK, with just a week to go it’s time to tell you what we’re doing at MIX this year. Last year, I looked at a whole bunch of stuff in Virgins, Spaceships and Hobnailed Boots but we focused in on a few things like the power of brand experience, and how you go about it with the philosophy of Total Experience Design where you have to look wider than ...

With the official launch of Microsoft Surface in Europe just a week or so away, I thought it was time I updated the world on what we’re doing with it. As a Microsoft Surface partner, based in London, working across the entire Europe and EMEA region, but part of a global organisation, we’ve been working with Microsoft Surface for over six months ...

  Ouch! Received an email this morning stating that playful design has no place in a business context!   For the last 3 weeks a small team of us have been working on an Enterprise Search application and we finally have something to show for our hard endeavours.  Our Microsoft Surface Enterprise Search demo rears it's pretty ...

Before the festive holiday kicked in I intended to design a Microsoft Surface Card Sorting application but time ran out without me getting much further than a brief conversation over a cuppa with some user experience colleagues and a few very rough and barely legible sketches of the application interface. To make sure I don’t ...

In a previous post, Object Recognition leads the way for Microsoft Surface, I touched on how Microsoft Surface recognizes devices placed on top of it.  Microsoft Surface reads a small square 8-bit tag that is attached to an object so that users can interact with it.  The tag is a combination of dots that works like a barcode. When ...

At the Tesco wine fair the Microsoft Surface table turns from a bar in to a rich immersive experience for the wine enthusiasts to explore content though touch and natural gestures. The punters had their own take on the five Ss in tasting wine.  So as spit became swallow and their hand-eye coordination slowly declined over the day, you ...