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July 2007 - Posts

• All's not right with the world

  Having recently worked at a Big Ad Agency, I recognised more than a few truths in Bruce Nussbaum 's article: ' Are Big Ad Agencies So Clueless That Corporations Should Avoid Them? ', in Business Week magazine last week. He says: "Mainstream Read More... Posted 30 July 2007 11:48 by tayler.cresswell | 0 Comments Filed under: customer experience, social networking, user experience, bruce nussbaum, IDEO, thoughtless acts, ad agencies

• Retail therapy anyone?

  Not sure I entirely agree with Kathryn Hughes' hotly debated article in The Guardian this week: Shopping is the spirit of the silk route, not the online rut . It cites some strangely elusive research that Americans are falling out of love with online Read More... Posted 25 July 2007 10:45 by tayler.cresswell | 0 Comments Filed under: customer experience, retail, brand experience, The Guardian, Kathryn Hughes

• "Sorry, I can't come to work today. I'm suffering from SND"

  The BBC reports on new phenomenon. It seems that ghost bloggers are being employed to keep up with all the social networking we need to do these days. For a fee, I can now hire someone to manage my Facebook , LinkedIn , work and personal blog profiles. Read More... Posted 18 July 2007 10:27 by tayler.cresswell | 3 Comments Filed under: blogging social networking

• The next big thing?

  bringsome.com is a lovely idea. It challenges the traditional retail model - and fits perfectly into the YouTube / facebook / flickr concept, bringing people together for free with the hope of rich rewards for their founders later. It belongs firmly in Read More... Posted 17 July 2007 22:17 by tayler.cresswell | 0 Comments Filed under: customer experience, bringsome.com, second life, social networking, Hobsbawm

• I have fallen in love with...

  ... a robot. There aren't many TV ads I admire these days. But this emotive ad for Honda has become something I go back to watch on youtube.com every so often. It's a lovely filmic sequence with just 19 brilliant words spoken at the end. See it Read More... Posted 17 July 2007 11:26 by tayler.cresswell | 2 Comments Filed under: honda asimo advertising copywriting