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Tayler Cresswell's blog

I have fallen in love with...

... a robot. There aren't many TV ads I admire these days. But this emotive ad for Honda has become something I go back to watch on youtube.com every so often. It's a lovely filmic sequence with just 19 brilliant words spoken at the end.

See it here: http://www.youtube.com/watch?v=kFgXEkzMq7A

Credit goes to copywriter Stu Harkness from Wieden and Kennedy so my Google search tells me.

Asimo

Published 17 July 2007 11:26 by tayler.cresswell

Comments

 

Keith said:

Not enough time to reply properly right now, but will soon.

In the mean time I think this person hasonderful insight:

"cyberbilly

It’s my opinion that when we see something familiar, we respond to it emotionally, maybe even subconsciously. This clip gets me when he shakes the raindrop off. Not something you’d expect of a robot. So I think it represents the wonder of discovery in all of us. It is also peaceful. The robot moves with an almost zen-like quality. Bottom line- emotional response to an unexpectedly universal human experience. I wish I could return to that child-like quality of wonder…"

Laterz

K

July 18, 2007 09:38
 

Tayler Cresswell's blog said:

After over a decade of dreaming up content and writing for websites, it's incredible that it was only

March 7, 2008 21:56
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