A few days ago I accidentally hit the advert on the bottom of my msn and up popped an add for Rimmel. They were offering a sample of their new mascara, so I thought let's see where this goes and started to fill in my details and answer some questions.
As always, this was a slightly tedious exercise but that’s ok of they’re offering to send me something for free.
So I continue through the process and then hit submit...
Server Error in/Application....not quite the response I was expecting. And as Tayler mentions in her blog, if you're going to fall over give me a nice error page please!
But this is not where the story ends....I thought, hmmm I should let them know that I had a problem. After all they’re spending money on the advertising so it's a bit rubbish that I can't complete the process. What a waste of ad spend!
However there are no options to contact them. Now this irks me. I see that they are owned by Coty....off I go to see if I can contact them there. Yay! There is a contact form.
So I start filling this in, just to let them know what happened and and then bam! Another error!
Seems I need to keep my comments below 500 characters. So why didn’t they tell me that at the beginning?
Anyway, I sent them a message telling them that I had some feedback about the Rimmel online campaign but that it wouldn't fit in the little box and if they’re interested they could email me. Needless to say they haven't.
It's interesting how Rimmel are spending money to get customers’ details yet when I actually wanted to talk to them they’re not that interested.
What could have been a stimulating brand experience has left me with a rather bad taste now.
So Rimmel, Coty, if you’re out there...