I was recently invited to sit on the Drapers inaugural Etail awards judging panel and naturally I accepted. 
We had a fun though tough day working through the shortlist, and it was interesting to hear the views of the other judges as to what ‘good’ looked like from their perspectives. The Awards themselves were held on the 29th of January, at Sketch (of Pod toilet fame see pic >>) it was a great night & fun was had by all.
What was great was that Drapers had decided that a big sit down dinner affair was not in keeping with these awards so it was Champagne, Cocktails & canapés all round – fabulous darling!
The sultry Mica Paris hosted the awards whilst surrounded with models & dancers showing off lots of lovely goodies from the entrants such as Mulberry, Asos, My-Wardrobe.com
And the winners are…
Best Customer Experience : Winner: Asos.com
Best Etail Innovation : Winner: my-wardrobe.com
And the rest in no particular order:
I was pleased to see 2 of my absolute favourites scoop awards and they were ASOS and My-Wardrobe.com
ASOS don’t stand still, whether it’s website functionality or the breadth of brands they offer they focus on really knowing their customers and creating an affinity with them that finds me just having to place another order. But I was most pleased to see Founder and CEO of my-wardrobe.com Sarah Curran bound on stage to take not one but 2 awards – and of course she had the most fab shoes on. What I love about My-Wardrobe.com is the way in which they extend their brand and our shopping experience past the traditional website experience. In particular MYTV sets the bar for all fashion retailers in terms of video content. The typical catwalk video content is a must have now (thanks to ASOS, afterall how else are we supposed to see how the fabric moves?) but really informative, on trend, well presented content that I can click to buy from – now that’s how it should be done.
Authentic, informative, and snackable…with videos ranging from 60 seconds up to 5 mins there’s something for everyone whenever or wherever they want.
So congrats to all the winners....
Thanks goes to fashshot.com for the images.