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October 2009 - Posts

• How do you spend yours?

  I was sitting in an all day client workshop yesterday, working very very hard....and doing some of this.... Given the varied and wonderful world of EMC Consulting, I'd love to see pics from your days.... Read More... Posted 21 October 2009 09:26 by zia.zareem-slade | 0 Comments Filed under: planning, Futures, EMC Consulting, Pictures, Workshops, Brainstorms, Days, Clients

• Come and discuss how creative, analytics and multi-variate testing co exist

  It would seem that I'm not the only one thinking about how creativity and brand ownership will be impacted by the growing use of analytics and multi-variant testing (see previous post) as it's the topic of discussion at the next Fantastic Tavern event, Read More... Posted 16 October 2009 11:25 by zia.zareem-slade | 1 Comments Filed under: planning, Performance Measurement, Multivariate, Analytics, Brand Planning, Creative, TFT

• Creative versus Analytics: clash, crash or co-produce?

  As someone once responsible for the P&L of a ecommerce operation, I’m delighted to see Multivariate Testing [MVT] tools and good web analytics come into the market without costing the earth - or anything at all if you use Google Analytics and Google Read More... Posted 02 October 2009 15:19 by zia.zareem-slade | 3 Comments Filed under: brand, Optimisation, Analytics, Multivariate Testing, MVT, Creative, Google, Conversion