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• Conversion, conversion, conversion – EMC Conchango become Google Conversion Professionals!

  This week it was announced that we, EMC Conchango, are one of the first partners to be accredited by Google in their new Conversion Professionals program. Not only are we delighted to have been selected after a rigorous process of interviews, exams and Read More... Posted 02 July 2009 15:26 by zia.zareem-slade | 2 Comments Filed under: Odd Experiences, Strategy, Shopping, Ecommerce, Retail, Experience Planning, High Street, Etail, Economy, Company, Optimisation, Performance Measurement, Multivariate, Analytics

• WOW marketing: The difference cultural values can make.

  Fancy  hitting $1 billion in gross merchandise sales despite what’s going on in the economy? Or how about debuting at #23 on the FORTUNE Magazine’s ‘100 Best Companies To Work For’ list? If either of these sound interesting to you, then ask yourself Read More... Posted 07 April 2009 10:53 by zia.zareem-slade | 2 Comments Filed under: advertising, brand, Experience, Customers, Shopping, Ecommerce, Retail, Experience Planning, High Street, Etail, Fashion, Culture, Economy, Company

• A new take on bricks & clicks

  Over the past few years there has been a lot of talk about the death of the high street as a result of the web. It's always been my view that the web will not gobble up the high street or retail park but that the two mediums provide an array of opportunities Read More... Posted 07 April 2009 09:16 by zia.zareem-slade | 3 Comments Filed under: planning, Customers, Shopping, Ecommerce, Retail, Experience Planning, High Street, Etail

• Electrical Retailer short circuits...

  Yesterday’s London Paper, shortly followed by the Retail Week site, are reporting tabloid uproar at Comet’s decision to implementing a listing fee of up to £15,431 for manufacturers to be stocked across their 250 retail outlets. While retailers have been Read More... Posted 28 January 2009 18:15 by zia.zareem-slade | 1 Comments Filed under: brand, planning, Experience, Customers, Retail, Comet, Manufacturer, High Street, Electricals